Adidas
Nike
Name of
founder
Adolf Dassler
Phil Knight
Founding date
1949
1938
Type of
products
Sports footwear, bags, shirts,
watches, eyewear
NIKE SHOES, CLOTHING & GEAR
CEO
Herbert Hainer
Mark Parker
American football, Artistic
gymnastics, Baseball, Basketball,
Boxing, Cricket, Cycling, Football,
Golf, Handball, Tennis, Volleyball
etc.
Football, Artistic gymnastics, Baseball,
Basketball, Boxing, , Cycling, Football, Golf,
Handball, Tennis etc.
Divesification
Focuses On Sports, Diversifying
China shoe suppliers
Nike Swooshes into Diversification. Nike's mission
is “to bring inspiration and innovation to every
athlete in the world
Expansion
China, India, Russia, Canada, South
America, Europe
Sponsorship
United States. Most of the factories are located in
Asia, including Indonesia, China, Taiwan,
India,Thailand, Vietnam, Pakistan, Philippines,
and Malaysia.
So we’re hardly surprised that the ongoing rivalry
between Adidas and Nike has made headlines again.
It has just been announced that Nike is market
leader over Adidas for the first time since the 200910 season. Nike supplies shirts for 26 clubs, Adidas
for 18. Adidas, however, provided the highestscoring boots at the World Cup and sponsored the
two teams – Germany and Argentina – that made
the final. Then there were the Adidas-sponsored
London buses, which were everywhere.Still
everyone has to pick a side.
•Vying for the top spot
•Adidas, a World Cup sponsor since 1970, is providing apparel and
cleats to finalists Germany and semi-finalists Argentina. Long the
world's biggest soccer brand in terms of revenue, it is aiming for
record soccer sales this year of 2 billion euros ($2.7 billion).
•But Nike, which is supplying the now-eliminated hosts Brazil
and other semi-finalists Holland, is nipping at Adidas' heels in
terms of market share.
•This year's World Cup saw more athletes wear Nike shoes than
all of the other brands combined and last month Nike said its
soccer-related revenue had shot up 21 percent to 1.7 billion euros
in its last fiscal year that ended in May.
Adidas has profit of €787 million (2013)
Strong demand for NIKE, Inc brands drove Q4 revenue to $6.7
billion, up 7 percent, or 9 percent on a currency neutral basis. Fiscal
2013 revenues from continuing operations were $25.3 billion, up 8
percent, or 11 percent excluding the impact of changes in foreign
currency.