Member Survey
Results Summary
November 2014
2014. www.pinkflamingoshopper.com.
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Why we did a Survey
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• To gain a deeper insight into why businesses and individuals have decided to
become engaged with Business against Poverty
• To better understand the level of engagement and what drives the engagement
• To identify main expectations of the involvement with Business against Poverty
and how these expectations are currently being met
• To identify areas of opportunity and improvement for BaP in the future
• To map key attributes of BaP to attract new Members
• To provide statistical support for converting new prospects
2014. www.pinkflamingoshopper.com.
What we did
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Online quantitative survey targeting all Members.
• 20 minutes 40 questions.
• Live 21st July– 4th September 2014.
Telephone/ face to face depth interviews with select Members to gain
a deeper insight.
6 interviews conducted between 14th – 31st October 2014.
• Interviews ranged from 20 minutes up to 2 hours.
• Sponsors represented sole traders, SMEs and medium sized
businesses of 50+ employees.
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Why businesses join
&
how they engage
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“We are Members, not
Sponsors”
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Members actively support
BaP. It’s not giving money to
a good cause. It’s reciprocal.
1.96%
13.73%
7.84%
39.22%
19.61%
17.65%
.
Not yet a sponsor
Less than 6 months
6 months – 1 year
1 - 2 years
2 - 3 years
3 years or more
More than half have been Members for two
years or more.
2014. www.pinkflamingoshopper.com.
Two-thirds consider
themselves quite or very
engaged with BaP
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“I’m really proud of the fact
that we are BaP Members”
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39% joined because they met
Bill or Val. The personal
touch resonates with
Members.
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When choosing a Charity
67% look for credibility and
action oriented.
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Main reasons for supporting
BaP:
69% because it is tackling
poverty (action oriented)
65% have confidence that all
BaP funds goes to charity.
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BaP needs to stand out from the
crowd. Competition is fierce.
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What differentiates BaP
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43% would describe BaP as a
charitable business network.
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“It’s a charity with a
different style. You can get
something back”.
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TRUST
HONEST
TRANSPARENCY
GIVING
RECIPROCAL
CONFIDENCE
ETHICAL
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Being a business network is
a clear differentiator.
Business
network
Business
benefits
Reciprocal
Engage
Personal
approach
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BaP Communication &
Services
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Members engage.
93% at least occasionally
read the newsletter. More
than half visit the website
every 2 to 3 weeks.
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Personal is king.
82% want to hear about
actual project people who
have benefitted and those
working on the projects.
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Two-thirds would like to
hear successes of other
business Members.
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Events need targetting to
different business types.
Whilst one-third have not
attended an event in the last
year, more than one in four
have attended a breakfast or
lunch/dinner with a speaker
or a social event.
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If we run only one event it
should be the Annual Gala
Ball.
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“The best thing they do is
the Annual Ball. Maybe they
should hold a similar event in
another region to broaden
the appeal. It’s high ticket”
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Challenges and
Opportunities
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“BaP are competing with lots
of other business networks.
They are commercial
organisations”.
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Competition is high. A clear
differentiator is required.
Lots of
business
networks
Lots of
charities
BaP v PaP
Very south
west
focussed
Limited
resource
Reliance
on Bill &
Val
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BaP is well respected – in a
very small area. Growth
has potential but there are
obstacles to be overcome.
Above all BaP needs to
define what it offers.
National
Increase
Member
base
Higher
profile
UK
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In Summary
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Differentiate
Communicate
Grow
Membership
Grow
funding
Don’t lose the
heart
Grow
projects
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“I, as a Member, want
Business against Poverty to
grow and to be really
successful”.
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Member Survey
Results Summary
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2014. www.pinkflamingoshopper.com.