How I can help you?
I can show you how to start a business with a small
initial investment, that can develop into a
business that can produce millions of rands.
I will also provide you with ongoing business
training and coaching
Warren David Horak
A serial entrepreneur
Co-founder of Classiclean – Bio Classic
washing powder
Founder of the Lion Group and the Lion
Entrepreneur Academy
Business coach, mentor and online
marketing specialist.
Passionate about helping others
succeed in life
Building a bridge between the rich and
the poor
BUSINESS OPPORTUNITY
Great product
– BIOMatic
Unique brand that you can take the Lions
share of your local market
THE BENEFITS OF THE
DETERGENT MARKET
Market size:
Over R7 Billion per annum in South Africa
alone
High foam = ± 75% of market – hand
wash
Low foam = ± 25 % of market –
machine wash
THE BENEFITS OF THE
DETERGENT MARKET
BIOMatic is suitable both the hand wash
and the machine wash market – hot and
cold water.
Therefore the potential market value for
your area is worth millions.
THE BENEFITS OF THE
DETERGENT MARKET
Recession proof
People buy it every month as it is a
consumable
Excellent way of having consistent sales
and profits each month.
THE BUSINESS STRUCTURE
A Distributor buys direct from Lion Consumer
Brands
An Agent buys directly from their Distributor
DISTRIBUTOR
We are looking entrepreneurs who;


want to start a business or add this to
their existing successful product lines.
are hungry for business and are gogetters, prepared to do what it takes in
order to take the Lion’s share of the
market.
We are looking entrepreneurs who;

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want to build a successful brand in their
area and not just sell a me too product.
want a product that sells even when
they are on holiday.
As a Distributor you will get the best prices.
Your discount is ± 45% off retail price as
you buy directly from Lion Consumer
Brands in Johannesburg.
As a Distributor you will be allocated an
exclusive geographical area for one or
more the three market segments.

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General Sales - Distributor
Retail Sales – Distributor
Buy Direct Fund raising - Distributor
We will help you develop your own team
of Agents registered under you; who will
help you take the Lion’s share of your
local market.
As a Distributor you will need to collect
your stock from our offices in
Johannesburg.
GREAT BENEFITS FOR YOU
Product training and sales training
Business training through Lion Entrepreneur
Academy for you and your team.
One on one sessions with me to help
strategise to effectively penetrate your
local market.
AGENT
An agent also wants to earn extra money from
home.
Or
An Agent is a person who prefers to sell directly to
customers and does not want to have their own
sales team reporting to them.
Note: A powerful well trained team of Agents are
the key to your success as a Distributor
AGENT
An Agent will get a discount of 20% off the
retail price.
An agent will register under a Distributor.
They will need to buy a minimum of R300 of
product each month directly from their
Distributor in order to qualify as an Agent.
How much can agents earn?
POTENTIAL INCOME FOR
AGENTS – 5 KG bucket

Retail price per bucket: R210
4 buckets per day = 120 buckets pm
Profit per bucket = R42
You make R252 per day

Total profit per month = R 7 560



POTENTIAL INCOME FOR
AGENTS – 1 KG Foil Pack
Potential monthly income 1 KG
 Retail price per unit: R48.50
 12 x pouches per day = 300 units pm
 Profit per unit = R 9.70
 You make R116.40 per day

Total profit per month = R3 492
POTENTIAL INCOME FOR
AGENTS – 100 gram sachet
Potential monthly income 4 wash sachet - 100
grams
 Price: R7.00
 60 sachets per day = 1200 per month
 Profit per unit = R1.40
 You make R84 per day

Total profit per month = R2 520
POTENTIAL INCOME FOR
AGENTS – TOTAL
Total profit for 5 KG
Total profit for 1 KG
Total profit for sachet
= R7 560
= R3 492
= R2 520
TOTAL PROFIT = R13 572
Per Month
How much can you earn as a
distributor with a team of
agents?
Value of your local market?
Example


Small town of 150 000 people
Average use per month per person = 400
grams per month =0.4 kg pm
Value of your local market?
Market Volume pm = 150 000 x 0.4 kg
= 60 000 kg per month

Value of market = @ R25 p/kg x 60 000
kg/pm
Market Value per month =
R1 500 000 per month
Profit in your local market?


Lions share of the market
Lets say you aim for only 30% of the
market.
R450 000 sales per month
Profit in your local market?
Gross profit before commissions to agents
R202 000 per month
Gross profit after commissions
R112 000 per month
Profit in your local market?
Transport about 2.8 % of sales value
= R12 600 pm
Profit per month
R 99 400 per month
R1 192 800 per annum
POTENTIAL INCOME FOR
DISTRIBUTORS
So how do you get these sales?
You build a team of 40 agents
You attend the online training and coaching
I show you how.
POTENTIAL INCOME FOR
DISTRIBUTORS
If you have only 40 agents:
Each agent sells per month
20 x 5 KG @ R52.30 profit = R 840 x 40
70 x 1 KG @ R11.27 profit = R 789 x 40
500 x 100g @ R2.00 profit = R 1000 x 40
Profit
= R 33 600
= R 31 560
= R 40 000
TOTAL PROFIT = R 105 160
Per Month
THREE TYPES OF DISTRIBUTORS
1. Direct Distributor – General customers
2. BuyDirect Distributor – School fundraising
3. Wildfire Retail Distributor – Retailers
DIRECT DISTRIBUTOR - MARKET
As a Direct Distributor you and your team
of agents will focus on the following
markets:
Friends and family
Homes and local businesses
DIRECT DISTRIBUTOR - MARKET
As a Direct Distributor you and your team of
agents can focus on the following markets:
Heavy users like restaurants, wishy washies, hair salons,
doggie parlous, B&B’s etc
Party system – where you invite guests to a home
presentation
Corporate sales – sell through receptionists in office
parks
BUYDIRECT DISTRIBUTOR AND
CONSULTANT
We train up and mentor an existing Direct
Distributor who has been operating for a
while as a Direct Distributor. You will be
trained as a fundraising Consultant
As a BuyDirect Consultant you will assist
NPO’s, Schools, Churches etc to raise
funds through their members, parents &
students.
BUYDIRECT DISTRIBUTOR AND
CONSULTANT
A BuyDirect Consultant will help each NPO meet
their fund raising target by developing an
effective fund raising plan
You make profit as you supply the NPO with
fantastic products like BIOMatic, that their
parents or members can Buy Directly from the
School or NPO in order to raise funds
You will also be given an exclusive sales area
which covers all the schools in the area
designated.
WILDFIRE RETAIL DISTRIBUTOR
As a Wildfire Retail Distributor you and your
team will focus on retailers
You will be trained to service and market
the retail stores.
WILDFIRE RETAIL DISTRIBUTOR
The product will be delivered for you to the major
chains and you will be paid a 10 % commission
from the sales
You will need to deliver stock to the smaller chains
and independent retail stores.
You will also be given a exclusive sales area as
regards to the retailers that you will service.
The choice is yours
As you progress through our coaching
programme you can now choose to stay as
Direct Distributor or
you can decide to expand your business and
become either a Wildfire Distributor or
a BuyDirect Distributor Consultant or all three.
The Choice Is Yours
If you want all three types of Distributorship
right for your area:
This would be an Area saturation strategy for
serious investors and entrepreneurs.
The choice is yours
What happens if I want all three segments?
You are welcome to apply for all three
Distributor types in your area as long as you
have the capital
These Distributor opportunities are entirely up to
you and depend on area availability.
DISTRIBUTOR INVESTMENT
A distributor needs to invest in a starter pack
of stock, starting from R27 000.
The starter pack includes
BIOMatic stock = R25 000
Marketing material = R2 000
The R25 000 starter pack is for the smallest
area larger areas will be more.
We will give you the total investment cost for
your area once you are successful in your
application and strategic call.
DISTRIBUTOR REQUIREMENTS


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You will need to get a minimum sales per
month for your area according to the targets
agreed.
Ability to build an effective team of sales
agents in your area.
You are prepared to go through all the
training and train others with our sales
system.
Next Steps
To move forward all you need to do is click on
the link below and apply for your area.
If your area is available then we will set up an
appointment so that I can call you and have
20-30 min strategy session with you to see
if you are the right fit for our business
model in your area.
Next Steps
If this strategy call is successful I will send
you all the documents and order forms etc
You are now ready to place your first order
and start training and selling
Click the Next Steps
Start moving forward and Apply
for your area now!