JKL CONSULTANTS
A Reputable Real Estate Consultancy Firm
ALTON BOO
YOUR Answer to ALL Your Real
Estate Needs
Objectives of This Visit
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Maximize Your Sales Return
Develop a Hassle Free
Relocation Plan
YOU CAN START PACKING
ONCE YOU LISTED YOUR PROPERTY WITH US
Our Vision
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To be the Ultimate Choice for all Real
Estate Customers & Realtors by Delivering
Beyond Expectation
 Quality Services
 Outstanding Results to all involved
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Our Mission
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To Provide One-Stop Real Estate
Service to our clients through
Professional, Committed and
Excellent services.
Integrity, sincerity & responsibility
are our Core Values. Clients engage JKL
agents because of these Core Values.
Every JKL agent is specially selected
based on these virtues.
Why JKL?
JKL was established since 1995.
JKL is specially selected by HDB to be under the HDB
Listed Housing Agency Scheme.
JKL’s is nominated by IRAS to chair the Disciplinary
Board of 4th Institute of Estate Agents.
Unlike other companies, JKL has invested heavily on
technology by subscribing to various agents net-working
system giving our client’s property the maximum exposure.
This is why when clients appoint Alton Boo, it is as good as
appointing all agents in Singapore to work on the property.
JKL clients save on GST
JKL keeps good rapport with other agencies.
JKL Panel of Lawyers
This panel of lawyers is specially selected according to their track records, excellent
services & high level of integrity. Free consultation is available for our clients and
agents.
Law Firm
K K Yap &
Partners
Sim Mong
Teck &
Partners
Tan Lim &
Wong
Address
490 Lor 6 Toa Payoh #03-10 HDB Hub
Singapore 310490
Beach Road Office
7500A Beach Road #09-301/302, The
Plaza, Singapore 199591
Toa Payoh Office
490 Lor 6 Toa Payoh #03-18 HDB Hub,
Singapore 310490
5 Shenton Way #02-12 UIC Building, Singapore
068808
Tel.
No.
Fax
No.
63373383
63342270
62932533
62937757
64787878
63566962
62204633
62263326
Benefits from JKL
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Excellent Network
Aggressive & Productive Marketing
Strategies
Comprehensive Services
Special Privileges
JKL Training Academy
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JKL together with Institute of Estate Agents
provide intensive training courses for our
agents to ensure that they give you the Best
Quality Services in the Most Efficient
way.
JKL Agents go through a comprehensive Training
Programme and constantly upgrade to achieve a high
standard of services for our clients.
New agents are guided very closely by the Team
Managers to ensure progress. The tough training that
they went through put them ahead of other agents in
terms of knowledge and skill.
HDB Orientation
We are very selective with our agents. All our agents
are hand-picked based on professionalism and
personality. Agents under us must be righteous,
honest, dedicated, loyal, responsible, mature, and
have the fire in the belly for success. These
important elements blend in with our corporate
culture, thus providing the best to all our clients.
The Complexities Involved in
Selling
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Valid binding agreement/contract
Buyer’s eligibility
Buyer’s financial evaluation
Comparative market analysis
Price negotiation
Follow-up on offer and consideration
Advertisement strategy
Handling repetitive enquiry
Relocation plan
Commitment to Service
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Telemarketing
Agency Management System
SMS
Tag Team Show House
Graphic Designer Flyers
Business Alliances
Marketing And Progress Plan
Classified Advertisements
Global Property Network Websites
Professional Services
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Current Market Analysis
Detailed Feedback
Weekly Reports
Close Follow-up with Prospects
Pre-qualify Prospects’ financial ability, etc
Professional Support Staff working for you
Specialist in Residential Properties
All Rounder Negotiation
Knowledgeable & Informative
Aggressive Marketing
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Innovative Marketing Tools
Well Designed Flyers to Stand-Out
and Reach-Out
 Prominent Press Ads
 Other Sales Promotion Materials
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Handouts to Prospects
There are two main elements
affecting the sale of your
property
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Price
Exposure
A Successful Sale needs a
Comprehensive Marketing Plan
and Exposure
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Classified Ads are placed 2 to 3
times a week
In-house designer flyers to provide
fabulous visual impact
A Successful Sale needs a
Comprehensive Marketing Plan
and Exposure
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Telemarketing
Professional Telemarketing Sales Force
 Monday to Sunday 7pm to 9pm
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Professional Tag Team Show House
Networking
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Wide Networking
Co-broke with over 4,000 agencies
island wide (SMS)
 Listing on Internet & Other Databases
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A Successful Sale Needs a
Comprehensive Marketing Plan
and Exposure
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Database to Match Buyers’ Needs
Alton Boo’s
Value Added Method
Full-time Agent
Selectively Chosen
4 Liner Ads/ Semi
display/ Logo Ads
2 to 4 times a Week
in all papers
Presentation – sell a Good in Negotiation
life style
Full colour flyers &
mailers/ Dr to Dr
invitation
Quality & focus on
Selling
Price fully under
control
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Smooth Telephone
Skills
Posting on the internet
Properly trained to identify Buyers’ needs &
overcome objections
XX Method – No Value Add
Part time Agent
3 Liner
Advertisement
Once a Week
ZB or ST
Poor
Presentation
Insufficient
Experience &
Knowledge
Lousy Promotion
material
No Focus,
Counter Rack
Selling
Poor Telephone
Technique
No Price Control
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Not enough exposure
Poor Salesman-ship
Alton Boo’s
Value Added Method
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Property Valuation = $320,000
Asking Price = $380,000
Outcome :
Offer = $355,000 to $368,000
 Marketing Period = Less than 1 month
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XX Method – No Value Add
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Property Valuation = $320,000
Asking Price = $380,000
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Outcome:
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Unsatisfactory Offer = $300,000
 Take Longer Time = 3 to 6 Months
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Price Your Home For Success
Factors Affecting Market Price
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Condition of Property
Amenities
Supply vs. Demand
Economic Climate
Interest Rates
Government Policies
Pricing Analysis
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Risk of over pricing
Listing Price
Above Realistic
Market Value
At Realistic
Market
Value
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Days on Market
Take Longer Time to Sell
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The higher the price is above realistic
market value, the longer the time it will take
to sell
Pricing Analysis
Price your home for success
Price?
Buyer Showings
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Time on Market (Weeks)
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It is very important to PRICE RIGHT at
the very beginning of marketing your
property to attract the right group of
buyers!
Pricing Analysis
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Pool of Prospective Buyers for your Property
Listing Price
Above Realistic
Market Value
At Realistic
Market Value
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The higher the price above realistic market value,
the fewer the buyers are willing to consider your
property
Pricing Analysis
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Effects of a delay in pricing it right
P
R
I
C
E
TIME
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Pin Ball Phenomenon
Progression and Regression Principle
Why Pay 2% Commission
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It’s always possible to hire any Real Estate Agent who
will take on the job to market your property at a
lower commission. It is also possible to hire an agent
who turns out to be incompetent or unable to sell
your property at the best possible price.
The law of business is well understood, “What you
pay is what you get”. It may seem unwise to pay too
much, but it is worse to pay too little. When you pay
too much, you lose a little money – that is all. When
you pay too little, you sometimes lose everything,
because the person you hire may be incapable of
achieving the result you so much desire.
Never compromise on getting quality service. Quality
service comes with a price. But never forget, it’s a
good big step closer to achieving the sale of your
house at the desire price.
Exclusive Advantage
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Better Control over Price
100% Commitment
Professionalism
Security
Open Listing
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Owner Expecting = $280,000
Agent 1
$300,000
Agent 2
$285,000
Agent 3
$280,000
Agent 4
$270,000
Agent 5
$265,000
Agent 6
$260,000
Finally Sold @ $262,222
Open Listing
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Viewing Time
Agent 1 - 11 am
Buyer - Mr Ong
Agent 2 – 12pm
Buyer - Mr Tan
Agent 3 – 1pm
Buyer - Mrs Lim
Agent 4 – 3pm
Buyer – Mr Peh
Agent 5 – 7pm
Buyer – Ms Tan
Agent 6 – 8pm
Buyer – Ms Woo
Duplicate appointment highly possible
Story of A Can of Coke
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In Different Markets
In
 In
 In
 In
 In
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Mini Mart = $0.55
Provision shop = $0.80
Coffee shop = $1.20
Zoo or Sentosa = $3.00
Pub or Night Spots = $8.00++
Our Commitment to you (Seller)
1) We provide CMA on your property to help you to determine
the market selling price.
2) Negotiate the best price and best closing terms at your
interest.
3) You save the trouble and time dealing with different agents,
answering phone calls and attending to many different
people.
4) We help you to qualify the potential
buyers before bringing them to see the
house so as to give our client maximum
comfort and privacy while selling the
house.
Our Commitment to you (Seller)
5) We help you to deal with difficult buyers.
6) We protect you from unscrupulous agents.
7) We prevent other agents from taking your house as show
flat in order to convince their buyers that other flats are
better buy.
8) We shall advertise your property in media such as Straits
Times, Today, Chinese & Malay News Paper, SMS
broadcast, Internet, Agent’s networking system, prepare
leaflets etc. and keep you updated on the response &
results.
Our Commitment to you (Seller)
9) We provide tips on how to dress up your house
for sale so as to achieve the best result.
10) With us, you will have more time with your
family.
11) With us you will have a peace of mind. You do
not need to open your doors to strangers.
12) Just leave the job to us and we shall give you our
commitment.
Our Commitment to you (Buyer)
1) We shall do a financial plan and guide you on your
affordability with your present CPF and Cash status.
2) With the accurate financial plan, we shall guide you on
the type of house that suits your budget.
3) You shall arrange for you to see houses that fit your
criteria.
4) You save the trouble and time calling many different
agents and dealing with too many different people.
Our Commitment to you (Buyer)
5) We help you to make the whole process easy and
smooth.
6) We shall negotiate the best price and best closing terms
at your interest.
7) We help you to deal with difficult sellers.
8) We protect you from unscrupulous agents.
9) We prevent other agents from trying to force you into a
buy that is not suitable for you.
10) With us you will have a peace of mind.
11) Just leave the job to us and we shall give you our
commitment.
Our Commitment to you (Buyer)
12) With us you will have a peace of mind.
13) Just leave the job to us and we shall give you our
commitment.
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Call me for a real life presentation.
I can answer all your questions.
Email: [email protected]
Web: www.jkl.com.sg/Alton