User Testing Results
• “It is simplicity that is difficult to make.”
- Bertolt Brecht
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User Testing Results
• “It is simplicity that is difficult to make.”
- Bertolt Brecht
Simplicity = User Centric
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User Testing Results
• Review – Elements of the User Experience
• Five Planes
• Abstract to Concrete
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User Testing Results
Do Not Modify
Original Files.
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User Testing Results
• Revising Designs and Wireframes
• Keep your originals for reference
• Prioritize changes
• Paper revisions cost less to make
• Time to make programming changes?
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User Testing Results
• Our ideas do not match the expectations of the user
• Worst case: we have designed with our habits and
experiences in mind and not those of the user.
• Correct design flaws before committing resources to
the project
• Increase the credibility of the project
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User Testing Results
• Credibility Testing
• Presumed credibility
• Reputed credibility
• Surface credibility
• Earned credibility
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User Testing Results
• Credibility Stats
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Design
Information Design
Information Focus
Usefulness of Information
46%
28%
25%
14%
User Testing Results
• Credibility Stats
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Design
Information Design
Information Focus
Usefulness of Information
46%
28%
25%
14%
Note the disparity between Design and Usefulness.
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User Testing Results
• Getting there is the most important thing
• Lack of intuitive navigation
• Information systems and websites lose credibility when users
cannot accomplish tasks.
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User Testing Results
• Remember the basics
• Spelling
• Broken links
• Small errors hurt a site's credibility more than most other notable
items.
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User Testing Results
• Priority fixes should always include:
• Lack of intuitive navigation
• Spelling
• Broken links
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User Testing Results
• Credibility Testing
• Presumed credibility
• Reputed credibility
• Surface credibility
• Earned credibility
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User Testing Results
• Credibility Testing
• Presumed credibility
• Based on assumptions we hold.
• Reputed credibility
• Surface credibility
• Earned credibility
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User Testing Results
• Credibility Testing
• Presumed credibility
• Based on assumptions we hold.
• Reputed credibility
• Third part recommendation
• Surface credibility
• Earned credibility
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User Testing Results
• Credibility Testing
• Presumed credibility
• Based on assumptions we hold.
• Reputed credibility
• Third part recommendation
• Surface credibility
• Based on initial scan of the site
• Earned credibility
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User Testing Results
• Credibility Testing
• Presumed credibility
• Based on assumptions we hold.
• Reputed credibility
• Third part recommendation
• Surface credibility
• Based on initial scan of the site
• Earned credibility
• Previous experience with the site
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User Testing Results
• Use the “Way Back Machine”
• http://www.archive.org/web/web.php
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User Testing Results
• Rate a site’s credibility.
• Let us compare two sites for:
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Presumed credibility
Reputed credibility
Surface credibility
Earned credibility
User Testing Results
• Rate a site’s credibility.
• Find two similar sites (i.e. newspaper, retailer) and
evaluate on the following:
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Presumed credibility
Reputed credibility
Surface credibility
Earned credibility
User Testing Results
• What are we generally influenced by?
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User Testing Results
• The study of how we are influenced by technology
and how technology persuades behavior is called
Captology.
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