DESIGN
SOCIETY
Mapping Creativity In The 21st Century
If we are to have prosperous future, we need to invest in
creativity today. We must Design Society.
Design Society offers and innovative and inclusive cultural
platform, comprising Design Society Foundation and a
commercial arm to ensure a sustainable operating model.
Founded by China Merchants Shekou Holdings (CMSK）, it is
open and collaborative, fostering synergies, connecting
China and the world, and empowering the inter-connectivity
between design and society, design and everyday life, and
design and industry.
A Pioneering Collaboration
Global contributors joins CMSK in
establishing a new world-class program and
platform dedicated to design.
Chinese President Xi Jinping, accompanied by Duke of
Cambridge and his wife, attended China-UK Creative
Industry Exhibition in London.
V&A Museum was invited as part of the “Creative
Collaboration Showcase” project.
Shekou
1085 Acres
150k Residence
3000+ Expat Households
¥307,800 GDP/capita
Sea World Culture and Arts Center
CMSK has been contributing to the emergence of an
innovative city and the urban upgrading and development. It
aims to build the smart city, the smart business district, the
smart industrial zone and the smart community, and promote
urban renewal through integration of industry, digital, finance
and urban development here in Shekou.
1 Shekou
Qianhai Free Trading Zone
Shekou Internet Valley
Sea World Urban Complex
Prince Bay Terminal
To boost offshore finance and
international trade.
Internet and E-Commerce Industry
Center, integrating office and incubator.
Mix of entertainment, leisure, dining,
retail, and tourism.
Gateway to connect Shenzhen with
Hong Kong and the world.
Main Contributors
MAKI &
ASSOCIATES
VICTORIA & ALBERT
MUSEUM
BRUCE MAU DESIGN
BAOKU CHINA
&
SHENZHEN GUANFU
MUSEUM
Architecture Design
The first building in China designed by
Maki Fumihiko, the Pritzker Architecture
Prize winner, along with his team Maki
and Associates.
Opening up horizons to the mountain,
the sea and the city.
26,161 m2
73,559 m2
6
4
Building Footprint
Total Floor Space
Storeys
Exhibition Halls
Victoria and Albert Museum (V&A)
A world-class art and design
museum established in 1852
Installation View
Dr Susan Weber Gallery
©V&A Images
V&A Medieval &
Renaissance Galleries
©V&A Images
Europe 1600-1815 Galleries
ZMMA V&A Dec 2015
©V&A Images
Baoku China & Shenzhen Guanfu Museum
Guanfu Museum
The first private museum
in China. It is to rediscover
the traditional art from the
perspective of design.
Baoku Treasury
UL certified treasury vault
on the basement level,
safeguards valuable
objects and preserve
treasured memories.
Design Partner
Award-winning Bruce Mau Design (BMD)
is a multidisciplinary design firm
specializing in brands & environments.
Researcher
for critical thinking and making
Research
Debates
Expanding the definition of
design.
Demonstrating creativities
through design.
Designing with social and
cultural awareness.
Encouraging public
participation of design.
Activator
for design value
Exhibitions
Events
Design as a catalytic force
for individuals and society.
Design as a trigger of
innovation and creativity.
Design as a bridge
connecting locals globally.
Matchmaker
for cross-disciplinary work
Collaboration
Premier access to elite
network of renowned
scholars, designers and
entrepreneurs.
Catalyze cross-disciplinary
collaborations to create
greater value for the society.
Incubator
for creative talents
Education
Dynamic and creative
learning platform for the
future talents.
Cross-connecting network
to contribute to the
development of the city and
communities.
Matchmaking industrial
leaders with creative talents
for groundbreaking creative
collaborations.
Leadership
Development
Cri3cal
Thinking
Crossdisciplinary
Collabora3on
Club
for exclusive experiences
Membership
Membership-only spaces
and exclusive events
Engage with creative design
and innovation industry:
converse with the directors,
senior curators and KOLs.
Sponsorship/Patronage
CorporateMembership
PublicMembership
Platform
for diverse and inspiring program that never ends
Community
Activities
Engage the public through
participatory design that
helps to discover and solve
community and public
problems.
Creates new routes for
creative professionals and
the general publics to take
part in community
development.
Build up a center for public
life that engages
international perspective
and local community needs.
Join Us
Liaise now with Design Society to raise corporate
profile through original marketing initiatives
• 
• 
• 
Amplify brand visibility by supporting philanthropic and
culture causes
Join a pioneering international initiative
Be seen and recognized by general and professional press
through extensive media coverage
/International
/Domestic
Join Us
• 
VIP Lounge, Exclusive Dining
Unique opportunity to host exclusive events
in an architectural master-piece
• 
Theater Seats 330 Audiences
• 
1300m2 Multi-purpose Hall
Unparalleled venue Ideal for a variety of corporate functions: private parties,
network events and beyond in incomparable environmental settings.
Suit varies marketing objectives
Processes magnificent view of Shekou Harbor and Yuen Long with true grandeur.
Join Us
Privileged and priority access, and
participation in creative activities
•  VIP invitation to exclusive events
•  Bespoke corporate marketing events
•  Unlimited free admissions to exhibitions for defined
group of employees and clients
•  Exclusive programs to enhance corporate culture
Join Us
•  Membership-only spaces and
exclusive events
•  Vibrant culture and learning programs
•  Art and design information platform
•  Exchange ideas with top international
talents
•  Brand elevation through original
marketing initiatives
Corporate Sponsorship & Individual Support are essential
sources to fund exhibitions and a variety of public programs
at Design Society, promoting innovation and the work of top
talents in the field.
Each member is a participant, witnessing how design
changes the future today.
Design Society will present its full program in 2017.
Contact Us
Address:SeaWorldCultureandArtsCenter,
CrossingatWanghaiRoadandGongye2ndRoad,
nearNuWaCoastalPark,Shekou,Shenzhen,China
Website:DesignSociety.cn
E-mail:[email protected]
Weibo:DesignSociety
Wechat:DesignSociety
Instagram:Design.Society