Information, Signposting and Marketing Officer
Job Description
JOB DESCRIPTION:
Information, Signposting and Marketing Officer
HOURS OF WORK:
32 hours per week
Occasional evening and weekend work may be required
SALARY:
Hay Scale Grade 8 Pt 27-30: £22,269- £24,704 pa pro
rata
PLACE OF WORK:
Swindon Advice and Support Centre, Sanford Street,
Swindon, SN1 1QH
RESPONSIBLE TO:
Healthwatch Swindon Co-ordinator
RESPONSIBLE FOR:
Volunteers
Aims of the Post:
1.
Develop, update and maintain databases, websites and social media
presence
2.
Receive and respond to all requests for information and signposting relating to
the service
3.
Receive all new telephone requests for advocacy services and forward
appropriately, adding draft prioritisation scores where applicable
4.
Deliver inclusive events and training, ensuring that they reach equalities and
seldom heard groups as required
5.
Develop and maintain tailored publicity and information to promote equality in
health and social care, foster good relations, promote and market The Care
Forum and its services both to organisations and to the general public
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6.
Support the development and provision of a versatile and inclusive research
and evaluation function at The Care Forum
7.
Support the provision of intelligent data that service users and providers can
access and use to commission, scrutinise and improve services both at The
Care Forum and across health and social care provision in the region
8.
Ensure the development and maintenance of effective stakeholder and
customer relationships which promote equality and diversity.
1.
Promote inclusive volunteering in health, social care and wellbeing at The
Care Forum and beyond and support the contribution of volunteers in
information and research.
Main tasks:
1. Development of communications, websites and social media presence
1.1.
Work with other staff to foster good partnership working with existing and
emerging partnerships
1.2.
Write and publish regular information briefings, newsletters and ebulletins
1.3.
Produce high-quality, regular and ad hoc reports, publications, research
briefings, newsletters, ebulletins, web content and social media presence
suitable for a range of audiences using a range of media
1.4.
Support the development of new communications systems and media, webbased applications, platforms and programmes for The Care Forum’s services
in such a way as to promote equality of access and wide awareness
1.5.
Research and update local, regional and national services in the health and
social care field, including initiating and conducting desk-based research to
add new information, contacting new services and liaising with The Care
Forum´s staff
1.6.
Support organisations both to provide information for the database and to use
it effectively
1.7.
Maintain contacts databases
1.8.
Develop, format and update the content of websites, their databases and
portals, and social media platforms, as required by the needs of
commissioners and users and in line with established standards of
accessibility
1.9.
Provide project monitoring information as required.
2. Information provision and advocacy requests
2.1.
Ensure that information provided by the service is in an accessible format
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2.2.
Respond to requests for information from the general public and
professionals, key stakeholders and voluntary and statutory organisations
through assessing needs and researching the database and other sources
2.3.
Provide telephone coverage for the signposting and information service
2.4.
Maintain records and provide monitoring information of the usage of the
website, telephone service and social media websites and platforms as
required
2.5.
Receive and log all new telephone requests for advocacy support, identifying
and assessing which type of advocacy is required
2.6.
Forward new advocacy support requests to appropriate advocates, adding
draft prioritisation scores where applicable.
2.7.
Keep informed of new developments of web-based applications, platforms
and programmes that can help disseminate information better either in the
website or about the service and to use these new developments in order to
produce targeted information in different formats for service users.
3.
Marketing
3.1.
Assist with organising and co-ordinating events locally and regionally,
including booking rooms, equipment and catering for events to raise
awareness and market The Care Forum’s services
3.2.
Assist with setting up and liaison with visitors for events, including in external
settings across the region
3.3.
Produce and disseminate tailored publicity and marketing materials aimed at
a wide variety of different audiences in the fields of health, social care and
wellbeing
3.4.
Promote community engagement and the volunteer programme, advocacy,
signposting, research and information and other services through a range of
appropriate media
3.5.
Engage in a structured manner with primary, secondary, further and higher
health, social care and education providers, voluntary and statutory
organisations, community groups and centres, local businesses and service
providers
3.6.
Working with other staff, proactively engage with the press and broadcasting
media, and produce press releases as necessary
3.7.
Skillfully employ and target different media, such as the internet, web, social
media, blogs, printed material, events and training to reach the full range of
equalities and seldom heard groups.
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4.
Support the provision of The Care Forum’s project monitoring, research
and evaluation functions
4.1
Work with other staff to foster good partnership working with existing and
emerging research partnerships
4.2
Support the provision of intelligent evidence of the impact of The Care
Forum’s services, and promote its use in the development of evidence-based
practice at The Care Forum and amongst its member and partner
organisations
4.3
Support the research and evaluation co-ordinator in ensuring that agreed
standards, projected outputs, targets and outcomes for research and
evaluation are achieved in line with The Care Forum’s aims and objectives
4.4
Support the effective delivery of The Care Forum’s project monitoring data
and reporting cycles in line with the organisation’s mission to increase health
equality
4.5
Provide project monitoring information as required
4.6
Support the development of new research and evaluation infrastructure and
systems
4.7
With colleagues, implement and review the research and evaluation
programmes at The Care Forum
4.8
Working with colleagues, collect, record, analyse and interpret qualitative and
quantitative data, including stories and anecdotes, from a wide range of
sources (such as the GP patient and participation groups, community
consultation exercises, specialist service user focus groups, clinical and social
care practitioners, online surveys and service monitoring reports) to create a
body of evidence that officers and lay representatives can deploy strategically
to improve services and reduce health inequality
4.9
Work within the Data Protection Act, The Care Forum’s data protection and
confidentiality policies and national research ethics requirements and
guidelines.
5.
Other
5.1
Act at all times as a positive and proactive ambassador for The Care Forum
and all its services
5.2
Work within the aims and objectives, key values, anti-discriminatory and equal
opportunities framework and other policies of The Care Forum
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5.3
Work within the wider staff team of The Care Forum, attend staff meetings
and participate in training opportunities appropriate to the post
5.4
Be motivated and flexible and use your organisational skills to plan your own
workload within the priorities and goals set by your manager
5.5
Be aware of priorities in own work and those of the wider organisation in order
to be flexible to meet the overall needs of the organisation
5.6
Carry out additional duties, in consultation with the relevant managers, as are
consistent with the responsibilities of the post
5.7
Travel as required in connection with this post.
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Person Specification – Information, Signposting and Marketing Officer
This person specification outlines the principal experience, skills and knowledge that
the post holder will need in order to successfully undertake the work of this post.
Essential Criteria
(desirable criteria in brackets)
Experience
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
11.
12.
13.
14.
15.
Skills
16.
Paid or unpaid work in the fields of health, social
care, wellbeing and/or equalities
Providing information, assessing needs and/or
assisting a wide range of people, including
professionals and/or people protected by the
Equalities Act 2010, in an empowering and
empathetic manner with people who need support
Using highly proficiently a range of IT, including word
processing, desktop publishing, spreadsheets, email
and internet, and social media
Developing, populating, managing, maintaining and
manipulating databases
Working with websites to create and update content
and monitoring websites and database usage using
web-based tools
Creating and developing communities in social media
sites and platforms
Using desktop publishing programmes and new
media tools to produce copy, publicity and training
materials
Assisting with publicising a service and answering
information requests about what is offered
Implementing office and administrative systems,
including event administration
Publicising and marketing services to a wide range of
different audiences using tailored, accessible
communications methods
Organising, facilitating and presenting at a range of
meetings, seminars and events
Monitoring and evaluation of services and
development of evidence-based practice, gap and
needs analyses (Desirable)
Working according to the Data Protection Act,
confidentiality policies and national research ethics
guidelines (Desirable)
Developing and facilitating multi-agency working
(Desirable)
Working alongside volunteers (Desirable)
Excellent listening skills and telephone manner,
verbal and written communication skills, including
sourcing, recording, writing and designing written and
electronic reports and web content
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17.
18.
19.
20.
21.
22.
23.
24.
25.
Knowledge
26.
27.
28.
29.
30.
Equal
Opportunities
31.
32.
Personal
33.
Working to a high degree of accuracy in a methodical
and structured way and maintaining confidentiality
Presenting confidently to a wide range of different
audiences, facilitating meetings and events and
developing constructive relationships
Building and sustaining strong working relationships
with volunteers, clients, other organisations and
senior officers
Excellent organisational skills, prioritising and
working under pressure and to deadlines and within
the boundaries of the service as part of a team and
on own initiative
Working effectively both as part of a team and on
own initiative
Travelling efficiently across the region
Understanding of the barriers to accessing services
experienced by people protected by the Equalities
Act 2010
Understanding the value of new media in
communication
Understanding advocacy services. (Desirable)
Some knowledge of the structures, roles and
responsibilities of statutory and non-statutory bodies
and policies in the health, social and community care
field, and the role of the voluntary and community
sector within them
Understanding of different perspectives in health and
social care, and of the barriers to accessing services
experienced by disabled and older people, people
with learning impairments and people in other
equalities groups
Understanding of data protection legislation,
confidentiality policy and research ethics guidelines
(Desirable)
Knowledge of qualitative and quantitive research
methodologies, and how to select the most
appropriate method to optimise research data
Knowledge of outcomes-based service/project
monitoring and evaluation (Desirable)
Strong commitment to equal opportunities and nondiscriminatory practice, including gender, race,
sexuality and/or disability equality, and experience of
implementing this in own work and service delivery
Clear understanding of nine characteristics enshrined
in the Equality Act 2010.
Flexibility to meet the demands of the post including
occasional evening and weekend work
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officer/swindon30.6.16 ab
Prepared to undertake all necessary training for this
34. post.
35. Ability and willingness to travel efficiently as required
Flexibility to meet the demands of the post including
36.
occasional evening and weekend work
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officer/swindon30.6.16 ab