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Million Dollar Painting
Pooja Sanghvi
Concept/Problem
 I am studying the art market,
because I want to know and
understand what makes an artwork
a master piece. Is monetary value of
an artwork important in
determining its aesthetic value.
 I also want to understand abstract
expressionism and the
misconception of “I can do that”
Audience
 People that have an appreciation for art and
understand abstract expressionism.
 Art Curators.
 Upper Class
Artist of Research
Jackson Pollock
 American Painter born in
1912
 Major figure in the abstract
expressionist movement
 Unique style of drip painting
 Created the third most
expensive painting No.5
1948
No. 5, 1948
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Dimensions - 2.4 m x 1.2 m
First sold to Alfonso A. Ossorio for US$1500 in January 1949
In November 2006, David Martínez purchased Jackson Pollock’s No. 5 from David Geffen for US$140 million
All about Beards
Medium – Acrylic on wood and canvas
What to do next?
Find art curatorsartists- elite group.
Create series of
abstract paintings
(Continuing on the
beard series.
Get a value for the
artwork from the
above for the
paintings.
Interview.
Compare the values
and understand the
pricing of artworks.
What criteria's can
lead to increase in
price and demand of
an artwork.