SYLLABUS FOR PhD ENTRANCE EXAMINATION -2017
SCHOOL OF MANAGEMENT STUDIES
PART – A
Unit-I Introduction to Business Administration
Marks 50
Managerial Economics-Demand analysis-Production Functions-Cost-output
relations - Market Structures-Pricing theories-Advertising-Macro-economics
National Income Concepts-Infrastructure-management and Policy-Business
Environment-Capital Budgeting.
Unit-II Theories & Schools of Thoughts
The concept and significance of organizational behavior-skills & roles in an
organization-classical, Neo-classical and modern theories of organizational
structure-Organizational
design-Understanding
and
managing
individual
behaviour,Personality-Perception-Values-Attitudes-Learning-Motivaiton.
Understanding & managing group behavior, Process-Inter- personal & group
dynamics-Communication-Leadership-Managing Change-Managing Conflicts.
Unit-III Human Resource Management
Concepts & perspectives in HRM: HRM in changing environment, Human
resource planning-Objectives, Process &Techniques-Job analysis- job descriptionSelecting Human Resources-Induction, Training & Development- Exit policy &
Implications-Performance Appraisal & Evaluation-Potential Assessment-Job
Evaluation-Wage Determination-Industrial Relations & Trade Unions-Dispute
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Resolutions & Grievance Management – Labour Welfare & Social Security
Measures.
Unit-IV Financial Management
Financial management-Nature & scope – Valuation concepts & Valuation of
securities – Capital budgeting decisions – Risk analysis – Capital structure & cost
of Capital – Dividend policy – Determinants – long- term & short term financing
instruments – Mergers & Acquisitions.
Unit-V Marketing Management
Marketing Environment & Environment scanning: Marketing Information systems
& Marketing Research: Understanding Consumer & Industrial markets: Demand
Measurement & Forecasting: Market segmentation – Targeting & positioning:
Product decisions, Product mix, Product life cycle: New product development:
Branding & packaging: Pricing methods & strategies.
Promotion decisions – Promotion mix: Advertising: Personal selling: Channel
management: Vertical marketing systems: Evaluation & control of marketing
effort: Marketing of services: Customer relation management:
Uses of internet as a marketing medium – other related issues like branding,
market development, Advertising & Retailing on the net.
New issues in Marketing, Advertisement, Social Media.
Unit-VI Production Management
Role & scope of production management: Facility location: Layout planning &
analysis: Production planning & control – Production process analysis: Demand
forecasting for Operations; Determinants of product mix: Production scheduling:
Work measurement: Time & Motion study: Statistical Quality Control.
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Role & scope of Operations Research: Linear programming: Sensitivity analysis:
Duality: Transportation model: Inventory control: Queueing theory: Decision
theory: Markov analysis PERT/CPM.
Unit-VIII Operations
Probability theory: Probability distributions – Binomial, Poisson, Normal &
Exponential; Correlation & regression analysis; Sampling theory; sampling
distributions; Tests of Hypothesis; large & small samples; t, z, f, Chi-square tests.
Use of Computers in Managerial applications; Technology issues and Data
processing in organization; Information Systems; MIS & Decision making; System
analysis & design; Trends in Information Technology; Internet & Internet based
applications.
Unit-VIII Strategic Management
Concept of corporate strategy; Components of strategy formulations; Ansoffs
growth vector; BCG Model; Porter generic strategies; Competitor analysis; Strategic
dimensions and group mapping: Industry analysis; Strategy in Industry evolution,
fragmentation, maturity and decline; Competitive Strategy & Corporate Strategy;
Trans nationalization of world economy; Managing cultural diversity; Global entry
strategies; Globalization of financial system & services; Managing International
business; Competitive advantage of national; RTP & WTO.
Unit- IX International Business
India’s Foreign Trade & policy; Export Promotion policies; Trade agreements with
other countries; Policy & performance of export Zones & Export Oriented Units;
Exports incentives.
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International marketing logistics; International logistical structures; Export
Documentation frame-work; Organization of shipping services; Chartering
practices; Marine cargo insurance.
International financial environment; Foreign exchange markets; Determination of
exchange
rates;
Exchange
risk
measurement;
International
investment;
International capital markets; International Credit Rating agencies & Implication of
their ratings.
WTO & Multilateral trade agreements pertaining to trade in goods: Trade in
services & TRIPS; Multilateral Environmental Agreements (MEAs); International
Trade Blocks- NAFTA, ASEAN, SAARC, EU, WTO & Dispute settlement
Mechanism.
Technology monitoring; Emerging opportunities for global business.
Text Books:
1. Managerial Economics –D M Mithani, 5/e, Himalaya Publication. 2011.
2. Managerial Economics – D N Dwivedi, 7/e, Vikas Publication. 2008
3. Essentials of Management-Koontz, 8/e, McGraw Hill
4. Fred Luthans - ‘Organisational Behavior’, McGraw Hill Publishing Company, New
York, 2011.
5. Human Resource Management by Gary Dessler
6. Financial Management - Khan M. Y.& Jain P. K, 6/e, TMH, 2011.
7. Financial Management - Prasanna Chandra, 8/e, TMH, 2011.
8. Marketing Management: A South Asian Perspective – Philip Kotler, Kevin Lane Keller,
Abraham Koshy, Mithileshwar Jha, 14/e, Pearson, 2013
9. Production and Operations Management: Prof. K. Ashwathappa, K Sridhar Bhat,
Himalaya Publications
10. Strategic Management: An Integrated Approach - Charles W. L. Hill, Gareth R. Jones,
Cengage Learning.
11. Business Policy and Strategic Management – Subba Rao P, HPH.
12. Aswathappa, INTERNATIONAL BUSINESS, Tata Mc Graw Hill publications, New
Delhi.
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PART – B
Marks 50
Research Methodology
I)
Research and Types of research: Meaning of Research- Objectives of Research- Motivation in
Research. Research methods vs Methodology. Types of research – Descriptive vs. Analytical, Applied vs.
Fundamental, Quantitative vs. Qualitative, Conceptual vs. Empirical. Research Process. Criteria of good
Research.
II)
Research Formulation – Defining and formulating the research problem - Selecting the problem
- Necessity of defining the problem - Importance of literature review in defining a problem – Literature
review – Primary and secondary sources – reviews, treatise, monographs-patents – web as a source –
searching the web - Critical literature review – Identifying gap areas from literature review Development of working hypothesis.
III)
Data Collection and analysis: Execution of the research - Observation and Collection of data -
Methods of data collection – Modeling, Mathematical Models for research, Sampling Methods- Data
processing and Analysis strategies. Data Analysis with Statistical Packages – Hypothesis-testing,
Generalization-and-Interpretation.
Reference Books:
1. Garg, B.L., Karadia, R., Agarwal, F. and Agarwal, U.K., 2002. An introduction to Research
Methodology, RBSA Publishers.
2. Kothari, C.R., 1990. Research Methodology: Methods and Techniques. New Age International. 418p.
3. Sinha, S.C. and Dhiman, A.K., 2002. Research Methodology, EssEss Publications. 2 volumes.
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