Community
Engagement
Concept Slides
A New Help & Support Framework
Ever Present Yes
• Website with tailored
resources and tools
• Arthritis Resource
Finder
• Physical Activity
Guidelines Initiative
• Track & React and
Walk with Ease Apps
Community
Online
Online
• Health Care
Provider Outreach
• Enhanced I & R,
Knowledge Base
• Vetted Community
Referral
• Walk with Ease
Optimizing Point of Care Entry Points
Goal:
• Reaching people at the point of care, when
health is top of mind
Reality:
• 96% of respondents say they would take action
to improve their health if it were recommended
by their doctor or health care provider.
• Yet… only 3% of people with arthritis* said their
doctor has ever mentioned the AF to them.
* Source:
2011 Harris Interactive Custom Market
Segmentation Study for the Arthritis Foundation
Value Propositions
• Non-commercial, unbiased information
• Disease-specific information
• Better Living Toolkit and JA Power Pack
enables patients to improve health through
self-management
• Rapid 3 tracks -- patient reported outcomes
• Expands treatment options, physical activity
• Reduces clinic staff time researching
community resources and programs
New Web Resources
• Digital
Customization
• Arthritis Resource
Finder
• Physical Activity
Checklist
Digital Customization
Recognition and Segmentation
• Web technology allows us to recognize visitors
and assign personas
• Will begin with 3 simple segments
Segment #1:
Newly Diagnosed
Segment #2:
Pain Relief Seeker
Segment #3:
Live Life to the
Fullest
• Based on search terms and history, we can
provide customized engagement opportunities
Product Sales
Fundraising
Advocacy
8
Help & Support: Arthritis Resource
Finder
Arthritis Resource Finder
Arthritis Resource Finder
• Provides location and site information
about Arthritis Foundation physical activity
classes
• Included location and site information on
additional physical activity programs
appropriate for people with arthritis
Physical Activity Guidelines Initiative
• An individual decision making tool for
selecting appropriate physical activity
opportunities for people with arthritis.
• Guidelines for third party physical
activity resources to enable a robust and
qualified community resource finder.
New Patient Education Resources
• JA Power Pack
• Better Living Toolkit
• Engagement Strategies
JA Power Pack
• Backpack provided to
children and caregivers
with useful, comforting
educational materials
• Distributed nationally
JA Power Pack
• Child Power Pack
• Teen Power Pack (May 2015)
Better Living Toolkit
• Official Welcome Letter
• Disease-Specific
Brochures
• Online Resource Guide
• Track+React
information card
• Arthritis Today
Magazine
• Easy-to-Use Jar
Opener
• Rapid III – Health
Tracker
Rapid 3
• Weekly health tracker template
• Quantitative, patient-centered outcomes
• Encourage patients to request a Better
Living Toolkit and share their health
tracker results
Follow-up
• Arthritis Foundation staff and volunteers
will follow-up with consumers who request
the Power Pack and Better Living Toolkit
• Consumers will be offered local Arthritis
Foundation community resources
including educational and advocacy
opportunities
Evidence-based Physical Activity
• Walk with Ease
– Online leader training
– Group or self-directed option
– Online resources
• Arthritis Foundation Aquatics & Exercise
– National network of classes
– Aquatic Exercise Association trained leaders
Thank you!
• Together we can improve lives for people
living with arthritis!
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- Name