Business Strategy in
Changing Environment
Who should attend
 Employees responsible for the development and implementation of business
strategy
 Business owners
 Employees of the divisions – participants of strategic sessions
 Idea generators and business analysts.
Objectives
Продолжительность
5Duration
дней/40 академических
2 days/40
16CPD-единиц/
academic
часов/
hours/
16
CPD-units/
35 CPE-credits/40 PDU14 CPE-credits
units
 To learn and practice methods of developing and reviewing business strategy
 To learn and practice assessment technologies of changing environment trends
impact on key spheres of business. Develop a change management plan
 To identify key factors of business performance
 To develop solutions that improve business results in the short and long term.
Training outline
Day 1
Introduction
System approach to strategic decision-making
Training methodology
Training is conducted in
an interactive form. The
majority of the course is
based on the case study
method and reviews the
best experience of
international and national
companies.

Basics of theory of constraints (E. Goldratt)

Search technique of business performance improvement constraint factor

Case study: analysis of existing business problems. In what field the primary
effort is necessary?

Forming a strategy using I. Adizes methodology
Tendencies analysis

PESTEL model and its modifications

Trends levels: local, national, worldwide

“Foresight” technology of WikiCityNomica

Main trends of year 201_ in the chosen fields

Cross-sectional trends analysis

Identification of trends that can or cannot be influenced

Choosing the most important trends, creation and analysis of scenarios
Business Strategy in Changing Environment
 Case study: trends analysis, planning of priority
and potential changes in company
Clients analysis
 Current client portrait

What are our target client groups, what are
their needs and what do we offer them?

What is the impact of current trends on our
client? How the client portrait will change
due to them?

E. Goldratt technology Mafia Offer
 Case study: analysis of current commercial offer,
identifying key client needs, reviewing the
existing offer
Resources and competencies analysis
 What are current resources and competencies
for business to maintain its work?
 Comparison of existing and potential client’s
needs considering available resources and
competencies. Technologies of I. Adizes

What resources and competencies should be
developed or abandoned, what to do with
unmet needs and spare resources?
 Case study: company’s key resources and
competencies analysis, decision-making
concerning necessity of abandoning/developing
resources
Day 2
Suppliers analysis
 Current key suppliers
 How are they influenced by current trends?

What might their actions be? What are our
actions?
 Case-study: analysis of the company’s suppliers,
making decisions regarding expedience of
changes in the conditions of work with suppliers
 Revision of the value chain
Competitors analysis
 Current competitors portrait

Who are our main competitors?

What key needs of clients are covered by
their commercial offers?

What are their key resources and
competencies?
2
Development of company’s vision
Formation of strategic goals
Analysis of strategic risks
 Identification and assessment of the risks impact
and likelihood
 Developing plans of prevention and responding
to risks
 Case-study: company’s strategic risks analysis
Forming of strategy realization plans
Techniques of decomposition and cascading
Basics of project management
Results summary. Course overview.
Certificates
EY Academy of Business Certificate.
Place and time
Open trainings are conducted at EY Academy
of Business from 10.00 till 17.00
In-company training
Training course format:
 Preliminary analysis of clients’ training needs,
identification of aims and goals
 Training adaptation to industry
 Flexible approach to training location, duration
and schedule
 Report of the training results on request.
Strategic session format:
 Preliminary analysis of clients’ training needs,
identification of aims and goals of strategic
session
 Creating and discussing session plan
 Distribution of tasks on collection and
information analysis between participants of the
session
 Flexible approach to training location, duration
and schedule
 Report of the session results on request.
 What impact current trends have on them? What
actions might they take? What are our actions?
How to apply?
Please complete the registration form online at our
web site: ey.com/cis/academy