Mobile solutions
in Berlin and Brandenburg
mobile meeting Conference
Copenhagen 19.06.2007
Dipl.-Ing. Alexander Pilz
deputy head of Marketing and Customer Information Division
VBB Verkehrsverbund Berlin-Brandenburg GmbH
www.vbbonline.de
Mobile solutions and further developments
• what do we have
• statistics
• attempt of conclusions
• open questions
www.vbbonline.de
what do we have: wap application
• online – wap based
• launched in stone age of mobile business
• everybody offers wap hafas search
• slow, not nice, but stable on older wap browsers (even Nokia 7110 yet!)
• basic functionalities, no maps
• high market penetration of compatible devices
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what do we have: online mobile application
• online – windows mobile based
• increasing numbers of available devices
• using mobile web browsers, high compatibility
• market share 15% in 2009
• premium market
(business mobile market)
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what do we have: universal interface application
• online – internet journey planner by mobile phone
• www.mobil.berlin.de
• middleware identify type of mobile
phone and adapt the existing content
and systems
• highest compatibility from wap to XHTML
• One solution for all customers
• no java script allowed
• expensive maintaining an licensing
•www.berlin.de/tourismus/infos/mobilerdienst_mda.html
•www.mobil.berlin.de
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what do we have: universal interface application
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what do we have: java based application
• hybrid – hafas2go  vbb–fahrinfo handy
• java based
• 2 ways to create itineraries
GPRS
• Programme Installation and Data supply
via GPRS- and PC-Internetconnection possible
• Higher Demand via PC-Internet expected
• Realtime Check only via GPRS possible
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what do we have: java based application
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what do we have: offline family
• offline – windows pocket based
• stable numbers of downloads
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what do we have: offline family
• offline – palm/windows pocket based network plan
• route planner light, based on network and cycle times
www.vbbonline.de
what we don’t have: sms routing
• sms service
Request “Berlin, Landsberger Allee” – to “VBB” Monday, 8:30 am, quick
• which station should we choose?
• Who will pay the sms bill?
• usabillity
• Example like HVV:
“Berlin, Landsberger Allee/Karl-Lade-Str.!VBB!an0830!mo!ms
any question?
www.vbbonline.de
statistics
usage online
1,5% of customers used 5 different mobile online services
travel planner visits monthly
online*
2005
internet
130.000
wap
409
windows mobile
338
hafas2go mobil
0
mobile.berlin
0
* with BVG x factor 7
www.vbbonline.de
2006
208.000
570
442
0
1072
2007 2007 in
250.000
572
279
865
1177,5
%
100
0,23
0,11
0,35
0,47
statistics
usage offline
• offline usage still stable at an high level
downloads monthly 2007
pocket
1142
fahrinfo handy
3953
S+U Navigator
460
www.vbbonline.de
statistics
Comparison of monthly usage
offline
2894
www.vbbonline.de
online
5555
statistics
facts for online usage in germany
•
8. report monitoring information business 2005
• standard tariffs without any volume or time limit: 10 KB =0,29 Eur
• cheapest limited data tariffs: 30 MB volume = 9,95 Eur
• 98% availability of mobile phones per person in 2007
• usage of mobile data services will increase (monthly 4,10 Eur in
2003 to 10 Eur in 2010)
• significant services: music downloads, mobile gaming, mms
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attempt of conclusions
theory 1: wrong realisation I
• what we think what we need
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attempt of conclusions
theory 1: wrong realisation II
• realization
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attempt of conclusions
theory 1: wrong realisation III
• operating system
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attempt of conclusions
theory 1: wrong realisation IV
• what we really need
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attempt of conclusions
theory 2: application is instable
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attempt of conclusions
theory 3: bad usability
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attempt of conclusions
theory 4: we have don’t met customer needs
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open questions
theories 1 – 4 don’t work !!
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open questions
• do we need a bunch of special mobile applications ?
• have we more to explain?
• do we need more advertisement?
• are our mobile solutions useless?
• should the applications be more attractive?
• is the price of mobile usage to high ?
• reliability or quality of public transport is to good?
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we hope that we will find answers in copenhagen
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