InnovaTek Press Release: (See Appendix A)
InnovaTek’s press release, “InnovaTek is an Industry Partner in FAA New $40
Million Center of Excellence at WSU”, contains an eye-catching headline. However, the
press release does not include any contact information, which decreases the company’s
opportunity to connect with interested individuals. The article was published in
September 2013 and the companies most recent press release. InnovaTek would benefit
from releasing more press releases. The press release uses important quotes, which gives
the piece a human element. However, the quotes are unnecessarily lengthy. The author
should describe part of the quotes in his or her own words to reduce the article to an
appropriate length (400 words). The content of the article is newsworthy and gives
credibility to InnovaTek’s environmentally friendly image. The company is only
mentioned once throughout the release, InnovaTek would benefit from giving more
information about the company. The lead in the press release is a bit lengthy, but
effectively summarizes the information in the release. Unlike the company’s competitors,
InnovaTek’s press release was also easy to find and provided links for more information.
RexWall’s Press Release: (See Appendix B)
RexWall does not produce press releases. The “news” section on the company’s
website contains short 1-5 sentence updates about the company. The information in the
updates enhances the company’s credibility; however, RexWall would benefit from
producing full-length press releases like their competitors. The company only gives these
short updates 2-3 times per year; therefore, RexWall is missing out on opportunities to
promote their products.
World Housing Solution Press Release Justification: (See Appendix C)
Due to an influx of new entrants into the sustainable development industry, it has
become challenging for a company to differentiate themselves among the competition.
WHS’s adjustable leg-leveling system gives the company a leg up in the competition.
World Housing Solution is the only company among the competition that is able to build
on any terrain, which adds to their user-centered design and is a necessity for emergency
housing. Currently, WHS has not released any information about their unique feature;
therefore, in order to spread the word and help WHS stand out among the competition, I
chose to the adjustable leg leveling system as a topic for the press release.
Appendix A:
InnovaTek is an Industry Partner in FAA New $40
Million Center of Excellence at WSU
9.13.2013
WASHINGTON, DC – U.S. Transportation Secretary Anthony Foxx today
announced that the Federal Aviation Administration (FAA) has selected a
team of universities to lead a new Air Transportation Center of Excellence
(COE) for alternate jet fuels and the environment. Led by Washington State
University and the Massachusetts Institute of Technology, the COE will
explore ways to meet the environmental and energy goals that are part of
the Next Generation Air Transportation System (NextGen).
“This innovative partnership supports President Obama’s national plan to
address climate change,” said Secretary Foxx. “The Center of Excellence will
tap talented universities to help us take environmentally friendly, alternative
jet fuel technology to the next level. Airlines and their customers will both
benefit from their work developing cleaner fuel that supports the
environment and continued aviation growth.”
Core team partners include Boston University, Oregon State University,
Purdue University, the University of Dayton, the University of Illinois at
Urbana-Champaign, the University of Pennsylvania, the University of
Washington, Missouri University of Science and Technology, Georgia Institute
of Technology, Pennsylvania State University, Stanford University, the
University of Hawaii, the University of North Carolina at Chapel Hill and the
University of Tennessee.
Research and development efforts by the team will focus on NextGen
environmental goals for noise, air quality, climate change and energy. Areas
of study will include new aircraft technologies and sustainable alternative
aviation jet fuels.
The FAA’s COE program is a cost-sharing research partnership between
academia, industry and the federal government. The FAA anticipates
providing this COE with $4 million a year for each of the 10 years of the
program.
The selected university members all have nationally recognized collegiate
environmental and aviation-related education programs. Research projects
will be performed through a partnership of senior scientists from these
universities. The COE universities also will engage both graduate-level and
undergraduate students in their research activities.
“The FAA continues its goal to improve National Airspace System energy
efficiency by at least two percent per year, and to develop and deploy
alternative jet fuels for commercial aviation, with a target of one billion
gallons of alternate jet fuel in use by 2018,” said FAA Administrator Michael
Huerta. “This Center of Excellence is a valuable tool to provide the critical
data we need to reach these goals.”
The COE industry and other organizational partners include: Aerodyne
Research, Airbus/EADS, Alaska Airlines, Boeing, Cathay Pacific Airways,
Clean Energy Trust, CSSI, Delta Air Lines, General Electric Aircraft Engines,
Gevo, Gulfstream, Harris Miller Miller & Hanson, Honeywell UOP, InnovaTek,
KiOr, LanzaTech, Metron Aviation, NREL – National Bioenergy Center, PNNL,
Rolls Royce, SAFRAN, U.S. DoD – AFRL (Wright Patterson Air Force Base),
UTRC (Pratt and Whitney), Weyerhaeuser, Wyle Laboratories and ZeaChem.
Congress authorized Air Transportation Centers of Excellence under the
Federal Aviation Administration Research, Engineering and Development
Authorization Act of 1990. This legislation enables the FAA to work with
universities and industry partners to conduct research in airspace and airport
planning and design, environment and aviation safety, as well as to engage
in other activities to assure a safe and efficient air transportation system.
The FAA has established Centers of Excellence with more than 75 universities
conducting research and education in nine other topic areas focusing on:
commercial space transportation, airliner cabin environment and intermodal
research, aircraft noise and aviation emissions mitigation, advanced
materials, general aviation, airworthiness assurance, operations research,
airport pavement and airport technology, and computational modeling of
aircraft structures.
The results of the research conducted through these Centers has resulted in
enhancements to policy, guidance and overall safety improvements in many
areas, including: remote airport lighting, updated training methodologies for
aviation safety inspectors, advancements in Automatic Dependent
Surveillance/Broadcast (ADS-B), helipad lighting enhancements for
emergency medical services, a national general aviation flight information
database, a national wildlife database, reduction of approach fuel burn by 1020 percent, and many other innovations.
For more information about the FAA Centers of Excellence program, visit the
COE web page at http://www.faa.gov/go/coe .
Appendix B:
News
26.02.2014 Hamburg / Germany: The floating home PRORETA series 7
& 12 production starts in April 2014. PRORETA 7 product launch June
2014 in Hamburg and Berlin.
23.11.2013 Hamburg / Germany: The R&D dept. of DC and a German
chemical company investigate to design a new RexWall panel
generation with an agriculture waste board, paper core and DC`s
international patent pending beam structure.
22.08.2013 Berlin / Germany: DC deliverd the next generation of 3
living cubes 3 x 3m for a low cost budget hotel concept provider.
13.05.2013 Lauenburg / Germany: Deutsche Composite starts a serial
houseboat concept typ PRORETA
05.12.2012 Berlin / Germany: The first protoype composite residential
cube has been build and is avaliable for public visit 2013.
20.08.2012 Kuala Lumpur / Malaysia: For an presentation of a
goverment, the Deutsche Composite shows how to establish a panel
press line application, produce and build in a very short time.
17.04.2012 Bogota / Columbia: Deutsche Composite received order for
a disaster proof (earthquake) model house.
27.01.2012 Lüneburg / Germany: One of Europe`s largest companies
specialising in production and marketing of privat label deep-frozen
fish orderd by Deutsche Composite an large RexWall cool cell to divide
the cold and warm production line.
Appendix C:
Ron Ben-Zeev
World Housing Solution CEO
(407) 221-7000
[email protected]
WORLD HOUSING SOLUTION’S MAJOR DEVELOPMENT IN THE
SUSTAINABLE HOUSING INDUSTRY
EDGEWATER, FLORIDA—The current growing interest in the sustainable
development industry resulted in an influx of new companies developing sustainable
products. In an increasingly competitive market a privately held U.S. company, World
Housing Solution, differentiates their product from their competitors through a unique
product feature.
The influx of new entrants and the similarity of sustainable products intensifies
competition in the sustainable development market. In order for a company to succeed, it
is necessary to produce products that differentiate the company from the competition.
WHS’s adjustable leg leveling system enables structures to be built on any type of
terrain. The ability to build on any terrain is critical in developing housing, especially in
disaster and war zones.
More then half of the global population is aware of the “carbon footprint”. 34% of
people are more likely to buy environmentally responsible products. As awareness of the
detrimental consequences of global warming increases, more people will begin
demanding low carbon products. Furthermore, businesses are discovering that
environmentally friendly options minimize the company’s overall cost.
Most companies in this market including WHS use environmentally friendly composite
panels to construct buildings. Another similarity between these companies is the
product’s features. All companies claim to build structures that are long lasting, durable,
water proof, hurricane and earthquake safe, bug proof, and quick and easy to assemble.
The products also all have the option to be fire and bullet proof. However, WHS is the
only company among the competition that is able to build structures on any type of
terrain.
For more information about World Housing Solution visit their website at
http://worldhousingsolution.com
For more information about 2013 Sustainability Trends visit:
http://www.growstone.com/2012/12/20-sustainability-trends-for-2013/