2013
Incentives
11/28/2012
BIG BET Incentives – Tri 1 2013
National Big Bet
National Big Bet
National Big Bet
National
Big
Bet
National
Big Bet
National
Big Start
Bet Big
Bud Light
NFL
Fast
Bud
Light Project
Stark
Bud
MLB
Region
Game
Plan
#1
Region
Game
Plan #2
National
Bet
National
Big
Bet
Bud Light Halloween
Bud Light Project Stark
Bud MLB
Bud Light NFL Fast Start
Innovation
December 31 – February 2
February - March
Region Incentives
Aligned with Big Bets, KPIs, Region Priorities
Wholesaler In-House Incentives
Aligned with Region and local Priorities, KPIs
Bud Light NFL Fast Start Incentive
Timing: 5 weeks preceding Super Bowl
(December 31 – February 2)
Criteria:
1.
BL Mega Brands Trend (70%)
•
2.
Bud Mega Brand Trend (30%)
•
3.
Bud Light, Bud Light Lime, Bud Light Platinum, Lime-a Rita, Bud Light Chelada
Budweiser, Black Crown, Bud Project 12, Bud Chelada, Chelada Picante
BL Super Bowl Game Plan Execution (95% Required to Qualify)
Tie Breaker – BL Mega Brands Trend
Winners:
Grand Prize – Top ranked based on below objective execution qualifiers:
•
Must have 95% or higher in objective execution to qualify
–
•
(Targeting: 40% in week #1, 70% in week #2 & 90% in week #3)
#1 rank BL Mega Trend (70%) & Bud Mega Trend (30%) per volume group
“Wild Card” – Random draw of all other wholesalers that meet below criteria:
•
95% or higher in objective execution to qualify
•
Must be positive Bud Light Mega Trend
Bud Light NFL Fast Start Incentive
GRAND PRIZE:
NFL Draft/NYC Experience
(Wed., April 24 – Sat., April 27)
Winners:
3 per Region + 1 Region Wild Card Winner
32 Sales Managers + Guest
2012 Winner Feedback survey results:
Score of 4.6 out of 5 satisfaction with the trip
“Trip of a Lifetime”
“Thanks to everyone from A-B that planned this amazing trip”!
“This was a great trip. Thank you AB and Bud Light”.
“Thank you for the NFL Draft Experience! I will never forget it!”
BIG BET Incentives – Tri 1 2013
National Big Bet
National Big Bet
National Big Bet
National
Big
Bet
National
Big Bet
National
Big Start
Bet Big
Bud Light
NFL
Fast
Bud
Light Project
Stark
Bud
MLB
Region
Game
Plan
#1
Region
Game
Plan #2
National
Bet
National
Big
Bet
Bud Light Halloween
Bud Light Project Stark
Bud MLB
Bud Light NFL Fast Start
Innovation
December 31 – February 2
February - March
Region Incentives
Aligned with Big Bets, KPIs, Region Priorities
Wholesaler In-House Incentives
Aligned with Region and local Priorities, KPIs
Innovations Incentive
Timing: February – March
Criteria :
(Budweiser Black Crown, Becks Sapphire, Bud Light Platinum)
1. BC, Platinum, Sapphire Volume vs. Budget (60% weight)
2. Black Crown KOD Execution (targeted distribution) (30% weight)
3. Beck’s Sapphire KOD Execution (targeted distribution) (10% weight)*
Tie Breaker: Volume versus Budget
Grand Prize Winners
• Top 2 in each volume group wins grand prize
Quick Start Incentive:
• Top wholesalers per volume group in February win quick start prize
• Top 10 winners in each volume group….30 total wholesalers
• 60 total prizes per Region
* If wholesaler does not have Beck’s Sapphire Black Crown weights 40%
Innovations Incentive
GRAND PRIZE: Sapphire Resort Luxury Vacation
Late April / May 2013
SM Winners: 6 per Region (2 per volume group)
48 Sales Managers + Guest to attend
Sapphire Resort, Riviera Maya, Mexico
• 4 Day all inclusive beach front resort accommodations
• Beautiful pools and beaches
• Four Diamond Award – AAA, Certificate of Excellence Award
Innovations Incentive
Timing: February – Quick Start
Awarding 500 iPad Mini
(60 per Region + 20 NRS)
Criteria :
1. BC, Platinum, Sapphire Volume vs. Budget (60% weight)
2. Black Crown KOD Execution (30% weight)
3. Beck’s Sapphire KOD Execution (10% weight)*
Tie Breaker: Volume versus Budget
Winners:
– Top 10 winners in each volume group
• Large volume group…3 iPad Mini per wholesaler
• Medium volume group…2 iPad Mini per wholesaler
• Small volume group…1 iPad Mini per wholesaler
Prize: iPad Mini
~ 32 GB, engraved iPad Mini
~ WiFi
~ Other features