ALM
Customer 360
Before MarkLogic
After MarkLogic
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Integrated 60+ Heterogeneous Data Sources
Integrated 60+ various data sources, including transactional data (Oracle, Cvent,
N24, and other relational system), behavioral data (Marketo, Sailthru, Vertical
Response), ALM website properties (ALM Rival Edge, ALM Legal Intelligence,
LawJobs.com, Smart Litigator), and external data sources (LinkedIn, FatWire)
Disparate, disconnected data sources
No unified view
Changing customer needs
Inability to get real-time, “fresh” data
Inability to maintain data standards
No business rules around the data
Built Real-time 360 Views of the Customer
Universal customer profiles for lawyers that are registered with ALM, including
work profile and behavioral information (e.g., what was the lawyer researching,
what did he try to access, what devices was he using, etc.)
Deeper Customer Engagement
600% more effective email marketing campaign by delivering targeted content
Sales Team Enablement
Provided deeper insights to the ALM sales team to drive additional revenue
SLIDE: 2
© COPYRIGHT 2015 MARKLOGIC CORPORATION. ALL RIGHTS RESERVED.
Before MarkLogic
Offline Readers
Social Media
Subscriptions
Partner Sites
Traditional Traffic
CRM
Mobile Traffic
SLIDE: 3
© COPYRIGHT 2015 MARKLOGIC CORPORATION. ALL RIGHTS RESERVED.
Registration:
Profile
Email: [email protected]
Name: Bob Sims
Firm: Latham & Watkins, LLP
Status: Lite Registrant
Traffic:
3 PVs
1 PVs
1 PVs
2 PVs
3 PVs
1202617890254
1202618879198
1202619124339
Article IDs blocked access:
Previous: McCutchen, Dolyle, Brown & Enersen Law Practice
Previous: US Department of State International Affairs
Previous: US Department of Just Justice Law Practice
Previous: O’Melveny & Myers LLP
Education:
•
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JD – Columbia University School of Law 1981 - 1984
BA – Harvard University 1977 – 1981
Practice Areas:
White Collar Criminal Defense, Litigation, Anti-corruption, Commercial Litigation,
Enforcement
Access Platform:
Latham to Continue in Antitrust Case
Apple iPad
Other
Source: NLJ | Editor: rbinder
Practice Areas: Antitrust, Civil Procedure, Motion Practice, Legal Profession
Subject: Law Firm Client Relationships, Professional Ethics & Attorney Discipline
Industry: Transportation/Aviation
Access Locations:
Chicago
Redwood City
Los Angeles
eNewsletter Alerts Clicked:
CA News Alert
SLIDE: 4
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•
•
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1202619931015
1202619663543
User Content
Behavioral Data
Article IDs full access:
Name: Latham & Watkins, LLP
Firm ID: 120
Employees: 2,032
Employment:
Current: Partner @ Latham & Watkins, LLP – SF Bay Area
Social Profile
9/4
9/6
9/13
9/19
9/21
360
View
Firm:
‘Upskirt’ Corporate Counsel Gets Six-Month Suspension
SEC Taps New Chief for S.F. Office
‘Computergate’ Sentence for Ex-Rep Stands, Judges Rule
Suit Against Chinese Bank Can Proceed, Panel Finds
© COPYRIGHT 2015 MARKLOGIC CORPORATION. ALL RIGHTS RESERVED.
After MarkLogic
Transactional
Converge Master Data Management
ALM
Customers
60+ Data Sources
Predictive
Analytics
Website
Recommendations
Behavioral
360 View
Website
Personalization
Marketing
Campaigns
ALM Properties & Info Solutions
Load As-is,
Process
De-duplication,
Mapping Linking
Insights and
Reports
Permissions
Descriptive
SLIDE: 5
Source
Prioritization
and Scoring
Provenance
and Point-intime Scoring
Syndication
© COPYRIGHT 2015 MARKLOGIC CORPORATION. ALL RIGHTS RESERVED.
Delivering ROI with MarkLogic
Email Marketing Campaign
600%
more effective
Sent
Leads
Open Rate
Click Through Rate
(CTR)
Email Sends Per
Click
Old Approach
21,697
52
15.3%
0.24%
417
With MarkLogic
3,733
56
23.5%
1.55%
67
SLIDE: 6
© COPYRIGHT 2015 MARKLOGIC CORPORATION. ALL RIGHTS RESERVED.