MEDIA CENTER DISCUSSION
April 4, 2013
SPT NETWORKS
2
SPT NETWORKS / CRACKLE COMPARISON
SPT Networks Digital is structured differently than Crackle to support different business needs
Business
Model
SPT
Networks
Crackle
MVPD Driven:
paid
subscription
Programmer:
FVOD
Future
TVOD/SVOD
OTT Service
Free, ad
supported
Authentication
Content
MVPD
authenticated and
unauthenticated
catch-up
• Limited Sony
content
• Limited rights
• Over 22
Languages
• News, Blogs
Unauthenticated
• More Sony
content than
Networks
• licensed
• Video centric
Technical
Approach
Outsourced
and
Productized
In-house and
home grown
Speed to
Market
• New website
live within 4 6 weeks
• Multi-Site
Install
• Minimal staff
• Months
• Full Staff
required
Ad
Operations
3rd party network;
no digitally focused
ad sales
Dedicated
in-house ad sales
3
SPT NETWORKS FULL LENGTH VIDEO OR SIMULCAST
OTT
Current
Worldwide
 Over 5,000 full-length
unauthenticated videos
Future
United Kingdom
 In process of building Animax SVOD
Asia
 In discussions for K Pop ad-free SVOD
Second Screen
Authentication
Current
Current
USA
 20 SMC full-length authenticated
videos
United Kingdom
 Virgin TV Anywhere simulcast
Italy
 H3G Mobile simulcast
Russia
 Beeline simulcast
 MTS simulcast
 MegaFon simulcast
Africa
 DStv, subsidiary of Multichoice
simulcast
INITIATIVES
7 Territories
 Hannibal
Future
TBD
Future
Central Europe
 In discussions for AXN linear
streaming and AXN Now SVOD
‐ Polsat, Cyfra+, N (Poland)
‐ Magyar Telecom (Hungary), Croatia
Tcom, Slovak Telecom, Telefonica,
Rom Telecome
‐ UPC (Hungary, Romania, Poland)
‐ SBB (Serbia)
Latin America
 In discussions for authenticated VOD
with HBO
4
COMMON PLATFORM: VENDORS
VIDEO
SOCIAL
ENGINEERING
ANALYTICS
HOSTING
SECURITY &
DOMAIN MGMT
CONTENT
MANAGEMENT
CRM
ADVERTISING
GAMING
5
WHO MANAGES THIS? SPT NETWORKS DIGITAL MEDIA ORGANIZATION
Mark Jocson
Vice President
Digital Media
Nestor Vences
Assistant
Mike Weksler
Dawn Boughton
Dean Langendorf
Director
Technology
Executive Director
Product Development
Sr. Manager
Emerging Platforms
Kristen Huntley
Eric Waldman
Luiz Gustavo Pinto
Sr. Producer
Site Operations
Sr. Producer
Product Development
Manager
Ad & Site Operations
Nancy Motherway
Manager, Technology
GOALS / CHALLENGES
 Opportunity is to expand OTT, authentication and second screen content in high penetration areas
– Evolve with changing customer expectations
– Provide content more efficiently to customers across platforms
OTT
Goals
 Develop VOD services for
current brands
 Expand multi-platform use
 Increase ad revenues
Authentication
Goals
 Preserve MSO relationship and
customer subscription fees
 Access simulcast content
 Expand multi-platform use
 Increase ad revenues
Challenges
Challenges
 Penetration: broadband,
multi-platform
 Vendor implementation
 Consumer willingness to pay
 Competition
 Awareness
 Channel distribution
 Network TVE seen as threat int’l
 Penetration: broadband, multiplatform, Pay TV
 Vendor implementation int’l:
Adobe Pass / custom integration
 Awareness
Second Screen
Goals
 Improve engagement/
exposure across social media
 Access companion-viewing
simulcast content
 Expand multi-platform use
 Increase ad revenues
 First in market
Challenges
 Penetration: broadband,
multi-platform
 Vendor implementation
 Awareness
7
MOVING FORWARD
Challenges
Networks operates in a highly technology driven marketplace, but is underserved by internal tools & training.
There are complex workflows, lots of exception cases, and the same problems being solved multiple ways.
People work hard to overcome the limitations, but could use help creating a more productive environment.
Guidelines
We’ve looked at the big picture.
We found bottlenecks and pain points.
We should discuss partners and possibilities with the wider team.
We can use new technologies and tools to help solve issues based on our current architecture.
Choices
DO NOTHING – processes work well enough.
INCREMENTAL CHANGE – look for key areas and make small continuous improvements.
COMPLETE OVERHAUL – create a single global system.
COMPLEXITY OF VIDEO ASSET FLOW (PARTIAL)
 Many services and many regions utilize the same or different services, but they all have the
same end point.
 Currently not operationally scalable.
Regional Linear Broadcast Servers
FTP
External Hard Drives
Singapore
Korea
London (UK)
Media Producer/Distributor
London (Russia/Baltics)
Promo Teams
London (South Africa)
WeTransfer.com
London (Germany)
Local Shared Drive
Italy
Locally Produced
EAGL
CineShare
News Agency
Budapest
Bravia Internet (via CineShare)
Brightcove
Vamos
Caracas
Madrid
Sao Paulo
9
NETWORKS TECHNOLOGY: TASKS, TOOLS, OPPORTUNITIES
Acquisition
Tasks
What content will be
acquired?
When will this air?
Where can we use this?
Information
Tracking
What do we need to
do?
What are our
obligations?
What needs to be
posted? Is it done?
Gathering
Processing
Where do I find assets?
Is the file correct?
How do I get the assets?
Is the quality good?
When do the assets
need to be ready?
Do I need to modify it?
Ad Hoc
Current Tools
SPIDR
Ad Hoc Processes
Multiple sources
Deal Memos
Email & Spreadsheets
Manually driven
Email & Spreadsheets
People intensive
People intensive
Multiple technologies
Opportunity
Deal Database
Business Rules export
Non-linear Schedule
Status Tracking
Interface to Sony rights
& information systems
Optimize transfer
methods
Common Networks
Library
Utilize existing Sony
tools & systems
Add subtitles & audio?
Presentation
Upload to Brightcove?
Enter info into Drupal?
Content Posted?
VOD/SVOD assets
distributed?
Regional Variations
Systemized &
Integrated
Duplication of efforts
Semi-automated
Some reuse of content
Manual entry
Manually driven
Common content
delivery
Proxy viewing for
desktops
Remote processing
capability
Subtitle library
Complete transition to
MPX
Further integration with
other Sony tools
Develop OTT, auth, 2nd
screen experiences