FAIR PLAY. VOLLEYBALL WAY.
AN INNOVATIVE CAMPAIGN REINFORCING THE IMAGE
AND PERCEPTION OF VOLLEYBALL & BEACH
VOLLEYBALL ACROSS EUROPE
Released on: August 1, 2013
FAIR PLAY. VOLLEYBALL WAY. The Campaign
Launched on June 28th 2013 in Vienna, the CEV announced a campaign that
highlights the positive elements of both of our disciplines of Volleyball &
Beach Volleyball, in today’s fast moving and rapidly developing society.
‘Fair Play. Volleyball Way.’ is an innovative
campaign aimed at rebranding, reshaping and
reinforcing the image and perception of
Volleyball and Beach Volleyball across Europe
as clean, fair, honest, family orientated
sports. By using the players who uphold the
core values of good behaviour and respect,
the CEV will work with the National Federations, Zonal Associations, Small
Countries Division clubs and organisers across Europe to develop the
campaign in the coming years.
The “Fair Play. Volleyball Way.” campaign offers partners a unique
opportunity to link their brands and products with two of the cleanest and
most honest sports in the global sports marketing arena today. With over
800 million people globally participating in Volleyball & Beach Volleyball
either; at a competitive level, at schools or colleges, in their leisure time and
during holidays at least once a week, the marketing opportunities are
endless. When you combine the passion and team spirit with the skill and a
sense of belonging Volleyball & Beach Volleyball truly epitomises the core
social values we expect for society today.
The CEV
In highlighting the unique
attributes of Volleyball, the
CEV
acknowledges
its
commitment
to
social
responsibility
and
encouraging
athlete’s
young and old, to continue
the CEV’s aims of fair play,
honesty and a clean sport.
Fair play is often overused,
however in both volleyball
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disciplines it is a very real part of the sports. Positioned amongst the
cleanest in world sport, we also have one of the best disciplinary records of
all team sports, where the action is focussed on the athletic play and not the
negative behaviour or attitudes of those involved. At all levels the
participants act as very real role models for the next generation of
Volleyballers.
With over 224 National Federations world wide and 55 here in Europe the
CEV is one of the largest European Sports Governing bodies.
The Sport
A non-contact/non-violent sport that positively encourages the best of
competitive sportsmanship, whilst pitting the skills of the teams face to face,
only separated by a net. Volleyball & Beach Volleyball are sports that are
played with respect and humility, whilst maintaining the passion,
competitive edge and will to win.
Both disciplines of one of the World’s most successful sports offers everyone
the opportunity to participate in a sport that delivers a dynamic and exciting
stimulus. Joining this campaign it will emphasise you’re company’s brands
and products like Volleyball and Beach Volleyball, align themselves with the
core principles and positive vibes that are very evident in today’s global
society. Making Volleyball & Beach Volleyball a true sport for all and by
association your company a company for all.
Volleyball is in essence a “global language” that unites its participants across
gender, age, race and abilities, whether you choose this most athletic of
sports as a recreational pastime or you set out with an ambition of playing at
the very highest level, the Olympic Games. You can align your brands and
products to a wide audience that is joined together by a unique love for
Volleyball & Beach Volleyball.
Founding principles are relevant today
From its origins, Volleyball & latterly Beach
Volleyball continue to uphold the core values that
formed part of William G. Morgan’s (Volleyballs
founding father) vision that a sport offers a life
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time participation that has healthy activity at its core.
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Physical conditioning
Intellectual stimulus
Emotional stability
Social & Spiritual well being
Volleyball and Beach Volleyball combine to deliver today’s health conscious
global population a sport that provides the key elements in maintaining a
healthy body and mind. Joining this well-adjusted readymade market
through the “Fair Play. Volleyball Way” campaign will ensure your message is
received by a vast cross section of Europe’s most socially aware audiences. A
marketing opportunity that is second to none and should not be missed.
CEV Competitions
The CEV are able to offer a wide reaching series of National & Club
Competitions under the umbrella of “Fair Play. Volleyball Way” that will
allow your brands to be seen in millions of homes on both TV and computer
screens via the internet.
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Volleyball
Volleyball has three European club competitions (Men & Women) including
the very successful CEV Champions League through to this summer’s
European Championship Finals and age group finals from U18 to U20 the
exposure opportunities are massive! The most successful edition of the CEV
European League has recently seen its finals in Bulgaria (Women) and Turkey
(Men) that continues the theme of Europe wide and year long exposure with
a major matches happening every month.
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Beach Volleyball
In addition to the Volleyball
activities the exciting sport of
Beach
Volleyball
offers
opportunities for Volleyball to
step outside and show the world
that Volleyball can be played
anywhere.
The massive success of both
sports offers companies the
opportunity to deliver its
messages to an even wider and
diverse audience.
Beach Volleyball offers pairs of
players the opportunity to
showcase all that is good in the
sport in the following events:
 CEV 2013 European Championships Masters – 2 double gender events
 CEV 2013 European Championship Finals – double gender
 CEV 2013 European Championship Finals for U18, U20 & U22 – double
gender
 CEV 2013 Continental Tour – Satellite – 3 double gender and 1 single
gender (m)
 CEV 2013 Continental Tour – Zonal Events – 3 double gender and 4
single gender (2 x m & 2 x w)
 CEV 2013 Youth Continental Cup – Qualifying for events for the Youth
Olympics
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A highly innovative move for Beach Volleyball this year has been the
introduction of the CEV Youth Continental Cup that offers teams the
opportunity to qualify for the Youth Olympics. By including the Zonal Events
into the Continental Tour this provides another level of competition. This
Europe wide initiate is proving very popular and is seen as a massive boost to
the already popular sport at all ages.
The Campaign
Across Europe each of the CEV’s 55 member Federations, 5 Zonal
Associations, Small Countries Division and their member clubs will be
encouraged to use this campaign as a promotional and development tool to
promote Volleyball & Beach Volleyball as socially acceptable sports in
today’s increasingly complicated world. Your company can not only work
with the CEV to deliver a Europe wide message but can also through this
campaign focus on local markets and country specific campaigns that can
utilise the global language that is Volleyball & Beach Volleyball.
There is a massive focus on the development of Junior Volleyball within the
five CEV Zonal Associations and the Small Countries Divisions. These sub
zones of the CEV ensure the core value message is delivered to many more
volleyballers and is a key part of the CEV’s campaign through “Fair Play.
Volleyball Way” to create the Volleyball & Beach Volleyball stars of
tomorrow, thereby continuing the trend of European Volleyball to be a
major leader in new ideas and sport development
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The Next Steps
 Official launch to all 55 NF’s, the 5 ZA’s and the SCD at 2013 CEV
Congress being held in Copenhagen (DEN) in September
 Work closely with all 55 NF’s 5 ZA’s and the SCD to ensure the
campaign logos and brand images are used on all key materials as we
head into 2014
 Ensure all of the 55 NF’s and the 5 ZA’s have a Fair Play. Volleyball
Way. link on their websites to the official CEV page
 Encourage NF’s to ensure their clubs to carry the Fair Play. Volleyball
Way link on their websites
 All CEV events to use suitable components from the branding kit
 Ensure the leading players recognise their role in maintaining the
rightly deserved accolade that Volleyball and Beach Volleyball has
earned
 Work with today’s stars to ensure that the Fair Play. Volleyball Way.
message is shared Europe wide
 Reinforce the message at all levels in all forms of press and marketing
releases that Volleyball and Beach Volleyball stand for clean, fair,
honest and family orientated sports
 Capitalise on any branding or marketing opportunities that arise
 Launch the campaign guidelines and website
 Develop the inclusion theme by capitalising on the CEV’s partnership
with the Special Olympics
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