Citrix Solution Advisor Program | Requirements Guide Citrix Solution Advisor Program Succeed with Citrix solutions that enable mobile workstyles. citrix.com Citrix Solution Advisor Program | Requirements Guide Become a Citrix® Solution Advisor and join a winning team of global partners who are rapidly growing their businesses – and their reputation for innovation – in the dynamic and lucrative mobile workstyles market. As a Solution Advisor, you’ll work sideby-side with customers to plan, design, implement and maintain Citrix solutions that span mobility, desktop virtualization, cloud networking, cloud platforms, collaboration and data sharing. You can take advantage of a wide range of marketing, sales and technology tools to build your technical and sales expertise, win a larger share of the market and surpass the competition. Establish a partnership with Citrix today! It’s the best way to help your customers gain the simplicity and flexibility of cloud services while you capitalize on its tremendous profit potential. Advantages for your organization Becoming a Solution Advisor is a smart business move that can bring you major benefits, from highly satisfied customers to competitive leadership. By forging a strong and lasting relationship with Citrix, you can: Win new customers 3 Solve customers’ IT and business challenges with innovative mobile workstyle solutions q 3 Showcase the power of Citrix technology with on-demand demos q 3 Generate excitement with the newest products and services q 3 Receive qualified leads and leverage networking opportunities at Citrix events q Grow your business 3 Expand your portfolio with Citrix value-added services and products q 3 Promote your organization with marketing tools, materials and co-op funds q 3 Enhance your profits with program incentives and rewards q Stand out from the competition 3 Be first to market with latest Citrix solutions q 3 Polish your professional reputation with Citrix certifications and training q and cloud services citrix.com 2 Citrix Solution Advisor Program | Requirements Guide 3 Program Levels The Citrix Solution Advisor program has the following membership levels: • Silver Solution Advisor – The entry level into the program for partners who want to sell any solutions from Citrix. • Gold Solution Advisor – This is for partners who demonstrate a high-level of expertise and commitment to one or more of Citrix technologies as a core part of their business. • Platinum Solution Advisor – Partners who demonstrate the highest level of expertise and commitment to the entire Citrix portfolio of products as a core part of their business, have a well-established Citrix practice, and work closely with Citrix on sales, implementation and consulting engagements. Advancement to the next program membership level is determined by meeting the requirements of that level. Citrix reserves the right to downgrade a partner’s membership level or terminate program membership at anytime, if program requirements are not met. Membership Requirements Americas Platinum 1 Gold 2 Forecasting & Business Planning • Forecasts of sales and services • Forecasts of sales and services • Annual business plan required with Citrix Account Manager • Annual business plan required with Citrix Account Manager • Not Applicable • No fees • No fees • No fees United States • $3.5M+ USD • $850k+ USD Brazil, Canada • $1.75M+ USD • $440k+ USD Columbia, Mexico • $1.2M+ USD • $330k+ USD All other countries in Americas • $700k+ USD • $175k+ USD Fees Silver Annual Product Sales Goals citrix.com • $0 USD Citrix Solution Advisor Program | Requirements Guide 4 (Continued) Americas Platinum 1 Gold 2 Silver United States • 8 CCSPs and 8 CCEE or CCIA or CCA NS • 4 CCSPs and 3 CCEE or CCIA or CCA Brazil, Canada • 6 CCSPs and 6 CCEE or CCIA or CCA NS • 4 CCSPs and 3 CCEE or CCIA or CCA Columbia, Mexico • 5 CCSPs and 5 CCEE or CCIA or CCA NS • 4 CCSPs and 3 CCEE or CCIA or CCA All other countries in Americas • 3 CCSPs and 3 CCEE or CCIA or CCA NS • 3 CCSPs and 2 CCEE or CCIA or CCA Europe, Middle East, and Africa Platinum 1 Gold 2 Forecasting & Business Planning • Forecasts of sales and services • Forecasts of sales and services • Annual business plan required with Citrix Account Manager • Annual business plan required with Citrix Account Manager • Not Applicable • $5,000 USD • $3,500 USD • $2,000 USD • Mandatory purchase of Technical Support agreement annually • Mandatory purchase of Technical Support agreement annually • Optional purchase of Technical Support agreement annually Certifications Fees citrix.com • Not Applicable Silver Citrix Solution Advisor Program | Requirements Guide 5 (Continued) Europe, Middle East, and Africa Platinum 1 Gold 2 • $3.5M+ USD • $575k+ USD • $1.75M+ USD • $440k+ USD Austria, Belgium, Denmark, Italy, Norway, Saudi Arabia, Spain, Sweden, Switzerland, United Arab Emirates, Ukraine, Belarus and Kazakhstan • $1.2M+ USD • $300k+ USD All other countries in Europe, Middle East, and Africa • $700k+ USD • $175k+ USD • 8 CCSPs and 8 CCEE or CCIA or CCA NS • 4 CCSPs and 3 CCEE or CCIA or CCA France, Netherlands • 6 CCSPs and 6 CCEE or CCIA or CCA NS • 4 CCSPs and 3 CCEE or CCIA or CCA Austria, Belgium, Denmark, Italy, Norway, Saudi Arabia, Spain, Sweden, Switzerland, United Arab Emirates, Ukraine, Belarus and Kazakhstan • 5 CCSPs and 5 CCEE or CCIA or CCA NS • 4 CCSPs and 3 CCEE or CCIA or CCA All other countries in Europe, Middle East, and Africa • 3 CCSPs and 3 CCEE or CCIA or CCA NS • 3 CCSPs and 2 CCEE or CCIA or CCA Silver Annual Product Sales Goals United Kingdom, Germany, Russia France, Netherlands • $0 USD Certifications United Kingdom, Germany, Russia citrix.com • Certified to sell at least one (1) product Citrix Solution Advisor Program | Requirements Guide 6 Asia, Australia, and New Zealand Platinum 1 Gold 2 Forecasting & Business Planning • Forecasts of sales and services • Forecasts of sales and services • Annual business plan required with Citrix Account Manager • Annual business plan required with Citrix Account Manager • Not Applicable • $1,296 AUD • $1,296 AUD • $648 AUD • $996 USD • $996 USD • $498 USD • Mandatory purchase of Technical Support agreement annually • Mandatory purchase of Technical Support agreement annually • Mandatory purchase of Technical Support agreement annually Australia • $1.2M+ USD • $300k+ USD • $50k+ USD All other countries in Asia, Australia, and New Zealand • $700k+ USD • $175k+ USD • $25k+ USD • 4 CCSPs and 4 CCEE or CCIA or CCA NS • 3 CCSPs and 2 CCEE or CCIA or CCA • 3 CCSPs and 3 CCEE or CCIA or CCA NS • 3 CCSPs and 2 CCEE or CCIA or CCA Silver Fees Australia All other countries in Asia, Australia, and New Zealand Annual Product Sales Goals Certifications Australia All other countries in Asia, Australia, and New Zealand • Certified to sell at least one (1) product 1 ertification count for the CCEE/CCIA is based on unique individuals and latest certification version. A CCEE C (or CCIA), and a CCA for NetScaler (latest versions), held by the same individual satisfies two of the required certification counts. 2 Certification count is based on unique individuals and latest available certification version. Abbreviations: CCA: Citrix Certified Administrator CCEE: Citrix Certified Enterprise Engineer CCIA: Citrix Certified Integration Architect CCSP: Citrix Certified Sales Professional citrix.com Citrix Solution Advisor Program | Requirements Guide Corporate Headquarters Fort Lauderdale, FL, USA India Development Center Bangalore, India Latin America Headquarters Coral Gables, FL, USA Silicon Valley Headquarters Santa Clara, CA, USA Online Division Headquarters Santa Barbara, CA, USA UK Development Center Chalfont, United Kingdom EMEA Headquarters Schaffhausen, Switzerland Pacific Headquarters Hong Kong, China About Citrix Citrix (NASDAQ:CTXS) is the cloud computing company that enables mobile workstyles — empowering people to work and collaborate from anywhere, accessing apps and data on any of the latest devices, as easily as they would in their own office — simply and securely. Citrix cloud computing solutions help IT and service providers build both private and public clouds — leveraging virtualization and networking technologies to deliver high-performance, elastic and cost-effective services for mobile workstyles. With market leading solutions for mobility, desktop virtualization, cloud networking, cloud platforms, collaboration, and data sharing, Citrix helps organizations of all sizes achieve the kind of speed and agility necessary to succeed in an increasingly mobile and dynamic world. Citrix products are in use at more than 260,000 organizations and by over 100 million users globally. Annual revenue in 2012 was $2.59 billion. Learn more at www.citrix.com. ©2013 Citrix Systems, Inc. All rights reserved. Citrix® is a trademark of Citrix Systems, Inc. and/or one or more of its subsidiaries, and may be registered in the United States Patent and Trademark Office and in other countries. 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