MARINA RINALDI – F/W 2015/2016
Campaign
photographed by the great Bruce Weber Oscar-winning
actress Patricia Arquette expresses the explosive
vitality of a woman who counts because she is real.
“Interior - day.”
Two simple words.
Behind this bold scene heading is the world of human emotions that
cinema mirrors so powerfully. And it is in this dialogue between
cinema and reality that the new challenge for Marina Rinaldi lies.
Entrusted to the composition genius Bruce Weber and interpreted
by Oscar-winning actress Patricia Arquette - certainly a woman who
knows how to combine success and spontaneity - this new
campaign puts fashion at the heart of the debate.
The voices of one big family echo through a house packed with
children and teens. This is the home of the natural joy of an actress
who has never sought the celebrity label and thus can make
Women Are Back her own. Summarising Marina Rinaldi’s values,
this motto suggests how much fashion can be part of the vivacious,
genuine lifestyle of women who have the courage to remain true to
themselves.
Whether she is wearing an iconic, timeless garment such as the
cashmere coat, a super feminine suit hugging the figure or a
seductive red carpet gown, each photo of the Fall/Winter 2015/16
campaign underlines what Patricia Arquette has held onto
throughout her 30-year long career: never give in to stereotypes or
compromises even when you risk going against the grain, accept
yourself unreservedly, never deny the past and live in total truth,
take pleasure in your curves and know that you are beautiful.
As recently portrayed in the character of Olivia, the mother in
Boyhood, that capacity to embrace whatever life throws at you, the
screaming, the reconciliations, the side-splitting laughter is so
evident in these photos by Bruce Weber, whose characteristic
swing underlines just how exquisite women can be if they are funny,
how desirable if ready to give, how enchanting if real.
Authenticity is manifest in total acceptance.
Patricia Arquette knows how to do it brilliantly, without being
complacent. And her mere presence reaffirms, in the silence of a
photograph, what she has been saying over the last few years: that
she loves being a woman, that she feels she is both a hunter and a
survivor, that spirituality and humanity must live together, that “we
all want love.”
Contributing to the dialogue between cinema and reality, Bruce
Weber doesn't miss the opportunity to portray Patricia Arquette in
the arms of New York artist Eric White, the actress’s real-life
companion, who overcame his shyness in order to proclaim how
important his love for this woman is.
And now we move outside. This time Weber’s photograph shows
them with lowered eyelids, contemplative. “Exterior - day” one
could say, to borrow the script writing term. Or, one could say that
exterior and interior are part of the same project: narrating the
Marina Rinaldi woman as a union of form and substance that gives
life to perfect elegance, a creation born from the power to express
oneself through a constant dialogue with what one chooses to wear.
Thus, Patricia Arquette does not simply wear Marina Rinaldi, she
embodies it.
Even in the commercial reality of a fashion campaign, she manages
to suggest the intricate fabric that is life, a variety of layeres, brush
strokes, other worlds, other rooms.
Brought together in a mere click.