A special program
designed for
By
Mike Hourigan, CSP
© 2013 Hourigan & Associates, Inc.
www.mikehourigan.com

Reengineering or
reorganization
69%

Merger or acquisition
44%

Downsizing or
layoffs
39%

Declining sales or
profits
24%
Gallup
© 2013 Hourigan & Associates, Inc.
www.mikehourigan.com
© 2013 Hourigan & Associates, Inc.
www.mikehourigan.com
0 World
sense of economy
0 Technology/Social
0 Shift
Media
in our social order
©. www.mikehourigan.co2013
Hourigan & Associates, Incm
© 2013 Hourigan & Associates, Inc.
www.mikehourigan.com
Happy
Creative
Motivated
Employees
© 2013 Hourigan & Associates, Inc.
www.mikehourigan.com

Competence

Relationships

Security

Sense of direction

Territory
© 2013 Hourigan & Associates, Inc.
www.mikehourigan.com
© 2013 Hourigan & Associates, Inc.
www.mikehourigan.com
Team
Individual
Mission
© 2013 Hourigan & Associates, Inc.
www.mikehourigan.com
Team
Individual
Mission
© 2013 Hourigan & Associates, Inc.
www.mikehourigan.com
© 2013 Hourigan & Associates, Inc.
www.mikehourigan.com
Silent
Generatio
n
Baby Boomers
Pop. 76 mill.
Age 46-64
Generation x
Pop. 49 mill
Age 30-45
Millennial
Pop. 72.5 mill
Age 18-29
Age. 65+
Brief
Conformist Noisy,
anti- establishment
Savvy, loaners
Confident, liberal,
Entrepreneurial connected
open to change
Social media 6%
profile
30%
50%
75%
Sleep with
phone
20%
50%
68%
83%
Internet use
40%
79%
87%
90%
Texted in
past day
4%
35%
63%
80%
Silent
Generation
Pop.
Age. 65+
Baby Boomers
Pop. 76 mill.
Age 46-64
Generation x
Pop. 49 mill
Age 30-45
Millennial
Pop. 72.5 mill
Age 18-29
Tattoos
6%
15%
32%
38%
Earrings
0
1%
9%
23%
Volunteer
in last yr.
39%
52%
54%
57%
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Plan to keep working till age 69
Much lower net worth than parents
Luxury spending down by 50%
Priority shifting from material things to
experiences
Looking to maintain vitality/afraid to die poor
Smart phones are a priority
Leading users of online dating
© 2013 Hourigan & Associates, Inc.
www.mikehourigan.com
Like tradition
Follow the rules
Work before play
Patient and delay personal rewards
Will sacrifice for the greater good
Still saving for their family
Have pensions
Value products value
© 2013 Hourigan & Associates, Inc.
www.mikehourigan.com
© 2013 Hourigan & Associates, Inc.
www.mikehourigan.com
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Cynical and they research everything
Value honesty and transparency
More women in the workforce – smaller
families
Not big risk takers – play it safe
Supporting 2 generations – parents & kids
Money back guarantee
Adverse to hype and overstatement
Strong mistrust of government & corporate
America
Campaigns that make fun of convention &
tradition
© 2013 Hourigan & Associates, Inc.
www.mikehourigan.com
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Distrust conventional advertising
More likely to follow opinions of their peers
Uncomfortable getting behind a productmore comfortable with character driven
campaign (create lifestyle persona to give
brands a chance to connect)
Slower reaching milestones – buying homes,
getting married, raising children
Spending power 200 bill. a year
© 2013 Hourigan & Associates, Inc.
www.mikehourigan.com
Perception
IS
Reality
© 2013 Hourigan & Associates, Inc.
www.mikehourigan.com
© 2013 Hourigan & Associates, Inc.
www.mikehourigan.com
© 2013 Hourigan & Associates, Inc.
www.mikehourigan.com
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79% have a college or graduate degree
65% Male
35% Female
2 people sign up every second
5.3 million member searches is 2012
© 2013 Hourigan & Associates, Inc.
www.mikehourigan.com
<24
25-34
35-44
45-54
55-64
>65
13%
20%
26%
22%
13%
5%
© 2013 Hourigan & Associates, Inc.
www.mikehourigan.com
United Food Group is a great sponsor!!
© 2013 Hourigan & Associates, Inc.
www.mikehourigan.com
Having a cup at CTW show
© 2013 Hourigan & Associates, Inc.
www.mikehourigan.com

Consulting

Speaking

Coaching

Training
www.mikehourigan.com
704.875.3030
© 2013 Hourigan & Associates, Inc.
www.mikehourigan.com