Consumer Education
in Japan
Changing for the future
Takao Nishimura, Ph.D., [Japan]
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Contents
History
Concepts of consumer education
Changing view points
Traditional consumer education
Challenging Consumer citizenship Education
Consumer Agency
Consumer Education Promotion Act
Takao Nishimura, Ph.D., [Japan]
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History
1962 Consumer’s Right (J.F.Kennedy)
1968
1970
1990
1994
2000
2004
Consumer Protection Fundamental Act
National Consumer Affairs Center
National Institute on Consumer Education
Product Liability Act
Consumer Contract Act
Consumer Basic Act
2009 Consumer Agency??
Takao Nishimura, Ph.D., [Japan]
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Aim of Consumer education
Prevent
various problems suffered by consumers
Be careful with your contracts !
young adult
appointment sales!
the elderly
door to door sales!
ladies
multilevel marketing!
Takao Nishimura, Ph.D., [Japan]
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Aim of Consumer education
Avoid accidents caused by defective
products
Use consumer goods safely
Read labels carefully!
Be aware of misuse！
Takao Nishimura, Ph.D., [Japan]
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Teaching
Materials
Sponsored by
Local government
Cons. Organization
NPO
Private Company
Takao Nishimura, Ph.D., [Japan]
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Concepts of C.E.
Safety
Kindergarten
age
Know how to use
toys safely
Young
children
(6-12 yrs.)
Recognize marks &
labels relating to safety
Junior & High
school age
(13-18 yrs.)
Choose safe goods
Use safely
Know about Product
Liability
Adult
Know and choose safe
foods and products
Continue to use safely
Avoid misuse
Carry out Maintenance
Contract
Takao Nishimura, Ph.D., [Japan]
IT
Environment
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Concepts of C.E.
Safety Contract
IT
Environment
Kindergarten
age
Know recycle and reuse
Young
children
(6-12 yrs.)
Recognize environmental labels
Know relationship between
consumption and environment
and act for the Earth
Junior & High
school age
(13-18 yrs.)
Recognize domestic and world
environmental issues
Take part in environmental
activities
Adult
Choose goods which have
reduced environmental effect
Act thinking about future
generations
Takao Nishimura, Ph.D., [Japan]
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Consumer Citizenship society
2009 Consumer Agency ?
Consumer independence
Responsible Consumer
Education for Consumer Citizenship Society
＋
Consumer Education Promotion Act
Takao Nishimura, Ph.D., [Japan]
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Thank you !
Takao Nishimura, Ph.D., [Japan]
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