CIAT: Youth Leadership Project
Click it & Ticket - Project Description:
The purpose of this project is to promote highway safety among teens and focuses specifically on increasing seatbelt compliance.
This project is also intended to be directed by the teens themselves, therefore promoting leadership development and ownership of
highway safety issues. “Click it & Ticket” is a play on words of the usual slogan of “Click it OR Ticket” in that CIAT rewards students
who arrive to school wearing their seatbelts with a “Citation of Good Behavior” and students found not to be wearing their seatbelts
with a “Warning: Poor Choice” citation. Those receiving a good citation will also be eligible to win at least one grand prize of a $100
gift card, which is 10 times the amount typically assessed to a teen found not wearing their seatbelt. These grand prizes will be
provided by State Farm and THSO, and while schools are encouraged to solicit other small items for student incentives and prize
giveaways, no prize given out should be valued greater than the $100 gift card provided by the event sponsors.
Teens will be able to take their citations home to their parents, which presents relevant statistics and resources related to teen
driver safety. Teens will also be given educational material on TN Graduated Driver’s License policies (GDL), the risks of using alcohol
and drugs, and other printed information for teens and their parents regarding teen driver safety.
Project Method Overview:
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Identify a faculty, staff, or authorized community leader member to coordinate student activities.
Organize a team of 10 to 20 student leaders.
Conduct youth-led planning meetings to accomplish the tasks on the attached “Project Planning Checklist”
Determine a baseline of seatbelt compliance using the CIAT digital app for smartphones.
Hold the “Click it & Ticket” school wide awareness event and present student incentive awards.
Determine a post-event measure of seatbelt compliance using the CIAT digital app for smartphones.
Prepare a presentation of the entire project and its findings.
This Project is supported by the TN Department of Transportation, Tennessee Highway Safety Office, State Farm Insurance Company,
Students Against Destructive Decisions, and Community Anti-Drug Coalitions Across Tennessee.
CIAT: Youth Leadership Project
CIAT Project Planning Checklist: 1 of 2
Task
Due Date
Decide how you want your CIAT event to look locally:
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Point Person
Youth Leaders
Do you want to include a poster contest?
Do you want to invite a guest speaker?
Are there other related events you would like to include on
this date?
Do you want to collect additional student incentives?
Pre- and Post- Event Information:
Youth Leaders
Plan the logistics to ensure traffic flows, but that each youth are given
an equal chance to be observed in the pre and posttests.
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If you will have more than one location, name or number
them for identification purposes.
It may be helpful to have walkie-talkies to communicate
between stations.
You will need to have the CIAT App downloaded on all
participants’ cell phones or have a other method of digital or
paper ready to go!
CIAT Event Date Information:
Youth Leaders
Again, plan the logistics to ensure traffic flows, but that each student
driver/passenger has an equal chance to be observed and awarded a
“Citation of Good Behavior”.
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Consider the supplies you will need for the CIAT event day.
How many teens will stand at each ticketing station to ensure
each arriving student gets a chance to earn a good choice
citation?
You will need a collection site inside the school for eligible
students to enter the drawing.
When will you conduct the award drawing?
When will you present award winners with their gift cards?
What else will your event need?
Your Public Information Officers will need to tailor the sample press
release (included in start up package) for your local event and send it
to appropriate media contacts.
Youth Public
Information Officers
Complete the Pre Observational study at least one week before your
CIAT event.
Youth Leaders
Status
CIAT: Youth Leadership Project
Complete the CIAT event as planned.
Youth Leaders
Carry out the awards drawing, and present awards to appropriate
winners either immediately following the CIAT event, or at a
presentation later in the day.
Youth Leaders
Complete the Post Observational Study just as you did the Pre
Observational Study. Did seatbelt compliance increase?
Youth Leaders
Prepare a final project report that shows your pre and post measures
and discusses your CIAT event. Present this report to your class,
during a school assembly, at a PTA meeting, or to your local school
board. Submit for points at Reduce TN Crashes.
Youth Leaders