Can LinkedIn increase business &
consumer engagement?
2013 Payroll Giving Conference, 25 Jun 2013
Emily Miller, MD & LinkedIn Trainer
Agenda
1.
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3.
4.
Introduction
Value of LinkedIn
Increasing Engagement
Q&A
Marshall Walker Associates
Emily Miller, Founder &
LinkedIn Trainer
• 15+ years in professional
services business
development and
marketing
• MBA from London
Business School
• LinkedIn training and
coaching since 2010
LinkedIn: 225+ million users
Outside
of US
64%
Source: LinkedIn 2013
US
based
36%
Value of LinkedIn
• Largest online professional networking site in the world
• LinkedIn visitor-to-lead conversion rate (2.74%) almost 3 times
higher than both Twitter and Facebook
• Over 90% influence business decisions in their companies
• Includes 11 million people in the UK
• 49% of LinkedIn users have a household income over £63K
• Executives from all Fortune 500 companies
• Members are nearly 50% more likely to purchase from a company
they engage with on LinkedIn
Source: LinkedIn, June 2012 & Hubspot
Using LinkedIn to grow your Payroll Giving
schemes
• Research and find new Payroll giving
scheme business prospects
• Raise your charity’s profile with businesses
and consumers
• Strengthen current business relationships
• Transform cold calls into warm ones
• Find potential partners/suppliers
Increasing Engagement
Achieve an ‘All Star’ profile
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•
•
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•
•
•
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Industry and postal code
A current position with description
Use key words
Two more positions
Education
At least 5 skills
Profile photo – a professional one!
At least 50 connections
Increasing Engagement
LinkedIn Groups
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Find the right groups for you
Raise your profile
Find potential clients
Follow potential clients
Take new online business relationships offline as
well
Increasing Engagement
Company Pages
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Status Updates
Banners
Highlight products & services
Request recommendations
Attract followers
Case Study: 3rd Sector
Developed strategy for LinkedIn use. Set up
LinkedIn profiles & company page.
• Results:
– Approached by Social Enterprise for collaboration
– Offered a stall at a exhibition free of charge
– Initiated relationships with two major prospects
and set up meetings offline
Oxfam
Oxfam
Save the Children UK
Save the Children UK
Learning a new skill
Questions?
Emily Miller, LinkedIn Coach
Email | [email protected]
Web | www.linkedintutors.com
Twitter| @LinkedInTutors