LECTURE.
PRODUCT QUALITY AND
COMPETITIVENESS
PLAN OF THE
LECTURE
1. The concept of quality products
2. The concept of competitive products
1. THE CONCEPT OF QUALITY
PRODUCTS
Product quality is one of the most important
indicators of the company. Improving product
quality to a large extent determines the survival
enterprise in market conditions, the pace of
technological
progress,
innovation,
growth
efficiency, saving all kinds of resources used in the
enterprise.
Competitiveness is a commodity, and a set of
use-value properties which gives it a commercial
success.

The level of product quality - the most
important characteristic of its competitiveness.
Often equated competitive product and its quality.

Between "quality" and "competitiveness" are
closely interrelated. They are used for evaluation of
the specific work and its social utility. They share
in common is that they are defined by a set of
properties and goods are dynamic features that
change with the development of social needs and
technological progress. However, despite the close
relationship can not be fully equated the term
"competitiveness" and "quality"

Product - is a set of useful properties of the
product of labor, which makes this product a
commodity. In the presence of well-defined
competitive needs of each commodity is
characterized by its ability to not only meet, but
also the degree of utility.

Accordingly, the quality of the product is the
collection of the products, causing its suitability to
satisfy certain requirements as directed.
The quality is closely related to human relations
in the process of production and consumption.
Improved product quality contributes to:
1). Better meet the population's food;
2). The most important factor in increasing the efficiency of
production;
3). Quality improvement - is ultimately a question of it,
saving resources, to better meet human needs.
Product quality is influenced by the following
factors:
1). Quality of the labor force.
a) the capital-labor;
b) the qualifications of the employees;
c) incentives;
2). The quality of material resources:
a) the quality of the underlying assets;
b) the quality of the working capital.
In turn, higher quality characteristics of fixed
and current assets which would produce better
quality products, thereby increasing the selling
price and profit.
The role of the quality and
competitiveness
By improving the quality of products to address the
following objectives:
1.) Productivity;
2.) Economic efficiency by increasing the price of
high-quality products;
3.) Guaranteed sales due to high consumer properties;
4.) Increasing export opportunities;
5.) Is more profitable to sell its products;
6.) Provide products that are safe for human health.
Overall, the quality of products is an important
indicator of the company. Quality - the totality of
features and characteristics of a product or service
that determine its ability to meet identified or
implied needs.
QUALITY INDICATORS
PRODUCTS
GROUPS OF INDICATORS
Selected indicators of quality
groups
The names
1. Appointments
essential characteristic
Characterize the useful work
(function)
2. Reliability, durability and
safety
Reflect the extent that longterm use and safety
work safety
As possible to use
technical resource
Time (period) of trouble-free
operation
By date
3. Ecological
Characterize the degree of
adverse effects on human
health and the environment
Content of harmful substances
4. Economical
Reflect the extent of the
economic benefits of
manufacturing producers and
consumer purchasing
Unit price of the product
Earnings per unit
productivity
power
strength
Content of nutrients
caloric content
2. The concept of competitive
products
The concept of competitiveness
characterizes an object's property to satisfy
a specific need in comparison with other
similar properties in this market.
Competitiveness of the company means its
ability to effectively economic activity and ensure
profitability in a competitive market. In other words,
the competitiveness of the company - is the ability
to ensure the production and sale of competitive
products, that is, one that has any advantage over
products from other manufacturers.
It is important to note that the competitiveness
of the products determined by a complex consumer
(qualitative and quantitative), characteristics which
allow to meet the specific conditions of the market.
Every buyer gets a commodity that best
meets their personal needs. In general, buyers
purchase those goods which more closely
matches the needs of society than others.
The competitiveness of a commodity is
determined (as opposed to quality), only one set of
properties that are of great interest for a certain
group of customers, and to address this need.
An important element in the management of
product quality is standardization. The main task of
standardization - a system of technical standards
defining the progressive demands for products, as
well as control over the correct use of this
documentation.
Manage competitive - hence provide optimal
balance these components to direct major efforts
on the following objectives: improving product
quality, reduce production costs, increase
efficiency and service levels.