How to manage the interaction between designers and
their clients on the project level
Part 2: recommendations for thePart
future
1: studying current situation
Designer
Intended outcome
development project
X
Actual outcome
development
project X
Project Leader
How to manage the interaction between designers and
their clients on the project level
Designer =
explorer
Project leader =
Exploiter
=
Preference for radical
innovation projects
=
Preference for
incremental innovation
projects
How to manage the interaction between designers and
their clients on the project level
Projects executed by explorative designers and exploitative project
leaders exceed their goals!
Project aims for highly
innovative outcome,
budget and time schedule
are less important.
=
Project Leader
= exploiter
+
Designer =
explorer
Project should be
delivered on time and on
budget, innovative
character of the outcome
is less important.
=
Project Leader
= exploiter
+
Designer =
explorer
How to manage the interaction between designers and
their clients on the project level
Projects also end successfully when their goals match the key actors’
innovation preference.
Project aims for highly
innovative outcome,
budget and time schedule
are less important.
Project should be
delivered on time and on
budget, innovative
character of the outcome
is less important.
=
Project Leader
= explorer
+
Designer =
explorer
=
Project Leader=
exploiter
+
Designer =
exploiter
How to manage the interaction between designers and
their clients on the project level
Projects executed by explorative project leaders and exploitative
designers meet their goal when there’s good collaboration between the
two.
Project aims for highly
innovative outcome,
budget and time schedule
are less important.
=
Project Leader
= explorer
+
Designer =
exploiter
Project should be
delivered on time and on
budget, innovative
character of the outcome
is less important.
=
Project Leader
= explorer
+
Designer =
exploiter
How to manage the interaction between designers and
their clients on the project level
Projects which are very likely to fail… Unless…
Project should be
delivered on time and on
budget, innovative
character of the outcome
is less important.
=
Project leader =
explorer
+
Designer =
explorer
Project aims for highly
innovative outcome,
budget and time schedule
are less important.
=
Project Leader
= exploiter
+
Designer =
exploiter
How to manage the interaction between designers and
their clients on the project level
Business implications for design agencies
• The design agency outstandingly maps:
– The goals of innovation projects
– Individuals’ attitude towards innovation projects
•
•
•
Thus, the individuals’ which can best complete a project to meet goals can
be selected more effectively.
Designers themselves are more successful at completing projects in relation
to their goals.
The DA gains competitive advantage because it’s excellent at completing
both exploitative and explorative projects.
– Building of an ‘ambidextrous’ reputation.
– Save resources/earn more money.
How to manage the interaction between designers and
their clients on the project level
Predictions of the Design agencies activities for 2015 and later:
• Projects always meet their goals.
• The design agency has excellent and long lasting relationships with their
clients.
• 50% of the design agencies’ projects are explorative.
Thank you for your attention!
Questions?