ICMM guidance on measuring
community support
Audience A:
Awareness-raising session for senior staff
Aims and objectives of this session
In this session we’ll
explore:
What is community support and why is it important to
business?
The business case for community support
The ICMM toolkit – key ingredients for community support
An overview of what the toolkit can deliver.
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What is community support?
In essence, it is a community’s
willingness to have a mining
operation conduct its business
within their community,
neighbourhood, local area and
wider district.
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•
“Social licence to operate”
•
The level of acceptance or approval
granted to an operation or project by the
local community and other stakeholders
•
It is additional to formal licences,
planning permissions and permits from
government agencies
•
Community support is not the support
that a company gives to the community.
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What do we mean by “community”?
A residential or physical
settlement located in a
shared geographic area –
which might include people
with shared
characteristics and
interests in common,
although this isn’t
necessarily the case.
Communities are not static,
homogenous units. They
are heterogenous, forever
changing.
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Top 10 business risks facing mining
Ernst & Young: http://www.ey.com/gl/en/industries/mining---metals/business-risks-in-mining-and-metals
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The business case for community support
Positive
companycommunity
relationships
Achieving
business
objectives and
operational
success
Community support is regarded widely as important, but there is generally a lack of
clarity on how to achieve it or how to measure it.
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Introducing the toolkit
This toolkit helps mining and metals
companies to:
 Understand the factors that influence
community support and measure the
level of community support
 Visualise the levels of community
support amongst stakeholders
 Organise how they approach community
relations and identify ways to change
existing strategies and approaches.
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Why is understanding levels of community
support important?
Understanding the context is an
essential element of planning.
It helps ensure informed and appropriate
management responses and creates
foundation for all further action.
The ICMM toolkit aligns with the P-D-C-A
(and engage) cycle, at the plan, check and
engage steps.
By understanding levels of community
support, you can plan for improved
relationship building, and monitor/check
changes over time.
Engagement with external and internal
stakeholders is key to the assessment
process.
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The ICMM framework for understanding
community support (1 of 2)
Community support is influenced by a company’s activities and behaviour towards
its host community, and by the context in which it operates.
Industry reputation
Respect
Trust
Equity and
social capital
considerations
Socio-political
context and
governance
Compatibility of
interests
Legitimacy
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The ICMM framework for understanding
community support (2 of 2)
These indicators must be understood in the
context within which they exist:
•
Socio-political and governance context
Industry reputation
•
Reputational context
•
Equity and social capital considerations.
Equity and
social capital
considerations
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Socio-political
context and
governance
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Summary of the overall process
Measure level of community support
1. Define the
assessment objectives
2. Select external
stakeholders
Assess and respond
6. Determine perception
disparities
7. Identify reasons and
propose solutions
3. Refine and implement
the assessment
4. Manage and process
the data
5. Visualise the results
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8. Feedback to stakeholders
and explore next steps
9. Integrate next steps into
overall planning
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In conclusion: What the toolkit and assessment
process gives you
 Quantification of level of community support
 Benchmark to measure over time
 Insight into alignment/misalignment of company perceptions of support vs actual levels
of support
 Insight into what company activities should be maintained, and what needs to be
changed internally
 Improved social risk management due to better understanding of level of community
support across key indicators and contextual factors
 Site-specific insights, allowing for site-specific solutions, and targeted use of resources
 All of which should lead to improved company-community relations!
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International Council on Mining and Metals
(ICMM)
35/38 Portman Square
London W1H 6LR
United Kingdom
Switchboard: +44 (0) 20 7467 5070
Main Fax: +44 (0) 20 7467 5071
E-mail: [email protected]
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