NEWS RELEASE
Atlanta Hawks and Philips Arena Install End Zone Spectacular
Mitsubishi Electric selected to install indoor LED spectacular and dynamic control system
WARRENDALE, Penn. – October 3, 2012 – The Atlanta Hawks and Philips Arena will unveil a
stunning addition to their game-day presentations this season with two new 12-ft. x 100-ft. large-scale
Diamond Vision® video displays at each end zone of the arena. The displays use Mitsubishi Electric’s
newest 16mm display technology and will replace the former color displays and graphic panels that
were initially installed when Philips Arena opened in 1999. The end zone system will be one of the
largest in the National Basketball Association (NBA) and include the highest resolution of any displays
this size.
“Philips Arena continually strives to provide the best in quality and performance for our guests through
avenues such as customer service, food and beverage and technology,” said Bob Williams, president,
Atlanta Hawks and Philips Arena. “These new end zone LED displays give us the opportunity to do just
that by fundamentally enhancing the game day and concert experience through state-of-the-art
technology.”
The new displays are driven by a control system that can simultaneously display video replays, scoring
and player statistics, and animations. The system is anchored by Click Effects’ Blaze software that not
only controls the end zone displays, but also the existing ribbon board/fascia displays. The new system
will allow Philips Arena to integrate and synchronize animations and graphics of the end zone and
ribbon boards for a more immersive fan experience.
In addition to the new end zone displays and control system, Diamond Vision Systems will also be
providing nearly 100 feet of LED courtside tables that feature its IDT6 SMD 6mm display technology
and industry-leading table design.
“The Diamond Vision line of large-scale displays has long been synonymous with technology, quality
and reliability,” said Todd Stih, national sales manager for Mitsubishi Electric Power Products’
Automotive Electronics  Cooling & Heating  Display Wall Systems & LCD Digital Signage  Elevators  Escalators  Factory Automation  HighDefinition Home Theater  Jet Towel Hand Dryers  LED Video Displays ▪ Ozone Water Systems  Printers  Power Transmission & Distribution
Products  Projectors  Rail Propulsion & HVAC  Semiconductors  Solar Panels  Uninterruptible Power Supplies
Diamond Vision Systems Division. “We are pleased that this value was recognized by the Atlanta
Hawks and Philips Arena, and look forward to delivering a truly stunning addition to the game day
experience.”
About Diamond Vision® Displays
Mitsubishi Electric Corporation pioneered the development of large-scale video screens starting with the
first Diamond Vision board at the 1980 MLB All Star Game in Los Angeles. Record-setting installations
include baseball’s largest high-definition display at Turner Field in Atlanta; Times Square’s first HD
display at MTV studios; traffic-stopping marquees at Bally’s and Caesars Palace in Las Vegas; the
largest indoor HD screen in North America, the 34- x 110-foot screen at the Colosseum at Caesars
Palace; and the world’s largest 1080p, HD video display at Cowboys Stadium. Diamond Vision screens
score more than 40 PGA TOUR events each year as the Official Large Outdoor Video Display Provider
of the PGA TOUR.
Headquartered in Warrendale, Pa., Diamond Vision Systems is a division of Mitsubishi Electric Power
Products, Inc. For more information about Diamond Vision, visit www.Diamond-Vision.com or call
724-778-3185.
Diamond Vision is a registered trademark of Mitsubishi Electric Corporation.
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Contact: Mark S. Scott
Mitsubishi Electric US
714.220.6896
[email protected]