ERA DIGITAL MEDIA ENTERS
INTO INTERACTIVE MEDIA PARTNERSHIP IN TAIWAN WITH
MLB ADVANCED MEDIA, LP
Taipei, April 9, 2008
Major League Baseball fans in Taiwan will once again be able to surf to a definitive MLB-focused website in
the traditional Chinese Language (http://www.major.tv/taiwan) as ERA Digital Media (“ERA”) and MLB
Advanced Media, LP (“MLBAM”) announce a two-year licensing agreement. The MLB-focused website will
prominently feature Taiwanese Major League Baseball players in addition to providing fans with exciting,
professional and complete coverage of Major League Baseball, including up-to-date news, video highlights,
scores, standings, schedules, and statistics.
In addition to the video content previously offered, which included hundreds of daily highlights and MLB.com’s
FastCast, the official licensee website in Taiwan of Major League Baseball will offer a wider variety and a
greater comprehensive selection of highlights and clips. The site will also feature a new application,
Gameday, which allows fans to follow Major League Baseball games live on their computers through an
interactive medium while providing more in-depth access to information on their favorite teams and players.
“This agreement with ERA Digital Media allows us to further the important evolution of dynamic content
offerings in the traditional Chinese language to the emerging legions of passionate baseball fans in Taiwan,”
said Alex Pigeon, Vice President of International, MLB.com.
Milton Chiu, Director of International Business Development for ERA Digital Media says, “We have created
an amazing new platform for all of Major League Baseball’s fans in Taiwan. We are working with some of the
most established and trusted sources in sports journalism on this service to provide fans with the best
analysis of the games and to build on the growing interest in Major League Baseball.”
About ERA Digital Media
ERA Digital Media Inc, founded in 2001, is the operator of the Imtv portal (www.im.tv). Currently listed in
Taiwan Web 100 Sites as the top entertainment site in Taiwan, the online media platform offers a wide variety
of services to its 2 million members. Services provided include an online video blogging service, video news
service, an online shopping platform, and a gaming portal, along with 26 live streaming video channels from
all over the world.
About MLB Advanced Media LP
Established in June 2000 following a unanimous vote by the 30 Major League Baseball club owners to
centralize all of Baseball's Internet operations, MLB Advanced Media LP (MLBAM) is the interactive media
and Internet company of Major League Baseball. MLBAM manages the official league site, www.mlb.com,
and each of the 30 individual Club sites to create the most comprehensive Major League Baseball resource
on the Internet. MLB.com offers fans the most complete baseball information on the Web, including
up-to-date statistics, game summaries, extensive historical information, and exclusive features about Major
League Baseball events and programs, including online ticket sales, baseball merchandise, authenticated
memorabilia and collectibles, fantasy games, live and archived radio broadcasts of every game, live and
archived video webcasts of entire games, pitch-by-pitch enactment of games, and hosted post-game video
highlight shows. MLB.com offers more live events on the Internet than any other website in the world.
ERA Digital Media Co., Ltd. 5F, No. 23, Ba-De Rd., Sec. 1, Taipei, Taiwan 100