INTERNATIONAL PADEL MEETING
SPLF x ADIDAS – December 2016
SOCCER PARK LE FIVE 2016-2017
Recent merger of SOCCER PARK & LE FIVE
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14 padel pitches in 2015 > 32 padel pitches in 2017 > 10 pitches more every year
6 sports centers in 2015  45 sports centers in 2017
More than ever  SPLF is the Padel leader in France

Padel is becoming a stand-alone activity in our centers
2017
32 Padel
pitches
2015
14 Padel
pitches
PADEL FRENCH MARKET
FRENCH
MARKET
250 PITCHES
100 %
INDEPENDANT
PRIV. PITCHES
168 PITCHES
65 %
PUBLIC
PITCHES / FFT
50 PITCHES
20 %
SOCCER PARK
LE FIVE
32 PITCHES
15 %
6000 padel players in
France
+100% in one year
French Tennis Federation considers the Padel as significant discipline but above all as a tennis complement :
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More urban
More accessible (less technical barrier)
Less elitist
More profitable
 3 padel pitchs fits 1 tennis pitch
 12 padel players versus 2 or 4 tennis players max
FFT promotes padel by :
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settling ephemerals pitches on events (Rolland Garros / Bercy etc.)
settling new pitches in most of the districts
Introducing a single license for tennis and padel players
PARTNERSHIP ADIDAS PADEL x SPLF

Our customers are discovering the padel market
 1st step is the rent
 Next step is to sell effectivly
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SPLF is the pitches padel leader in France
Adidas Padel has to become the padel best-seller in France

Goal : Follow every drop / collection
 More audience
 Audience more educated to padel market
«
«
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Associate Adidas Padel to the padel growth in France
We have to pursue the support
 Marketing supports
 Merchandising advices
 Events and athletes support
»
SPLF PADEL STRATEGY - 2017
Create players in France
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Convert current soccer players to padel (300 players per centre per day) –same DNA
Usage of SPLF Marketing and PRs tools to communicate on Padel
Dedicate local communication budgets to promote padel (e.g. ephemeral pitches) / noisy events
Convert current tennis players / local agreements with tennis clubs
Cross Fertisilation of new sports
Padel has to be worked has a stand-alone sport
Decathlon villages  National real estate agreement (Mulhouse
and more coming)
Kids stages – Padel is sistematicly included in Kids activity in
our centers
Lot of multi-activities centers (Créteil – Chilly – La Rochelle
etc.)
Specific events (cups & events etc.)
Padel customer journey separated from 5-a-side users
Create a « Padel universe » on our centers
Q and A