The Influence of Different Types of
Cues-To-Action on Vaccination
Behavior: An Exploratory Study
Felicia N. Morgan, Deborah Brown McCabe,
Michael J. Howley, Jr., Jim McCabe, and Michelle D. Steward
This document is the final, published version of an article in Journal of
Marketing Theory and Practice, vol. 18, no. 2 (spring 2010), pp. 191-208.
It is also available from the publisher’s web site at
http://www.jmtp-online.org/
THE INFLUENCE OF DIFFERENT TYPES OF CUES-TO-ACTION ON VACCINATION BEHAVIOR: AN EXPLO
Morgan, Felicia N;McCabe, Deborah Brown;Howley, Michael J, Jr;McCabe, Jim;Steward, Michelle D
Journal of Marketing Theory and Practice; Spring 2010; 18, 2; ABI/INFORM Complete
pg. 191
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