GE
Licensing
Interactive Digital Marketing Platform
Translate Text into Metrics that Matter
Features
Companies today face a new reality: Both successes and missteps
Advanced Analytics
are publically amplified—often in unexpected ways—through
• Promote/demote mentions
an “always on” media powered by social platforms and new
• 3D Mouse integration with globe visualizations
technologies. Many tools on the market allow companies to
collect the data created in this ever-changing, 24/7 media world.
However, this data only becomes actionable if it can be fully
combined, measured, and understood. GE’s Digital Technologies &
• Powerful validations for high data confidence without
duplication, subject relevancy, etc.
• Can be connected to custom crawlers
Collaboration team and Global Research Center has approached
Interactivity
this problem by creating an intuitive digital technology platform
• Interactive real-time with goal setting, tracking, and alerts
that users can easily mine for digital insights, allowing them to
• Interactive tag clouds
confidently develop strategies to drive business impact.
• Attach notes to on-screen analysis
With close ties to GE Global Research, GE Licensing’s Technology
• Tag specific campaigns and sharing capability
Ventures business offers its customers access to leading-edge
Plug and Play Functionality
technology, direct support from world-class subject matter
• Securely process proprietary data as well as third
experts, and the entrepreneurial spirit to drive commercial
adoption of its technology. GE's Technology Ventures business
is actively engaging technology transfer partners to license and
commercialize GE’s buzz mining platform and algorithms.
party open APIs
• Open sourced and extensible modules that can be
deployed on different platforms and scaled
• Flexible data connectors from various data sources
Benefits
• Interfaces with most social media channels
• Powerful analytics that combines a dynamic engagement
• Intuitive visualization technology for metrics that
engine with sentiment, influencer analysis, company metrics,
matter to the user
and demographics
• Enormous amounts of internal and external data can be
processed for relevancy and value
• Real-Time Interactivity
• Seamless Sharing
• Award Winning Design and
Visualization Technology
Contact Information:
To learn more about this offering, visit www.gelicensing.com
or email [email protected].
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Copyright © 2012 General Electric Company. All rights reserved.
GEA19834 (02/2012)