Chapter 27 Public Goods A public good is a good that can be consumed by more than one individual at a time, while a private good is a good that can be consumed by only a single individual.1 When I take out my lunch sandwich, I can take a bite or I can let you take a bite – but there is no way that both of us can take the same bite (unless we want to think of some really gross scenarios). The sandwich bite is what economists call “rivalrous” – and this rivalry is what characterizes private goods. When I launch some fireworks out of my backyard, on the other hand, both you and I can enjoy the same fireworks display without either of us taking away from the enjoyment of the other. The fireworks display is therefore what economists call “non-rivalrous” – and this non-rivalry is what characterizes public goods. As we will see, this gives rise to particular kinds of externalities – because I might not consider the benefits you get from my fireworks as I decide how big to make them. In our discussion of public goods, we therefore return to a topic we partially covered in Chapter 21, but we do so now with the benefit of some game theory tools from Chapter 24. While we will often consider the extreme cases of non-rivalry and rivalry, we should start by pointing out that it is actually more appropriate to think of goods as lying somewhere on a continuum between complete rivalry and complete non-rivalry. Complete non-rivalry would mean that we can keep adding additional consumers, and no matter how many we add, each new consumer can enjoy the same level of the good without taking away from the enjoyment of others. National defense is a good example of such an extreme: The national defense system of the U.S. protects the entire population, and as new immigrants join the population or as new citizens are born, these additional “consumers” can enjoy the same level of protection that current citizens enjoy without making current citizens less safe from external threats. But if my city’s population increases, we will need to get more police officers to keep public safety constant – which means that local public safety is not as non-rivalrous as national defense. Or you and I can probably enjoy the same large swimming pool without taking away from each other’s enjoyment, but as more people join, things will get “crowded” and our enjoyment falls when new consumers come on board. Even my TV in my living room is non-rivalrous to some extent, but my living room gets crowded even more quickly than our local swimming pool. The degree of non-rivalry then characterizes the degree to which we think of a good as being a public good. My sandwich bite is on one extreme end of the spectrum – with even one other person 1 This chapter employs basic game theory concepts from Section A of Chapter 24 and refers frequently to our analysis of externalities in Chapter 21. Chapters 25 and 26 are not required for this chapter. 1060 Chapter 27. Public Goods Excludable Non-Excludable Types of Goods Rivalrous (Private) Non-Rivalrous (Public) (Pure) Private Good Club Good Common (Private) Good Public (or Local Public) Good Table 27.1: Different Kinds of Public and Private Goods crowding my consumption to a point where it is no longer meaningful. National defense might be on the other extreme – with no limit to the number of people that can be protected by the same national security umbrella without “crowding” the protection enjoyed by everyone else. And then there are all the in between goods – goods that can be consumed by more than one person at a time but that are subject to crowding in the sense that, at least at some point, each individual’s enjoyment of the public good falls when more people consume it. Within the class of public goods, there are of course those that are quite local – like my TV or my local swimming pool – and some that allow consumption over a wider geographic area – like national defense or reductions in greenhouse gas emissions. The former are sometimes referred to as local public goods – and these, like local public safety, in turn are typically (though not always) subject to some crowding within the area in which they are provided. While the degree of rivalry of a good is thus one dimension along which we can distinguish between different goods (and the geographic reach of non-rivalrous goods is another), it will furthermore become important for us to distinguish between goods based on whether or not we can exclude others from consuming the good. If you are my neighbor, I can’t exclude you from enjoying my fireworks (unless I clobber you over the head and knock you unconscious), but I can exclude you from my living room and thus from watching my TV. This will play an obvious role in how public goods can be provided: If exclusion is possible, it is in principle (and often in practice) the case that firms can charge consumers for their consumption of public goods and consumers can decide, much as they do for private goods, whether it’s worth it to pay the price of admission. But if the good is non-excludable, that option is not typically open to us. Firms are therefore much more likely to provide excludable public goods than they are to provide non-excludeable public goods. Table 27.1 illustrates four stylized types of goods that emerge from distinguishing goods along the dimensions of rivalry and excludability. So far, we have almost always assumed that goods are rivalrous – and thus we have dealt almost exclusively with private goods from the first column of the table. Usually the private goods we have dealt with were excludable – with consumers who were not willing to pay for such goods priced out of the market. In Chapter 21, however, we discussed the case of private (rivalrous) goods to which multiple people have access. Such goods included wood in a public forrest or fish in the ocean – goods not owned by anyone, goods that are part of the “commons”. And we illustrated that lack of ownership (or “property rights”) of such private goods results in the “Tragedy of the Commons” where individuals over-use the private good as they do not consider the impact their actions have on others who also wish to make use of the good. Over-consumption then resulted from the non-excludability of private goods in the “commons”. We now turn to the second column in the table – public goods that are (at least to some extent) non-rivalrous. When consumers cannot easily be excluded from consumption of such public goods (as in the case national defense or my backyard fireworks), we will call them simply “public goods” or, if their consumption is limited to small geographic areas, “local public goods”. Such public goods might be “pure” in the sense that new consumers can always engage in consumption without 27A. Public Goods and their Externalities 1061 taking away from the consumption of current consumers (i.e. national defense and fireworks) or they can be “crowded” (i.e. public safety in cities and public swimming pools). When there exists a mechanism for excluding consumers (such as the case of the swimming pool or my TV), we will sometimes refer to such goods as “club” goods. Again, the real world is much richer than this table suggests because there are many cases in between the extremes, but this categorization will become useful as we think about different ways in which goods can be provided by markets, governments and civil society. 27A Public Goods and their Externalities We will begin with the case of fully non-rivalrous goods in the absence of excludability – or what we just referred to as “pure” public goods in Table 27.1. In Section 27A.1, we will illustrate the conditions that would have to be met in order for such public goods to be produced in optimal quantities. We will see that decentralized behavior by individuals results in a fundamental externality problem – known as the “free rider problem” – that keeps individuals on their own from providing optimal quantities of the public good. And we will see that this fundamental problem is yet another incarnation of the Prisoners’ Dilemma. Put differently, for the case of such “pure” public goods, the first welfare theorem does not hold – decentralized individual behavior does not result in optimal outcomes – because of the strategic considerations that guide individual behavior in the presence of externalities. For the remainder of part A of this chapter, we will then investigate different approaches for solving this free-rider problem. The classic solution is to look toward government intervention which we will investigate in Section 27A.2. In Section 27A.3 we then ask, given our understanding of externalities as a problem of “missing markets”, to what extent market forces could assist in the provision of some types of public goods, in particular those that are excludable (which we referred to as “club goods” in Table 27.1) and those that are local. In the process we will identify a second fundamental problem that plagues both government and market solutions to the free rider problem: the problem that individuals often have an incentive to mis-represent their tastes for public goods. In Section 27A.4, we discuss a possible role of civil society institutions and, in the process, we will refer back to the Coase Theorem from Chapter 21 while also thinking of how individuals might partially overcome the free rider problem through the evolution of tastes that include a particular taste for giving. Finally, we will return to the problem of the incentive to misrepresent tastes for public goods in Section 27A.5 and will ask to what extent it might be possible for government or private institutions to overcome this problem through the clever design of incentive mechanisms that make it in people’s best interest to tell the truth. 27A.1 Public Goods and the Free Rider Problem In panel (a) of Graph 27.1, we begin by replicating panel (a) from Graph 14.1 in Chapter 14. In that graph, we had illustrated how we add up individual demand curves in the case of a private good. Since private goods are rivalrous and can be consumed by only one person, this addition of demand curves was “horizontal” in nature – for every additional consumer, we simply added that consumer’s demand at each price level to the previous demand curves. Public goods are different because they are non-rivalrous – that is, they can be consumed by more than one person at a time. Thus, in order to derive the aggregate marginal willingness to pay for 1 unit of the public good, we have to add how much that good is worth to the first consumer to how much it is worth to 1062 Chapter 27. Public Goods the second consumer and so forth. When tastes are quasilinear, we can equivalently say that this amounts to adding demand curves “vertically”. This is done in panel (b) of Graph 27.1. Graph 27.1: Aggregate Demand Curves for Private and Public Goods 27A.1.1 The Optimal Level of Public Goods Now suppose that the good on the horizontal axis can be produced at constant marginal cost. In the private good case, the efficient level of production then occurs where marginal cost intersects the aggregate (or “market”) demand curve DM in panel (a) of Graph 27.1 (as we showed in Chapter 15). At that intersection point, it was then the case that each consumer’s marginal willingness to pay was equal to the marginal cost of production, and when the private good represented a composite good denominated in dollar units, this is equivalent to saying that each consumer’s marginal rate of substitution (M RS) was equal to the marginal cost of production. Now consider a public good that can similarly be produced at constant marginal cost. It is still the case that efficiency requires that the good be produced so long as the marginal benefit of the good is greater than the marginal cost, but now all the consumers who consume the same public good are receiving a marginal benefit from doing so. To say that the efficient level of production of the public good occurs where marginal benefit is equal to marginal cost is therefore the same as saying that production occurs where the sum of the marginal benefits of all consumers equals the marginal cost. In a sense, exactly the same is true in the private goods case, except there the sum of the marginal benefits is only the marginal benefit of a single consumer since no good can be consumed by more than one person. Exercise 27A.1 True or False: The efficient level of public good production therefore occurs where marginal cost crosses the aggregate demand for public goods as drawn in Graph 27.1b. Exercise 27A.2 * Can you explain how there is a single efficient level of the public good when tastes for public goods are quasilinear – but there are multiple levels of efficient public good provision when this is not 27A. Public Goods and their Externalities 1063 the case? (Hint: Consider how redistributing income (in a lump sum way) affects demand in one case but not the other.) There is another way we can derive this optimality condition for public good production. Remember that a situation is “(Pareto) optimal” or “efficient” if there is no way to change the situation and make some people better off without making anyone else worse off. Suppose then that we consider the case of two consumers with preferences over a composite private good x and a public good y and with private good endowments e1 and e2 . Suppose further that there exists a concave production technology that converts private goods x into public goods y. We can then depict the tradeoffs that our “society” of two individuals faces with the green “production possibilities frontier” in panel (a) of Graph 27.2 where the two consumers could have only private consumption (equal to e1 + e2 ) on the vertical axis, or they could devote some of their private goods to producing a public good that they can both consume. A concave production technology implies that relatively little private good is needed to produce the first units of the public good but that it takes increasingly more private goods to produce each additional unit of the public good. As a result, the tradeoff that emerges takes on the shape depicted in the graph, with an initially shallow slope that becomes increasingly steep as more public goods are produced. The slope of this graph represents the number of x units required to produce one more unit of y – or the (negative) marginal cost (−M Cy ) in terms of x goods – for producing another unit of public good. Exercise 27A.3 Does this production technology exhibit increasing or decreasing returns to scale? Exercise 27A.4 What would the relationship in the graph look like if the technology had the opposite returns to scale as what you just concluded? In panel (b) of the graph, we then pick some (magenta) indifference curve for consumer 2 and place it onto the graph of the production possibilities frontier. The slope of an indifference curve is the marginal rate of substitution, or put differently, the amount of x consumer 2 would be willing to give up in order to get one more unit of y. Another way of expressing this is that the slope of the indifference curve is simply minus consumer 2’s marginal benefit (−M B2 ) of one more unit of y expressed in terms of x. Now let’s see how high an indifference curve we could get for consumer 1 assuming we make consumer 2 no worse off than the indifference curve u2 . If we were to produce y in panel (b) of the graph, we would have to give all remaining x goods to consumer 2 just to keep her at the indifference curve u2 – leaving us no x goods to give to consumer 1. The same is true were we to produce y. But for public good levels in between y and y, we would have some x goods left over to give to consumer 1. Panel (c) of Graph 27.2 then plots the amount of x that is left over for consumer 1 for each level of y good production between y and y. Exercise 27A.5 Why must the shaded areas in panels (b) and (c) of Graph 27.2 be equal to one another? It is now easy to see in panel (c) of the graph how high an indifference curve for consumer 1 we can attain assuming consumer 2 is held to indifference curve u2 . All we have to do is find the highest indifference curve for consumer 1 that still contains at least one point of the shaded set of possible (x, y) levels we have derived – leading to a public good level y ∗ at which the indifference curve u∗1 is tangent to the boundary of the shaded set in panel (c). This boundary of the shaded set is simply the production possibility frontier minus the indifference curve u2 , which implies that the slope of the boundary of the shaded set is the difference between the slopes of the production possibilities frontier and the indifference curve u2 – i.e. −M Cy − (−M B2 ) = −M Cy + M B2 . At the 1064 Chapter 27. Public Goods Graph 27.2: Optimal Provision of Public Goods tangency that occurs when public goods are set at y ∗ , this slope equals the slope of the indifference curve u∗1 , which implies that −M B1 = −M Cy + M B2 . Subtracting M Cy from both sides of this equation and adding M B1 , we therefore get that M B1 + M B2 = M Cy . The only thing that seems arbitrary about what we just did is that we just picked some indifference curve for consumer 2. But notice that the reasoning does not depend on what indifference curve for consumer 2 we pick in panel (b) as long as some shaded area remains. Thus, no matter what feasible indifference curve for consumer 2 we choose, finding the public good level that insures we cannot make consumer 1 better off without making consumer 2 worse off implies picking y such that M B1 + M B2 = M Cy . Thus, of the many possible (Pareto) optimal solutions we can think of (as we vary u2 ), all of them share in common that the public good level is set so that the sum of marginal benefits of the public good equals the marginal cost of producing public good. This is in contrast with the efficiency condition for private goods where (assuming all consumers are at an interior solution) each individual M Bi equals the marginal cost. Exercise 27A.6 * Is there any reason to think that y ∗ – the optimal level of the public good – will be the same regardless of what indifference curve for consumer 2 we choose to start with? How does your answer 27A. Public Goods and their Externalities 1065 change when tastes are quasilinear in the public good? And how to does this relate to your answer to exercise 27A.2? 27A.1.2 Decentralized Provision of Fireworks Suppose now that we consider a particular example. A national holiday is approaching, and you and I are planning to celebrate by launching fireworks in our backyards. The resulting fireworks are a public good – my enjoyment as I glance up into the evening sky does not take away from your enjoyment, and I will get to enjoy the fireworks you launch just as you will enjoy the ones launched from my backyard. We should probably get together and pool our resources in order to arrive at the Pareto opitmal level of fireworks y ∗ , which, as we just derived, implies that y ∗ would be set such that the sum of our marginal benefits equals the marginal cost of launching an additional firework. But instead, we go about our business and determine the number of fireworks we launch independently of one another knowing that the other is also doing so. To estimate how many fireworks will be launched by each one of us, we then have to figure out the Nash equilibrium of the game we are playing as we try to anticipate how many fireworks the other will launch. In a Nash equilibrium, my level of firework production must be a best response to your level of firework production and vice versa. We therefore begin by thinking about my best response to any quantity of fireworks you might launch. If I thought you were not going to launch any fireworks (i.e. y2 = 0), I would invest in my own fireworks until the marginal cost of launching one more firework is equal to the marginal benefit I receive – i.e. I will set y1 (0) such that M B1 = M C. If I think you will produce some quantity y 2 , I will have to re-think how many fireworks I will launch because I know I already get to enjoy y 2 > 0 of your fireworks. You purchasing fireworks is a lot like me having additional disposable income – because I could now simply enjoy your fireworks and spend all my income on private goods. If all goods are normal goods, the additional income I now have will be split between all goods, which means I will not spend all the effective additional income on the public good. Put differently, while I will end up consuming more fireworks if you buy some, I will purchase less myself. Exercise 27A.7 In a graph with y on the horizontal axis and a composite private good x on the vertical, illustrate my budget constraint assuming that y 2 = 0. How does this budget constraint change when y2 > 0? Show that, if tastes are homothetic, I will end up consuming more y when y 2 > 0 but will myself purchase less y. Does this hold whenever y and x are both normal goods? Does it hold if y is an inferior good? In panel (a) of Graph 27.3, we can then illustrate my best response function to different values of y2 that you might choose on a graph with y2 on the horizontal axis and y1 on the vertical. Our reasoning above implies that this best response function has a positive intercept y1 (0) when y2 = 0 (i.e. I will purchase fireworks until M B1 = M C) but negative slope (i.e. as y2 increases, I buy fewer fireworks.) In panel (b), we put your best response function on top of mine assuming that you are just like me – with the two best response functions therefore crossing on the 45-degree line. That intersection then represents the levels of fireworks (y1eq , y2eq ) that we will buy in equilibrium when we both best respond to the other’s actions. Exercise 27A.8 If you and I have identical tastes but I have more income than you, would the equilibrium fall above, on or below the 45 degree line (assuming all goods are normal goods)? We can now ask if the total quantity of fireworks y eq = y1eq + y2eq is efficient. In equilibrium, I am doing the best I can if I continued to buy fireworks as long as, given that you are purchasing y2eq , 1066 Chapter 27. Public Goods Graph 27.3: Private Provision of Public Goods my own marginal benefit of additional fireworks was greater than the M C; i.e. I would stop when M B1 = M C. Since you also get a benefit from the fireworks I launch in my backyard, this implies that I stop buying fireworks when M B1 +M B2 > M C – which implies that the equilibrium quantity of fireworks is less than the efficient quantity y ∗ for which we concluded before M B1 + M B2 = M C. Thus, y eq < y ∗ – in equilibrium we are producing an inefficiently low quantity of fireworks. The intuition for the result is straightforward and easy to understand given our work on externalities Chapter 21. When I make my choice on how many fireworks to buy, I am generating a positive externality for you but I have no incentive to take that into account. The same is true for you. Because we have no incentive to take into account the benefits we are producing for others, we will under-consume fireworks. This is often referred to as the free rider problem – each of us is “free-riding” on the public good produced by the other. 27A.1.3 The Free Rider Problem: Another Prisoners’ Dilemma This free rider problem is yet another example of a Prisoners’ Dilemma. You and I could, after all, have gotten together before going to the fireworks store and agreed to split the cost of buying the optimal quantity of fireworks. Instead, we acted independently and did not explicitly cooperate. But even if we had chosen to coordinate beforehand and had agreed to each buy our share of the optimal quantity of fireworks, we would not have had an incentive to actually abide by our agreement regardless of what we thought the other was doing. This is because our private incentive is to behave in accordance with our best response functions in Graph 27.3, setting our private marginal benefit equal to the marginal cost we incur. Thus, in order to sustain cooperation when we get to the store, we need a mechanism to enforce our agreement. Our incentives are exactly like those of the oligopolists who make a cartel agreement in Chapter 25 – abiding by the agreement would in fact make both of us better off than we are by going at it alone, but, if there is no one to make sure we actually abide by the agreement, it is in our individual incentive to cheat. In our fireworks example, we might easily be able to imagine that we could in fact think of an 27A. Public Goods and their Externalities 1067 enforcement mechanism. All we have to do is have one of us buy the optimal number of fireworks, have the other pay half the bill and then get together in one of our backyards and blast off all the fireworks. Even in the absence of being so explicit about enforcing our agreement, we might think it’s enough for us to know that we are likely to be neighbors for a long time and that we will keep having occasions to cooperate on the fireworks we launch. As we have seen in Chapter 24, introducing the likelihood that we will interact repeatedly (without knowing a definitive end to the game) can in fact be enough for us to sustain cooperation in repeated interactions. We will think a bit more about circumstances under which we think private actors are likely to find ways out of the prisoners’ dilemma in Section 27A.4. More generally, however, there are many circumstances involving public goods where it is unlikely that it will be so easy to figure out ways of overcoming the incentives of the one-shot prisoners’ dilemma. Many public goods involve many players, and it is difficult for large numbers of players to cooperate the way that you and I might when we prepare for our fireworks. Not only is it more difficult to enforce cooperation, but the incentives to free ride on the contributions of others get worse the more “others” there are. (You can explore this further in end-of-chapter exercise 27.1.) We all benefit from investments in cancer research, but the American Cancer Association cannot easily get us all to consider the larger social benefits of cancer research when it appeals to individuals to contribute to the cause. We all benefit from an effective police force that keeps us relatively safe, but it’s not easy to see how the police can simply walk around and collect the optimal level of donations for its worthwhile work. For this reason, we often look to non-market institutions like governments to bring our private incentives in line with socially desirable levels of investments in public goods. 27A.2 Solving the Prisoners’ Dilemma Through Government Policy As we have already seen in previous chapters, governments are often employed as non-market institutions that enforce ways out of prisoners’ dilemmas. There are at least two possible avenues for governments to do so: First, in many cases governments simply take on the responsibility of providing public goods and use the power to tax individuals to finance those goods. Second, in some cases governments do not directly provide public goods but instead subsidize private consumption of public goods. Each can, assuming governments have sufficient information, result in optimal levels of public good provision. 27A.2.1 Government Provision and “Crowd-Out” Perhaps the most straightforward solution to the public goods/free rider problem is for the government to simply provide the public good directly. This happens in most countries for goods such as national defense or the establishment of an internal police force. But the argument for government provision of public goods has also been used to justify income redistribution programs in most Western democracies where it is assumed that most citizens place some value on making sure the least well off are taken care of to some extent. Assuming that this is the case, contributions to the alleviation of poverty are in fact contributions to a public good because everyone who cares about the issue benefits from less poverty.2 2 End-of-chapter exercise 27.8 explores this argument in some more detail. Of course an alternative explanation for the existence of redistributive programs arises from a desire by voters to establish insurance markets when private markets are missing due to adverse selection. We discussed this in Chapter 22 for cases such as unemployment insurance. 1068 Chapter 27. Public Goods When governments do not know exactly what the optimal level of a particular good is, or alternatively, if political processes are not efficient and therefore do not result in optimal economic decision making, a particular issue called “crowd-out” may arise. Consider, for instance, government financing for public radio. In the U.S., the federal government in fact finances part of the cost of operating public radio stations, but radio stations attempt to get listeners to add private contributions on top of the funds received from the government. The government is, as a result, just one of many contributors to the provision of the public good “public radio”, and public radio listeners will presumably think about their own level of voluntary contribution in light of how much others are giving – with “others” including the government’s contribution. The resulting “game” is then not at all unlike the game in which you and I are trying to decide how much to contribute to our local fireworks except that now there is just another player called the government. We derived in the previous section an individual’s best response function in such a game as a function of how much others are giving to the public good, and we noticed that as others give more, each individual’s best response is to give less. When the government therefore contributes to a public good (such as public radio) that also relies on private contributions, game theory predicts that private contributions will decline as government contributions increase – or, to use the economist’s language – government contributions to the public good “crowd out” private contributions. In fact, as we will see more formally in Section B, if the government taxes individuals in order to finance its contribution to a public good, the model would predict that individuals who are giving to the public good will reduce their contributions by exactly the amount that the government has taken from them in order to finance the same public good. Thus, so long as individuals are giving on their own, we would expect increased government contributions to exactly offset decreases in private contributions. Exercise 27A.9 True or False: If everyone is currently giving to a public good – including the government – then this model would predict that the government’s involvement has not done anything to alleviate the inefficiency of private provision of public goods. In the case of public radio, or course, not every tax payer is also giving voluntarily to public radio stations. The tax revenues raised for public radio from individuals who are not giving therefore do not result in decreased private contributions since those individuals are already at a “corner solution” where they do not give anything to public radio. In part for this reason, we do not see government contributions to public goods in the real world accompanied by dollar for dollar decreases in private contributions. In the case of public radio, it appears that an increase of $1 in government contributions is accompanied by a decrease in the range of 10 to 20 cents in private contributions.3 Exercise 27A.10 Could it be that an increase of government support for a public good causes someone who previously chose to give to that public good to cease giving? How would such a person’s best response function look? 27A.2.2 Government Provision under Distortionary Taxes Another real world problem governments face is that, as we have emphasized earlier in this book, governments are rarely able to use non-distortionary taxes to raise revenues. If a government does 3 See Kingma, Bruce (1989),“An Accurate Measurement of the Crowd-out Effect, Income Effect, and Price Effect for Charitable Contributions,” Journal of Political Economy 97(5), 1197-1207. 27A. Public Goods and their Externalities 1069 find a non-distortionary or efficient tax (that generates no deadweight loss), it would in fact be optimal for it to provide the public good level y ∗ at which the sum of individual marginal benefits is equal to the marginal cost of providing the public good. But if distortionary taxes have to be used in order to raise revenues for public good provision, the social marginal cost of government provision is higher than simply the cost of producing the public good because each dollar in tax revenues raised is accompanied by a deadweight loss. Thus, the optimal level of government provided public goods decreases the more distortionary the taxes used to finance public goods are. (This is explored further in end-of-chapter exercise 27.9.) Exercise 27A.11 Given what we have learned about the rate at which deadweight loss increases as tax rates rise, what would you expect to happen to the optimal level of government provision of a particular public good as the number of public goods financed by government increases? Exercise 27A.12 If a particular public good is subject to some partial “crowd-out” when governments contribute to its provision, might it be optimal for the government not to contribute to the public good in the presence of distortionary taxation? 27A.2.3 Subsidies for Voluntary Giving An alternative policy to government provision of a public good involves the government subsidizing the private production of the good. This, too, should be intuitive as soon as we recognize the free rider problem as arising from the presence of a positive externality. In our Chapter 21 treatment of externalities, we in fact illustrated that the under-provision of goods due to positive externalities can be corrected through what we called Pigovian subsidies. Suppose, for instance, that our local city government finds it just silly that you and I keep falling victim to prisoners’ dilemma incentives when we put up our annual fireworks display. So the government decides to make it cheaper for each of us to buy fireworks by paying for some portion s of each firework we purchase. You and I will still be playing the same game we did before, except that our best response functions will now shift up. Remember that my best response to any public good level y2 that you purchase is determined by the condition that my marginal benefit from the last unit of public good I purchase will be equal to the marginal cost of making the purchase. If the government pays for a portion of each firework I buy, my marginal cost falls – which implies I will purchase more fireworks for any expectation I have of y2 than I did before. Graph 27.4 then illustrates how both of our best response functions (and thus the Nash equilibrium) change as the subsidy increases from panel (a) through (c). In panel (a), we have no subsidy where we each purchase less than half the efficient quantity y ∗ . In panel (b), a modest subsidy shifts our purchases closer to the equilibrium, and in panel (c) the subsidy is exactly the size it needs to be in order for both of us to purchase half the efficient quantity (and together we therefore purchase y ∗ ). Exercise 27A.13 In Section B we show mathematically that the optimal subsidy will involve the government paying for half the cost of the fireworks if you and I have the same preferences. By thinking about the size of the externality – i.e. how much of the total benefit that is not taken into account by an individual consumer — does this make intuitive sense? Exercise 27A.14 Could the government induce production of the efficient level of fireworks if it only subsidized the purchases of one of the consumers? In the real world, the most common way in which governments fund private giving for public goods is through tax deductions. The U.S. income tax code, for instance, allows individuals to 1070 Chapter 27. Public Goods Graph 27.4: The Changing Nash Equilibrium under Subsidies give to charitable institutions and not pay taxes on the amount that they give to such institutions. Thus, if I give $100 of my income to the American Cancer Society, I get to deduct this from the income on which I would otherwise have to pay taxes. If my marginal income tax rate is 30%, I then have a choice of either paying $30 of the $100 in income taxes and spending the remaining $70 on stuff I like to consume, or I can give $100 to the American Cancer Society. Giving $100 to the American Cancer Society therefore costs me only $70 in private consumption. Thus, by making my charitable contribution tax deductible, the government has subsidized my contributions by 30%. Exercise 27A.15 Under an income tax that has increasing marginal tax rates as income goes up, the rich get a bigger per-dollar subsidy for charitable giving than the poor when charitable giving is tax deductible. Americans make heavy use of this subsidy for giving to charitable organizations that, at least to some extent, provide public goods. Organizations that receive such subsidized contributions include churches, hospitals, organizations (like the American Cancer Society) that fund research, art galleries, museums, etc. Chances are, if you are taking this course in an American university, your university has received substantial private contributions from individuals that deduct these contributions from their income taxes, and your university is providing public goods such as contributing to the creation of knowledge through the research activities supported by the faculty at your university. Exercise 27A.16 If the only way to finance the subsidy for private giving is through distortionary taxation, would you expect the optimal subsidy to be larger or smaller than if the subsidy can be finance through efficient lump sum taxes? 27A.3 Solving the Prisoners’ Dilemma By Establishing Markets In Chapter 21, we saw that, at a fundamental level, the “market failure” that arises from the existence of externalities is really a “failure of markets to exist”. And we argued that, hypothetically, if sufficient numbers of markets were established, the externality would disappear and with its disappearance, the first welfare theorem would reappear. We will therefore investigate next the extent to which we can think of markets as a possible solution to the public goods problem. 27A. Public Goods and their Externalities 1071 We could apply this at a purely abstract level to our fireworks example. The fundamental public goods (and free rider) problem emerges from the fact that, when I consume fireworks, I am also producing fireworks consumption for you. But there is no market that prices the production of fireworks consumption for you – i.e. there is no price that you have to pay me when I produce something that you value. As a result, I do not take into consideration the benefit that you incur from my fireworks. There is a positive externality, which is the same as saying there is a missing market for goods that are being produced as I make my consumption decision. It is not at all clear how we would establish the missing market for my fireworks production, nor would there be much of a “market” with only two of us involved. The point is therefore not to argue that such markets could generally be established. But neither does the difficulty of establishing the abstract “missing markets” mean – as we saw in the example of negative pollution externalities and pollution voucher markets – that we cannot consider some form of market solution to the problem. We therefore want to think about the conditions under which decentralized market provision of public goods could emerge if certain types of markets were appropriately set up. In order for us to have any chance of public goods being provided in such a decentralized market setting, it would seem that at the very least we have to assume that consumption of the public good is excludable; that is we would have to assume that the producer of the public good can keep people from consuming the good if they do not pay what the producer demands. This does not take away from the non-rivalry of the good – that is, the public good can still be consumed my multiple people at the same time. For instance, a large swimming pool can be enjoyed by a large number of families at the same time, but the provider of the swimming pool can keep people out if they don’t pay an entrance fee. Exercise 27A.17 Can you think of other goods that are non-rivalrous (at least to some extent) but also excludable? 27A.3.1 Lindahl Price Discrimination and the Incentive to Lie Decentralized market exchanges are governed by prices, and in our typical competitive equilibrium, this meant that everyone faces the same market price and each consumer gets to choose her optimal quantity at that price. Same price, different quantities. Now let’s ask how a “market” for a typical pure public good would have to look. A pure public good is a good that all consumers can consume at the very same time in the same quantity. So in a “market” for public goods, individuals would consume the same quantity of the public good. But, in order for that quantity to be something the consumer actually chooses given her budget constraint, different consumers would have to face different prices. Different prices, same quantity – the exact opposite of the decentralized market equilibrium for private goods. Consider the case of fireworks and suppose that a producer of fireworks displays owns a sufficiently large land area such that the only way to see the fireworks is to actually step onto the producer’s land. Suppose further that the producer has put up barbed wire around his land with, just to be mean, a sufficiently strong electrical current flowing through the wire to instantly knock any potential trespasser unconscious. The only way to step onto the land is to go through an entrance booth at which the producer can charge individuals an entry fee. Now suppose the producer knows each consumer’s demand curve for the intensity of firework displays – and we can thus determine the optimal number of fireworks y ∗ to launch into the air during a particular holiday. Recall that we can calculate y ∗ by simply adding the demands vertically and finding where the resulting aggregate demand curve intersects marginal cost. Our producer of fireworks can then determine individualized prices for each consumer such that each consumer 1072 Chapter 27. Public Goods would in fact choose y ∗ as part of her optimal consumption bundle at her own individual price. The individualized price for consumer i would then simply be her marginal benefit of the public good y ∗ , and since the marginal benefits sum to marginal cost at y ∗ , the individualized prices sum to marginal cost. Exercise 27A.18 Illustrate, using a graph of two different demand curves for two different consumers, how a producer would calculate y ∗ – and what prices she would charge to each individual in order to get them to in fact choose y ∗ as their most preferred bundle. Exercise 27A.19 Does the producer collect enough revenues under such individualized pricing to cover marginal costs? The resulting equilibrium would be one in which a single producer of the public good charges different prices to consumers in such a way that each consumer chooses the same quantity of the public good. This is the public good analog to the private good competitive equilibrium, and it is known as a Lindahl equilibrium.4 The prices that emerge in this equilibrium are known as Lindahl prices. Note that it involves price discrimination by the producer, with higher prices charged to consumers that have greater demand for the public good. But in order to implement the price discrimination, the producer has to know the demands (or preferences) of individual consumers. And therein lies the problem with the Lindahl equilibrium. Since I know that the price I will be charged as I enter the land on which I can view the fireworks is directly related to the producer’s impression of my tastes for fireworks, I have every incentive to play down how much I actually like fireworks. “I can’t believe I am going to see another stupid fireworks display,” I will mutter on my way toward the gate – just loud enough for the fireworks producer to hear me. Put differently, I have an incentive to lie about my preferences. And, what’s worse, that incentive increases the more people are lining up to get onto the land from which the fireworks can be enjoyed. If you and I are the only ones to see the fireworks, I face a trade-off when I decide on how much to lie about my enthusiasm for fireworks: On the one hand, any lie will reduce the number of fireworks that will be launched (because it will affect the calculation of y ∗ ), but, on the other hand, I will not have to pay as much to get in if I lie. So I’ll lie a little bit but won’t claim that I don’t care about fireworks at all. If, however, there are 10,000 people lined up to get onto the land from which the fireworks display can be enjoyed, I am suddenly only one of many. This means that the impact of my lie on y ∗ becomes very small, but the impact of my lie on the price I’ll get charged continues to be big. As the number of consumers goes up, the incentive to lie therefore increases because the impact of a lie on y ∗ diminishes with more consumers but the impact of the lie on the price I get charged does not. Unless producers of public goods already know a lot about the preferences of their consumers, a Lindahl equilibrium under which consumers choose the optimal quantity of the public good at individualized prices therefore cannot emerge because the consumers have a strong incentive to mis-represent their preferences for the public good. Exercise 27A.20 Consider the entrance fees to movie theaters on days when not every seat in the movie theater fills up. If it is generally true that older people and students have lower demand for watching new releases in movie theaters, can you explain entrance discounts for the elderly and for students as an attempt at Lindahl pricing? One could argue that private goods markets also face such incentive problems – that, when you and I negotiate over the price I will pay you for a gallon of milk, I also have an incentive to pretend 4 This is named after Erik Lindahl (1891-1960), a Swedish economics, who first proposed the idea in 1919. 27A. Public Goods and their Externalities 1073 that the milk is not worth that much to me so that you’ll give it to me at a lower price. That’s true – but the difference is that my incentive to lie about my tastes for milk get weaker and weaker the more milk consumers there are because if I claim to not like milk that much, you’ll just go to someone that isn’t such a pain. Thus, in private goods markets the incentive to misrepresent our preferences disappears as the market becomes large, while in public goods markets that incentive gets bigger and bigger the larger the market. I doubt it has ever even occurred to you to try to tell the local supermarket owner that you really don’t care for milk that much in order to get a better price, but if I came to you and told you that your taxes will increase the more you tell me you like national defense but the increased tax payments from you will have no perceptible impact on the level of national defense, you’d probably pretend to be a pacifist singing “Give Peace a Chance” pretty quickly.5 27A.3.2 “Clubs,” Local Public Goods Markets and “Voting with Feet” The concept of a Lindahl Equilibrium, while academically interesting, is therefore of limited realworld usefulness given the necessity for producers to know consumer preferences that consumers themselves have every incentive to misrepresent. That does not, however, mean that other forms of market forces might not play an important role in shaping the kinds and varieties of excludable public goods we can choose. Homeowners’ Associations offer public security, swimming pools and golf courses; a variety of “clubs” offer access to public spaces to paying customers; and local governments of all kinds offer a variety of public services. The goods offered by such institutions are not “pure” public goods that are fully “non-rivalrous”, but each can still be consumed by multiple consumers at the same time. And in each case, market forces play an important role. This was pointed out by Charles Tiebout (1924-68) in the 1950’s and has given rise to one of the largest academic literatures in all of economics.6 Tiebout proposed a simple and intuitive hypothesis: When there are goods that are neither fully rivalrous nor fully non-rivalrous, and when there exists a mechanism for excluding consumers who do not pay the required fee for using the good, one can derive conditions under which multiple providers of such goods will compete in a market-like setting and provide efficient levels of the goods. Tiebout was thinking of local communities as being the providers, with local public services restricted to those who reside within the boundaries of local communities. Just as different malls and shopping centers provide different varieties of stores and different levels of characteristics (such as lighting in parking lots, a private security force to protect the mall, etc.) that consumers might care about, we can think of different communities providing different mixes of public services with different mixes of local fees and taxes for residents of those communities. Just as malls compete with one another for customers who 5 In Chapter 16, we argued that the concept of a competitive equilibrium becomes particularly compelling once we realize that the set of stable allocations in the world – formalized in the concept of the “core” set of allocations – converges to the set of competitive equilibrium allocations as an economy becomes large. It can be shown that the opposite is true for public goods economies: as the economy becomes large, the set of core allocations explodes far beyond just the allocations that could be supported in a Lindahl equilibrium. The reason for this is closely related to the reason why the incentive to misrepresent one’s preferences increases as the economy gets large. 6 The argument was presented in a quite accessible article – see Tiebout, C. (1956) “A Pure Theory of Local Expenditures,” Journal of Political Economy 64, 416-24 which has become one of the most cited articles in economics. It was written while Tiebout was a graduate student at the University of Michigan. He died suddenly at a relatively young age, and his relatives appear not to have realized the importance of his contributions. I know this from personal experience: I once gave a paper at a university workshop and was afterwards approached by an elderly man who told me he had no real idea what on earth I had been talking about in my 90 minute presentation – but he just wondered whether my reference to the “Tiebout Model” in the title of my paper had anything to do with his “cousin Charles”. Turns out it did. 1074 Chapter 27. Public Goods will decide to frequent one mall or shopping center more than others, communities then compete for residents. Successful malls find sufficient numbers of consumers with similar tastes to create a sufficiently large clientele, as do successful communities. To the extent to which there is enough competition between shopping centers, each center will make roughly zero profits in equilibrium and consumers can choose from the optimal number of different centers to find those that most closely match their tastes given their budgets. And to the extent to which there is sufficient competition between local communities, such communities similarly offer a variety of bundles of goods and services for consumers to choose from – with each community’s choices disciplined by competitive market forces. In the case of communities, land then serves as the exclusionary device since only those who own or rent land (and housing) in a particular community have access to the public services offered. Such communities could be privately operated (as are, for instance, homeowners’ associations) or publicly administered (as, for instance, local school districts). And even when local governments are operated through political processes, politicians have to confront market pressures to ensure that the mix of public services and local taxes attracts a sufficient clientele of local residents. Exercise 27A.21 Why do consumers not face the same incentive to lie about their tastes in such a “Tiebout” equilibrium as they do in a Lindahl equilibrium? Clubs that are not tied to land offer another application of Tiebout’s insight. One can think, for instance, of churches as clubs providing public goods such as religious services, with churches competing for parishoners who have different tastes for the types of music, sermons and denominational affiliations that are offered. While churches typically do not charge an entrance fee, they find other ways of enforcing expectations about contributing to the church in financial and non-financial ways (as we will discuss more a little later). Or one can think of private schools that offer a service that has at least some public goods characteristics, with such schools competing on both the types of curricula they offer and the level of tuition they charge. Or we can think of private operators of swimming pools and health clubs who charge for uses of their somewhat non-rivalrous goods and compete with others that do the same. Exercise 27A.22 In recent years, gated communities that provide local security services privately have emerged in many metropolitan areas that are growing quickly. Can you think of these from “club” perspective? For a much richer treatment of these topics, you should consider taking a course on local public finance or a course on urban economics where Tiebout’s insights are typically discussed at length. As with many economic theories, the insights rarely hold perfectly in the real world but they do play an important role in the bigger picture of how public goods are provided. For now, our main point is just that, in speaking as if there is a crass distinction between “private goods” and “public good”, we are implicitly ignoring a whole set of important goods that lie in between the extremes – and the in-between cases are often provided by a rich combination of civil society, market and government actions. 27A.3.3 The Lighthouse: Another Look at Excludability and Market Provision In our discussion of market provision of public goods, we have placed some emphasis on the importance of “excludability” of public goods if such goods are to be provided through market forces. After all, if a provider cannot exclude those who attempt to free-ride, how can she ever expect to collect sufficient revenues to provide anything close to the optimal level of the public good? 27A. Public Goods and their Externalities 1075 There is much truth in the intuitive insight that providers (other than governments that can use taxes) must find ways to finance public goods, and that this typically involves some mechanism for excluding non-payers. But we sometimes underestimate the extent to which providers might find creative ways of doing this. In a famous article, Ronald Coase studied the particularly revealing case of lighthouses in the 18th century. Until Coase’s case study, the lighthouse was often given as a motivating example in textbooks to illustrate the difficulty of providing a vital public good without the government doing so directly. Before the invention of the current navigational technologies used on ships, lighthouses played a pivotal role in guiding ships safely along dangerous shores where, in the absence of the guidance offered by lighthouses, ships could easily run aground. The services offered by lighthouses are classically non-rivalrous – no matter how many ships are safely guided toward the shores by a lighthouse, additional ships can similarly make use of the light that is emitted. And economists writing about the problem of providing lighthouses could not see an easy way for private lighthouse operators to exclude those who do not pay. Coase, however, looked to see how lighthouses were actually provided in many instances, and what he found was that private providers had indeed found ways of financing lighthouses by charging those who benefitted most from them. It turns out that providers bundled the public good provided by the lighthouses with private goods – in particular the rights to dock a ship in the harbor to which the lighthouses guided ships.7 While it is true that lighthouses offered additional positive externalities to ships that simply used the light to navigate the shore without docking in the harbor, it appears that these externalities were small relative to the benefits that could be priced for those who used the local harbors. While the British government played a role in the protection of property rights and the collection of light fees, it was not necessary to have the government directly provide lighthouses. Exercise 27A.23 Can you think of the provision of free access to swimming pools in condominium complexes in a way that is analogous to Coase’s findings about lighthouses? 27A.4 Civil Society and the Free Rider Problem When we introduced the prisoners’ dilemma in Chapter 24, we pointed out that the model’s prediction of complete non-cooperation is often contradicted by experimental and real world evidence. In the real world, people simply do not seem to free-ride nearly as much as our model predicts. As a result, our model does not successfully predict the level of voluntary contributions to public goods that we observe in the world. Nor does the model make sense of the distribution of charitable giving – or, to be more precise, the model cannot make sense of the fact that the same person is often observed to give to many different charities. Think of it this way: To one extent or another, most of us care about large public goods such as finding cures to diseases, alleviating poverty, saving the environment, etc. But, aside from the Bill Gates’ of the world, most of us have modest resources to contribute to solving these very large problems. If all we care about as we contemplate how much and to whom to give, the rational course of action would be to find the public good that we care about most and where we think our contribution can have the biggest impact. We should then give the entire amount that we decide to devote to charitable purposes to one and only one cause. Suppose, for example, I care most about poor children in the developing world and I want to make as much of a difference there as I can. 7 The “light dues” that funded lighthouses across England, Scotland and Whales were collected by customs officials in ports – which created the effective bundling of port use to use of lighthouses. For a detailed discussion of this, see Coase, R. (1974) “The Lighthouse in Economics,” The Journal of Law and Economics 17(2), 357-76. 1076 Chapter 27. Public Goods Once I have given $1,000 or $10,000 to that effort, it is hard for me to think that I have now made enough of a difference in alleviating poverty in the developing world to now move on to contribute my next dollar to a different public good – say Alzheimer research or the local Girl Scouts. I am simply too small a part of the world for my contribution to make a large enough marginal impact in the area I care about most to think I have “solved” that problem sufficiently to move onto the next one. But in most cases, we actually see individuals giving their time and money to multiple causes. A model of giving that assumes we only take into account the difference our giving makes in the world cannot rationalize this behavior. So when I see others (or myself) giving to multiple causes, there most be something else that explains this pattern of giving, just as there must be something else that explains why we give as much as we do. And that “something else” often has to do with the way that Civil Society institutions persuade us to give. In some instances, as we will see, we might be seeing the Coase Theorem (that we introduced in Chapter 21) at work, and in other cases civil society institutions persuade us that we in fact get private benefits in addition to the public benefit from our giving. In this section, we’ll further explore these ways in which the civil society engages – and why it sometimes succeeds so much more than other times. Finally, civil society institutions might design creative incentive schemes that overcome the prisoners’ dilemma incentives. In end-of-chapter exercise 27.5, we give an example of this in the context of a particular type of fundraising campaign that some civil society institutions employ. 27A.4.1 Small Public Goods and The Coase Theorem In Chapter 21, we introduced the Coase Theorem in the broader context of externalities, and we illustrated Coase’s argument that, as long as property rights are sufficiently well defined and transactions costs are sufficiently low, decentralized bargaining would result in optimal outcomes. We developed the theorem for the case of negative externalities, but the same argument holds for positive externalities (such as those produced by public goods). Suppose we think again of you and me launching fireworks. In this case, the property rights are pretty settled: You have the right to enjoy my fireworks without paying for them (and I have the right to enjoy yours). If I take you to court to demand compensation for the enjoyment you get from my fireworks, the court will probably give me a swift kick and tell me to go away. I therefore have an incentive to go over to your house for coffee to discuss the whole fireworks issue and to see if we can’t find a way for you to contribute so that we can jointly find a way out of our little Prisoners’ Dilemma. If transactions costs – including the costs of enforcing our agreement – are sufficiently low, we should be able to solve our dilemma. This might help explain why we often voluntarily provide for multiple public goods in our immediate vicinity, especially when we combine our understanding of the Coase Theorem with the intuitions from our game theory chapter that suggest cooperation between players with Prisoners’ Dilemma incentives can emerge in settings where they interact repeatedly (and each time believe there is a good chance they will meet again). But it cannot get us very far toward explaining why we give to larger public goods the way we do – to museums, universities, hospitals and perhaps even economics departments. 27A.4.2 Private Benefits from Public Giving: The “Warm Glow Effect” Suppose that I write checks to support Alzheimer research not only because I believe that my check will have a positive marginal impact on the probability that a cure will be found but also because, 27A. Public Goods and their Externalities 1077 whenever I write such a check, I remember my grandmother who passed away from this dreadful disease and I take pleasure in remember (and honoring) her through my contribution. In such cases, economists say that I am deriving a “warm glow” from giving to a public good – I feel good even if my contribution actually does nothing to get us closer to a cure for Alzheimers. Put differently, I get a private benefit from my public giving. And to the extent to which our purpose for giving to charitable causes fulfills a private need, we do not encounter the free-rider problem any more than we do when we think of my “contribution” to buying my lunch. While the free rider problem is still present to the degree to which Alzheimer research is a public good, it is counteracted by the private benefit I receive from writing my check. And the more the Alzheimer Research Foundation can get me to view my contribution as honoring my grandmother rather than contributing to the big public good of finding a cure, the smaller is the free rider problem that remains to be overcome. In the case of my contributions to Alzheimer’s research, there are particular reasons for my “warm glow”, but in other cases charitable organizations deliberately manufacture such reasons in the way they market themselves. In a previous chapter, we mentioned the case of relief organizations that help poor families and communities in developing countries. You have almost certainly seen such agencies advertise that, with a monthly contribution of $20, you can change a particular child’s life. Not only that, the organization will match you with a particular child and establish contact with the family, send you pictures and yearly updates, etc. It seems highly unlikely that such organizations will actually stop helping a particular family if you stop sending checks – which means that your contribution is actually a contribution to a larger “public good” of alleviating poverty in the developing world. But by framing their fundraising efforts in a way that personalizes your contributions, the organizations in essence attempts to convert what is a fairly abstract public good to a concrete private good – helping one particular family that you end up caring about. It is, in the language we used in Chapter 26, an example of “image marketing” in which the organization changes the image of what it is asking you to contribute to in order to make it more likely that you will view your contribution as a private rather than a public good. Exercise 27A.24 Explain how it is rational for me to give to both relieving poverty in the third world and to Alzheimer research in the presence of “warm glow” but not in its absence. Non-profit organizations can therefore make use of image marketing just as for-profit firms do, except that we tend to think of successful image marketing that leads to greater charitable giving as a socially positive outcome given that it helps individuals overcome Prisoners’ Dilemma incentives. Churches appeal to a sense that we are working toward a reward in the next life as we give “selflessly” in this life; local relief organizations offer individuals a chance to build meaningful relationships as they volunteer to build houses for the homeless; universities put names of large donors on buildings to give a private reward for giving to a public good; and public radio stations give bumper stickers to contributors so that they can proudly display these on their cars. There is nothing in any of these efforts to guarantee an “optimal” level of public goods provision within the civil society, but all of them appear to succeed in overcoming Prisoner’s dilemma incentives to some extent through providing contributors with a “warm glow” from giving. From Coase we learn that it is important to have individuals “take ownership” of externalities, and that it is similarly important to insure that transactions costs of people taking such ownership are low. One way to think of civil society efforts to provide public goods is to then think of such organizations as finding creative ways of getting individuals to “take ownership” and reducing the transactions costs of participating in the lowering of externality inefficiencies when such ownership 1078 Chapter 27. Public Goods has been established. Linking your contribution to the alleviation of poverty in the developing world to a particular family you are supposedly helping is a way of establishing ownership in the presence of a desire by individuals to “make a difference”. It is also a way of having an organization take on the task of coordinating the efforts of many individuals and thereby reduce the transactions costs individuals would face in the absence of such civil society institutions. Exercise 27A.25 Can you use the “warm glow effect” to explain why government contributions to public goods (such as public radio) do not fully crowd out private contributions? 27A.4.3 Civil Society, Warm Glows and “Tipping Points” And then there are the occasional episodes in history when very large public goods appear to emerge quite spontaneously from civil society interactions outside government or market mechanisms. We can think, for example, of the big social movements of the past century – civil rights marches in the 1960s when white and black Americans gave up their time (often at considerable risk) to demand social chance. Or one can think of the Solidarity movement in Poland that laid the foundation for the fall of the Iron Curtain in Eastern Europe. Or the demonstration of ”people power” that drove dictators in places like the Philipines into exile. Such large social movements often aim toward social change that affects us all – and as such represent attempts to provide large public goods (like more democracy, more human rights, etc.). But most of our models would suggest that such movements are unlikely to gain much momentum – because the larger they get, the deeper the free rider problem they encounter. Does it really make sense for me to skip work or a day in the park with my family to go to a rally in which millions are already participating? Is there any chance that my contribution to the rally will make any difference whatsoever? And yet, under some circumstances, individuals seem to be willing to risk almost anything to be a part of such movements – and on occasion, such movements have established public goods (such as greater civil rights) quite successfully without (and often in spite of) government action (or inaction). One theory that explains such phenomena is based on an assumption that we derive increased private benefits from participating in such movements the more of our friends participate. (We previously encountered this idea in some of our Chapter 21 end-of-chapter exercises where we modeled such network externalities in business and policy settings.) Someone who feels really strongly about a particular issue might start standing on a street corner, and most of the time that’s pretty much where it ends. Maybe a few others who feel strongly about the issue (or who just feel sorry for the guy) show some support and stand there with him. But sometimes, as others join, yet others join and the movement builds into an avalanche that can’t be stopped. At a critical point, such movements cross a “tipping point” where they gain a self-perpetuating momentum, while movements that don’t cross the “tipping point” quickly fizzle and become remembered as quaint fads. Suppose individuals in some group (like a church congregation) differ in their demand for a public good y (like helping the poor) – but all individuals receive a greater warm glow from giving to the public good the more others gave in the previous period (where you can think of a period as a day or a week or a month, depending on the application). Such models tend to have at least two pure strategy Nash equilibria. In one equilibrium, few people contribute and, because so few people contribute, most people do not get much of a “warm glow” from contributing. In a second equilibrium, most people contribute and, because so many contribute, people get substantial “warm glow” from contributing. Social entrepreneurs (like the young idealistic minister that takes over a congregation) therefore often have the challenge of starting in a low contribution equilibrium 27A. Public Goods and their Externalities 1079 and finding ways of getting sufficiently many individuals energized to cross a tipping point that takes them to the high contribution equilibrium. They must first find those who are most deeply committed and then hope that such individuals have sufficient social contacts with others who care less about the public good at hand but who care more as the number of other people engaged in the movement increases.8 Exercise 27A.26 * Suppose my warm glow from demonstrating in the streets (for some worthy cause) depends on how much you demonstrate in the streets and vice versa. Letting the fraction of our time spent demonstrating go from 0 to 1, suppose that I do not get enough of a warm glow from demonstrating unless you spend at least half your time on the streets, and you feel similarly (about your warm glow and my participation). Illustrate our best response functions to each other’s time on the streets. Where are the two stable pure strategy Nash equilibria – and where is the tipping point? 27A.5 Preference Revelation Mechanisms The problem of providing public goods optimally could, as we saw at the beginning of the chapter, be easily solved if we just knew people’s preferences for public goods. We would then simply have to add up individual demands and find where the aggregate demand for public goods crosses the marginal cost of providing such goods. We could then also implement Lindahl prices for public goods – which would ensure that individuals are charged appropriately for the marginal benefits they receive from the optimal level of public goods we provide. But, as we saw in our discussion of Lindahl pricing, we face a fundamental underlying problem: Individuals typically have an incentive to misrepresent their preferences for public goods if their contributions to the public good are linked to their stated preferences for public goods. Economists have therefore thought hard about how to overcome this problem, and they have proposed “mechanisms” that take into account this incentive problem. The general study of creating mechanisms that provide individuals with the incentive to truthfully reveal private information (like their preferences for public goods) is called mechanism design. The fundamental problem faced by mechanism designers is the following: The designer has a clear idea of what he would like to do if he could magically know people’s preferences. But since he does not know those preferences, he needs to come up with an incentive scheme that makes it in people’s best interest to tell the mechanism designer their true preferences. And this scheme has to be such that individuals think it is in their best interest to reveal information truthfully as they take into account what the mechanism designer will do with the information he collects. In the public goods context, the mechanism designer would like to know people’s preferences over public goods in order to implement the optimal public goods level. So what he needs to do is define “messages” that individuals can send him and that contain the information he needs to determine optimal public good provision, and then he needs to define a method by which he uses these “messages” to determine how much public good to produce. That “method” in turn needs to have the property that it provides individuals the incentive to send true messages about their tastes for public goods. Exercise 27A.27 Suppose you have a piece of art that you would like to give to the person who values it the most but you do not know people’s tastes. Explain how a second-price sealed bid auction (as described 8 This theory of multiple equilibria and tipping points applies not only to social movements and related contributions to public goods. For a fascinating discussion of how tipping points between low and high equilibria emerge in all sorts of interesting circumstances, I highly recommend reading the recent best-seller Gladwell, Malcom (2000) Tipping Point How Little Things Can Make Big Difference, Little Brown and Company: New York, NY. 1080 Chapter 27. Public Goods in exercise 24.10) represents a mechanism that accomplishes this while eliciting truthful messages from all interested parties. 27A.5.1 A Simple Example of a Mechanism Suppose that you and I live at the end of a culdesac that currently has no street light. At night it gets very dark in front of our houses and we therefore approach the city government about putting up a light. The city would like to help but only if the value that you and I place on the street light actually exceeds the cost of $1,000 it will cost to put it up. We do our best to use artful prose to verbalize our deep desire to have light, punctuated by an occasional reference to our phobias of darkness. But the city knows we have every incentive to exaggerate our desire for light and fear of the dark in order to get the taxpayers to fund the light on our street. The city therefore needs to figure out a way for us to reveal our true desires. So, the mayor proposes the following. To begin with, he splits the $1,000 cost in two and asks us each to write him a check for $500. He then asks us to tell him how much value above (or below) $500 we each place on the street light. In other words, he asks us to send him a “message” that is simply a number – which could be negative (if we want to tell him we place less that $500 value on the light) or positive (if we want to tell him we place more than $500 of value on the light). Let’s denote the message that you and I send as m1 and m2 respectively. The city will only build the light if we indicate the value we place on the light is at least $1,000. Since the messages we send are messages about how much each of us values the light above $500, this means the city will only build the street light if m1 + m2 ≥ 0. The mayor furthermore tells us that, if the city ends up building the street light, he will refund me an amount equal to the message m1 that you sent while refunding you an amount equal to the message m2 that I sent. If you send a message m1 > 0, I will therefore get a partial refund, but if you send a message m1 < 0, I will have to write another check for the amount (−m1 ). If, on the other hand, the city does not build the street light (because m1 + m2 < 0), the mayor will refund our $500 checks. The city has therefore set up a simultaneous move “message sending” game in which each of us now has to decide what message to send about our true underlying preference for the street light. Let v1 and v2 denote your and my true valuation of the light above $500. If the light is built, you will therefore get your true value v1 from enjoying the street light beyond the $500 payment you have made plus you will get a check from the mayor equal to m2 if m2 > 0 or you will have to write another check equal to (−m2 ) if m2 < 0. Your total “payoff” if the street light is built is therefore (v1 + m2 ), while your total “payoff” if the street light is not built is 0 (since your $500 will be refunded). At the time you decide what m1 message to send to the mayor, you do not know what m2 message I am sending. It may be that −m2 ≤ v1 or it may be that −m2 > v1 . If −m2 ≤ v1 , we can add m2 to both sides of the inequality and get v1 + m2 ≥ 0. Thus, if you send a truthful message of m1 = v1 , m1 + m2 ≥ 0 and the street light will be built. Your resulting payoff is then v1 + m2 ≥ 0 which is at least as good as getting a payoff of 0 that would occur if you sent a false message that caused the light not to be built. Thus, if −m2 ≤ v1 , you should send a truthful message m1 = v1 . Now suppose the other scenario is true – i.e. −m2 > v1 . If, under that scenario, you again sent a truthful message m1 = v1 , then m1 + m2 < 0, the street light does not get built and you get a payoff of 0. If you instead sent a false message that is high enough to get the street light built, your payoff will be v1 + m2 < 0 – so again it’s best to send the truthful message m1 = v1 . Thus, regardless of what message m2 I send, it is your best strategy to send a truthful message about your 27A. Public Goods and their Externalities 1081 own preferences. Put differently, truth telling in this game is a dominant strategy. Since I face the same incentives as you, we will both send truthful messages and the street light gets built only if we value the light more than what it costs. If there are N > 2 people at the end of the culdesac, the city can design analogous mechanisms that will similarly result in truth-telling. Instead of beginning with a charge of $500 for each person, the city would instead charge each person $1,000/N at the beginning and build the light only if the sum of the messages is at least zero. It would then refund to each person an amount equal to the sum of the other people’s messages. Exercise 27A.28 Suppose three people lived at the end of the culdesac and suppose the mayor proposes the same mechanism except that he now asks you for a $333.33 check at the start (instead of $500) and you are told (as player 1) that you will get a refund equal to m2 + m3 if (m1 + m2 + m3 ) ≥ 0 and the light is built. (Otherwise, you just get your $333.33 back and no light is built.) Can you show that truth telling is again a dominant strategy for you? 27A.5.2 Truth-telling Mechanisms and their Problems We have therefore given a simple example of a mechanism in which the government elicits the necessary information to determine whether a public good should be built. The trick for doing this was that the payoff to each of the people does not depend on the message they send except to the extent that each person’s message might be pivotal in determining whether or not the public good is provided. Remember – your payoff was constructed to be equal to v1 + m2 if the street light is built and 0 otherwise. Nowhere in your payoffs does your own message m1 appear – it only matters in the sense that it enters the city’s decision on whether or not to put up the street light. So all you had to think about was whether it made sense to tell the truth knowing that this will determine whether the street light is built, and in making that decision the city forced you to consider the messages sent by others about how much they value the street light. Put differently, the mechanism we designed forces you to consider in your own decision how much others value the street light – by making a payment to you that equaled the sum of how much (above $500) other people said they valued the light. Of course, the typical public goods decision is not whether to provide a public good but also how much of the public good to provide. A city, for instance, has to decide how much police to hire to insure public safety, and a higher level government has to decide how much to spend on national defense. In Section B, we will illustrate a different version of the simple mechanism we just discussed, a version that will permit the determination of the optimal quantity of a more continuous public good, and again we will find a way to get people to tell the truth about their preferences.9 A second problem with our simple mechanism is that it will generally not yield sufficient revenues to fund the public good. Thus, while the mechanism elicits truthful information for the city to determine whether or not to invest in the public good, it does not provide sufficient funds for actually paying the cost. This, too, is a problem that is addressed in the somewhat more elaborate mechanism introduced in Section B where we will present a mechanism that elicits truthful information and generates at least as much revenue as will be necessary to fund the optimal public good level. 9 Our discussion of the more elaborate mechanism in Section B is relatively non-mathematically and can be understood solely based on the graphs in that section. The interested reader can therefore investigate this mechanism further without the mathematical background that is generally presumed for B-portions of our chapters. 1082 Chapter 27. Public Goods Exercise 27A.29 Can you think of a case where our simple mechanism generates sufficient revenues to pay for the street light? Exercise 27A.30 Can you think of a case where the mechanism results in an outcome under which the city needs to come up with more money than the cost of the street light in order to implement the mechanism? More generally, as we further discuss in Section B, preference revelation mechanisms cannot implement (and fund) fully efficient outcomes if our goal is to have truth telling be a dominant strategy (Nash) equilibrium, but they can do so if we only require truth telling to be a Nash equilibrium strategy. For now, the main point to take away from our discussion is that we can think of mechanisms to elicit truthful information about public goods preferences and thereby overcome the incentive to misrepresent preferences in order to free-ride on others. However, such mechanisms come at a cost that might make it difficult to implement them in many circumstances. In fact, such mechanisms have only been used on rare occasions to provide public goods. 27A.5.3 Mechanism Design More Generally Not all mechanisms, however, have as their goal to provide public goods. There are, as we have seen before in this book, many circumstances where some parties have more relevant information than others that would like to acquire some of that information. In such cases, mechanisms can be designed to get individuals to reveal private information knowing what will happen once that information is revealed. Economists, for instance, have had major roles in designing mechanisms by which large public holdings are auctioned in ways that reveal the private valuations by bidders for the public holdings. Economists have also designed mechanisms that, in the absence of market prices, result in optimal “matches” between buyers and sellers. For instance, the mechanism that determines which hospitals are matched with which medical school interns is one that has been designed by economists, as have new mechanisms to match live kidney donors with patients. (The problem in kidney donations is that I might be willing to donate a kidney to my relative and you might be willing to donate your kidney to your relative but neither one of us has the right kidney for the person to whom we are trying to donate. If my kidney is a good match for your relative and yours is a good match for mine, however, there is still a way for our relatives to get donated kidneys if we can find the right mechanisms to determine how such matches are to be made.) In the past few years, economists have also designed large public school choice programs in cities like Boston and New York – programs where parents provide information about their preferences for schools and the mechanism then matches children to schools.10 While it is beyond the scope of this text, the general area of mechanism design is therefor one of growing interest among economists who aim to achieve more efficient outcomes in the real world when markets on their own cannot get there. It is a fascinating area that you might want to study more. 27B The Mathematics of Public Goods We begin our mathematical treatment of public goods in Section 27B.1 by illustrating the basic necessary condition for public good quantities to be optimal. While we do this for a general case with many consumers, we then introduce a simple example involving two consumers with well 10 Much of this literature – and efforts to bring its results into the real world – are due to Alvin Roth (1951-), an economics professor at Harvard, and a number of his notable collaborators. Interested students might consider exploring some of Professor Roth’s website that overviews many recent developments. 27B. The Mathematics of Public Goods 1083 defined and identical preferences, and we will use this example throughout the chapter to illustrate the mathematics behind the intuitions developed in Section A. As in our intuitive development of the material, we will demonstrate the free rider problem as an outgrowth of the presence of positive externalities that individuals generally do not take into account unless their choices are tempered by non-market institutions. The direct government policies of public good provision and public good subsidies are introduced in Section 27B.2, and the more indirect “policies” of establishing certain types of markets are discussed in Section 27B.3. Section 27B.4 then considers civil society intervention, particularly in the presence of “warm glow” effects of giving, and Section 27B.5 expands our discussion of preference revelation mechanisms from the simple mechanism discussed in Section A. 27B.1 Public Goods and the Free Rider Problem Public goods, as we have seen, give rise to externalities, and we already know from earlier chapters that decentralized market behavior in the presence of externalities often does not result in efficient outcomes. We begin by deriving the necessary condition for optimality of public goods – the condition now quite familiar (from our work in Section A) that the sum of marginal benefits must equal the marginal cost of producing the public good. We then proceed, as we did in Section A, to illustrate the free rider problem that keeps decentralized market behavior from being efficient. 27B.1.1 The Efficient Level of Public Goods Suppose x represents a composite private good and y represents the public good. There are N consumers in the economy, with un (xn , y) representing the nth consumer’s preferences over her consumption of the composite private good xn and the public good. Suppose further that f represents the technology for producing y from the composite good; i.e. suppose y = f (x). Finally, suppose that the total available level of private good (in the absence of public goods production) is X. We are first interested in deriving the necessary conditions that have to be satisfied for us to produce an efficient public good level y ∗ . For a situation to be efficient, we have to set y ∗ such that nothing can be changed to make one consumer better off without making some consumers worse off. We can therefore calculate this by choosing the consumption levels (x1 , x2 , ..., xN ) and y to maximize one consumer’s utility subject Pto holding the others fixed at some arbitrary level and subject to the constraint that y = f (X − xn ). Exercise 27B.1 Explain the constraint y = f (X − P xn ). To cut down a bit P on notation as we write P down this optimization problem formally, we can define a function g( xn , y) = y − f (X − xn ). We can then formally express the optimization problem to derive the necessary conditions for an efficient public good level y ∗ as max (x1 ,...xN ,y) u1 (x1 , y) subject to un (xn , y) = un for all n = 2, ..., N and g The Lagrange function for this optimization problem is N X n=1 xn , y ! = 0. (27.1) 1084 Chapter 27. Public Goods L = u1 (x1 , y) + N X λn (un − un (xn , y)) + λ1 g N X xn , y , n=1 n=2 ! (27.2) where (λ2 , ...λN ) are the Lagrange multipliers for the constraints that hold utility levels for consumers 2 through N fixed and λ1 is the Lagrange multiplier for the production constraint. To get our first order conditions, we differentiate L with respect to each of the choice variables to get ∂g ∂u1 ∂L = + λ1 =0 ∂x1 ∂x1 ∂x ∂L ∂un ∂g = −λn + λ1 = 0 for all n = 2, ..., N ∂xn ∂xn ∂x N ∂g ∂u1 X ∂un ∂L = − λn + λ1 = 0, ∂y ∂y ∂y ∂y n=2 (27.3) where we can express ∂g/∂xi simply as ∂g/∂x (since marginal increases in any xi have the same impact on the first argument of the g function). The first of our first order conditions can be written as ∂u1 /∂x1 = −λ1 ∂g/∂x. We can then divide the first term of the third first order condition by ∂u1 /∂x1 and the remaining terms by −λ1 ∂g/∂x. Subtracting the resulting last term from both sides, the last first order condition becomes N X λn ∂un /∂y ∂u1 /∂y ∂g/∂y + = . ∂u1 /∂x1 n=2 λ1 ∂g/∂x ∂g/∂x (27.4) λn ∂g/∂x = for all n = 2, ..., N, λ1 ∂un /∂xn (27.5) The second set of first order conditions can be re-written as which, when substituted for λn /λ1 in equation (27.4), yields N X ∂un /∂y ∂g/∂y ∂u1 /∂y + = . 1 ∂u /∂x1 n=2 ∂un /∂xn ∂g/∂x (27.6) The first term in this equation can then be brought into the summation in the second term, and the resulting equation can be inverted and multiplied by -1 to yield N X n=1 − ∂un/∂xn ∂g/∂x =− . ∂un /∂y ∂g/∂y (27.7) Now notice that the left hand side of the equation is simply the sum of the marginal rates of substitution for all the consumers in the economy – or the sum of the marginal benefits expressed in dollars since we are interpreting x as a dollar-denominated composite good. The right P P hand side of the equation can be simplified given that g was defined as g( xn , y) = y − f (X − xn ), with ∂g/∂y = 1 and ∂g/∂x = ∂f /∂x. The right hand side therefore simplifies to ∂f /∂x, which is just the marginal cost (in terms of x) of producing one more unit of y. Equation (27.7) can then simply be written as 27B. The Mathematics of Public Goods 1085 N X M Byn = M Cy , (27.8) n=1 i.e. the sum of the marginal benefits of the public good must be equal to the marginal cost of producing it.11 27B.1.2 A Simple Example To make this more concrete in the context of an example we will continue to use in other parts of this section, suppose that we have an economy of 2 consumers who have identical Cobb-Douglas preferences that can be represented by the utility function 1−α un (xn , y) = xα . ny (27.9) Suppose further a simple production technology y = f (x) = x that permits us to produce 1 unit of the public good from 1 unit of the composite private good, and suppose the only resources we have are the incomes of the two consumers, I1 and I2 . To find the efficient level of the public good y ∗ , we can then again calculate this by choosing x1 , x2 and y to maximize one consumer’s utility subject to holding the other’s fixed at some arbitrary indifference curve u and subject to the constraint that only the consumers’ incomes can be used to fund the public good; i.e we can solve the optimization problem max u1 (x1 , y) subject to u2 (x2 , y) = u and y = (I1 + I2 − x1 − x2 ). x1 ,x2 ,y (27.10) It is easiest to solve this by taking natural logarithms of the utility function and substituting y = (I1 + I2 − x1 − x2 ) into the utility functions for y. We can then write the optimization problem as max α ln x1 +(1−α) ln(I1 +I2 −x1 −x2 ) subject to α ln x2 +(1−α) ln(I1 +I2 −x1 −x2 ) = u. (27.11) x1 ,x2 Solving the two first order conditions, we get x1 + x2 = α(I1 + I2 ) (27.12) y ∗ = I1 + I2 − x1 − x2 = (I1 + I2 ) − α(I1 + I2 ) = (1 − α)(I1 + I2 ). (27.13) which implies Exercise 27B.2 Verify the outcome of this optimization problem. (Hint: Solve the first two first order conditions for λ and use your answer to derive the equation for (x1 + x2 ).) 11 The optimality condition for public goods is often referred to as the “Samuelsonian” optimality conditions because of their original formal derivation by Paul Samuelson (1915-), the 1970 winner of the Nobel Prize in Economics. Samuelson, an economics Professor at MIT, was only the second economist to be awarded a Nobel Prize following the creation of the Prize in 1969. 1086 Chapter 27. Public Goods We can also check that this is the optimal quantity of public goods by adding up demand curves as we did in Section A. We know that Cobb-Douglas preferences represented by u(x, y) = xα y (1−α) give rise to demand curves for y of the form y = (1 − α)I/p. Writing this as an inverse demand curve, consumer n’s demand is p = (1 − α)In /y. If we consider two consumers with identical preferences but different incomes, the (vertical) sum of these is (1 − α)I2 (1 − α)(I1 + I2 ) (1 − α)I1 + = . y y y (27.14) When the production technology for y takes the simple form y = f (x) = x, the marginal cost of producing 1 additional unit of y is c = 1. Thus, a social planner who is interested in providing the efficient level of the public good would produce y so long as equation (27.14) is greater than marginal cost and would stop when (1 − α)(I1 + I2 ) = 1. y (27.15) Solving for y, we again get the optimal level of public goods as y ∗ = (1 − α)(I1 + I2 ). (27.16) Exercise 27B.3 What is y ∗ if there are N rather than 2 consumers of the type described in our example (i.e. with the same Cobb-Douglas tastes but different incomes)? What if everyone’s income is also the same? 27B.1.3 Decentralized Provision of Public Goods Suppose we now continue with our example and we ask the two consumers to voluntarily contribute to the provision of the public good. In other words, suppose we asked each consumer n to decide on a contribution zn of her income (or the composite good), with each consumer knowing that the public good y will be a function of their joint contributions such that y(z1 , z2 ) = z1 + z2 . (27.17) The consumers are then engaged in a simultaneous move game in which they both choose their individual contributions taking the other’s contribution as given. To determine consumer 1’s best response function to consumer 2 contributing z2 , consumer 1 would solve the problem max u1 (x1 , y) such that I1 = x1 + p1 z1 and y = z1 + z2 , x1 ,z1 (27.18) where we have implicitly assumed that the price of x is 1 since x is a dollar-denominated composite good. We have also assumed a “price” pn for contributing to the public good, where pn is equal to 1 if no one is subsidizing the contributions of individuals. (We are including the possibility of subsidies in preparation for discussing government subsidies of private giving.) Exercise 27B.4 Explain why p1 = p2 = 1 for both consumers in the absence of subsidies for giving to the public good. 27B. The Mathematics of Public Goods 1087 Substituting y = (z1 + z2 ) for y and x1 = I1 − p1 z1 for x1 into the logarithmic transformation of the Cobb-Douglas utility function from equation (27.9), the problem then becomes max α ln(I1 − p1 z1 ) + (1 − α) ln(z1 + z2 ), z1 (27.19) where the first order condition now just involves taking the derivative of the utility function with respect to z1 . Solving this first order condition then gives consumer 1’s best response function to z2 as z1 (z2 ) = (1 − α)I1 − αz2 , p1 (27.20) and doing the same for consumer 2 we can similarly get consumer 2’s best response function to z1 as z2 (z1 ) = (1 − α)I2 − αz1 . p2 (27.21) Exercise 27B.5 Draw the best response functions for the two individuals in a graph similar to Graph 27.3. Carefully label intercepts and slopes. In a Nash equilibrium to this game, each consumer has to be best responding to the other. Plugging equation (27.21) in for z2 in equation (27.20), we can solve for consumer 1’s equilibrium contribution as z1eq = I1 p2 − αI2 p1 (1 + α)p1 p2 (27.22) and plugging this back into equation (27.21), we get consumer 2’s equilibrium contribution as z2eq = I2 p1 − αI1 p2 . (1 + α)p1 p2 (27.23) The sum of the individual contributions, and thus the equilibrium level of the public good under voluntary giving y v , is therefore y v (p1 , p2 ) = z1eq + z1eq = (1 − α)(I1 p2 + I2 p1 ) . (1 + α)p1 p2 (27.24) Now suppose that consumers in fact do not receive any subsidy to give to the public good, which implies p1 = p2 = 1. Then equation (27.24) simplifies to y v (no subsidy) = (1 − α)(I1 + I2 ) < (1 − α)(I1 + I2 ) = y ∗ (1 + α) (27.25) where the inequality holds for all α > 0. Thus, so long as consumers place at least some value on private good consumption, the voluntary contributions result in less than the optimal quantity of the public good as each consumer free-rides on the contributions of the other. Exercise 27B.6 Why do private contributions to the public good result in the optimal level of the public good when α = 0? 1088 Chapter 27. Public Goods y eq y∗ eq y /y ∗ Free Riding as Population Increases N =1 N =2 N =5 N =10 N =25 500 666.67 833.33 909.09 961.54 500 1,000 2,500 5,000 12,500 1.000 0.667 0.333 0.182 0.077 N =100 990.10 50,000 0.020 Table 27.2: I = 1, 000, α = 0.5 Exercise 27B.7 Consider the equilibrium public good level as a fraction of the optimal public good level. In our example, what is the lowest this fraction can become, and what is the critical variable? You can easily see how this under-provision of public goods under voluntary giving will continue (and in fact get worse) as the number of consumers increases. Suppose, for instance, that everyone is identical in every way – both in terms of their Cobb-Douglas preferences and in terms of their income, and that there is no subsidy for private giving to charity. But now instead of two of us there are N of us. In a symmetric equilibrium (in which all the identical players play the same strategy), we can then simplify equation (27.20) to z = (1 − α)I − α(N − 1)z, (27.26) where (N − 1)z is the contribution by all (N − 1) players other than the one whose best response function we are working with. Solving this for z, we get z eq = (1 − α)I , 1 + α(N − 1) (27.27) and the resulting equilibrium level of public good y eq is simply equal to N z eq or y eq = N (1 − α)I . 1 + α(N − 1) (27.28) In exercise 27B.3, you should have derived the optimal level of the public good for the N -person case as y ∗ = N (1 − α)I, which means we can re-write equation (27.28) as y eq = y∗ . 1 + α(N − 1) (27.29) An increase in the number of consumers N of the public good increases the denominator of the right hand side of this equation, which means that as N increases, the equilibrium quantity of the public good will be a decreasing fraction of the optimal quantity. Put differently, the free rider problem gets worse as the number of consumers of the public good increases. Table 27.2 demonstrates this dramatically for the case were all consumers have income I = 1, 000 and α = 0.5. The last row of the table reports the equilibrium public good level as a fraction of the optimal public good level. This is 1 when there is only a single consumer (in the first column) and there thus does not exist a free rider problem. But if falls quickly as we add consumers, already reaching 0.02 at N = 100. Exercise 27B.8 As N gets larger, what do y ∗ and y eq converge to for the example in Table 27.1? What does the equilibrium level of public good as a fraction of the optimal level converge to? 27B. The Mathematics of Public Goods 27B.2 1089 Direct Government Policies to address Free Riding As in Section A, we’ll consider two direct approaches a government might take to the public goods problem. First, it may itself provide the public good, and second it may use subsidies to make it cheaper for individuals to give to public goods. To result in optimal levels of the public good, both approaches require knowledge of consumer preferences (which governments typically do not have, a topic we take up again in Section 27B.5). 27B.2.1 Government Provision and “Crowd-out” We have already seen how an efficiency-focused government would calculate the optimal level of public goods, and in end-of-chapter exercise 27.9 you can show how this is affected if we also consider the government needs to raise the necessary revenues to fund public good production when it can only use inefficient taxes. Now suppose the government, either because it does not have sufficient information about preferences or because the political process is not efficient, decides to fund some amount g of the public good (rather than the optimal qantity y ∗ ), and suppose it funds this through a proportional income tax t. Since income is assumed to be exogenous (and not the result of an explicit labor-leisure choice), such a tax would have no dead weight loss in our example. In order to raise sufficient revenues to fund g, it must be that t(I1 + I2 ) = g or, rearranging terms, t= g . (I1 + I2 ) (27.30) Exercise 27B.9 Can you explain in a bit more detail why the tax in this case is efficient? Each consumer n then has to determine how much zn to give to the public good herself given that the government is contributing g. Consumer 1 therefore takes as given consumer 2’s contribution z2 as well as the government contribution g, which changes the optimization problem in equation (27.19) to max α ln((1 − t)I1 − p1 z1 ) + (1 − α) ln(z1 + z2 + g), z1 (27.31) or, substituting in for t, max α ln z1 (I1 + I2 − g)I1 − p1 z1 + (1 − α) ln(z1 + z2 + g). I1 + I2 (27.32) Solving the first order condition for z1 , we get consumer 1’s best response to (z2 , g) as z1 (z2 , g) = (1 − α)I1 (I1 + I2 − g) − α(z2 + g). (I1 + I2 )p1 (27.33) Similarly, consumer 2’s best response to (z1 , g) is z2 (z1 , g) = (1 − α)I2 (I1 + I2 − g) − α(z1 + g). (I1 + I2 )p2 (27.34) Exercise 27B.10 Demonstrate that these best response functions converge to those in equations (27.20) and (27.21) as g goes to zero. 1090 Chapter 27. Public Goods Substituting consumer 2’s best response function into consumer 1’s and solving for z1 , we get consumer 1’s equilibrium contribution to the public good as a function of the government’s contribution αg (I1 + I2 − g)(I1 p2 − αI2 p1 ) − , (1 + α)(I1 + I2 )p1 p2 (1 + α) with consumer 2’s equilibrium contribution coming to z1eq (g) = (27.35) (I1 + I2 − g)(I2 p1 − αI1 p2 ) αg − . (27.36) (1 + α)(I1 + I2 )p1 p2 (1 + α) Adding these individual contributions to the government’s, we get the equilibrium public good level y eq (g) as z2eq (g) = y eq (g) = z1eq (g) + z2eq (g) + g 2α (1 − α)(I1 p2 + I2 p1 ) (1 − α)(I1 p2 + I2 p1 ) +g −g + = (1 + α)p1 p2 (1 + α)(I1 + I2 )p1 p2 1+α (1 − α)(I1 p2 + I2 p1 ) 2α = yv + g − g + (1 + α)(I1 + I2 )p1 p2 1+α (27.37) where y v is our previous voluntary contribution level in the absence of government contributions (from equation (27.29)). When the government contributes $1 to the public good, private contributions therefore decline by an amount equal to the bracketed term in the equation. Government contributions to the public good then crowd out private contributions dollar for dollar if the bracketed term is equal to 1 which, you can check for yourself, occurs when p1 = p2 = 1. Put differently, when the government is not subsidizing private contributions to the public good (and a $1 in contributions costs $1), government contributions to the public good fully crowd out private contributions. Our perfect crowd-out result holds, however, only to the extent to which consumers are in fact giving to the public good when the government increases its contribution. If a consumer is at a “corner solution” where she does not give, then she remains at that corner solution as government contributions rise. Consider, for instance, the simple case where the two consumers have identical incomes I and where the government is not subsidizing individual contributions (i.e. p1 = p2 = 1). Then equations (27.35) and (27.36) simply become g (1 − α)I − . 1+α 2 This implies that individual contributions are zero when z eq (g) = (27.38) 2(1 − α)I , (27.39) 1+α and for government contributions larger than this, there is no crowd-out. (In end-of-chapter exercise 27.8 you can demonstrate that the same crowd-out result holds when the number of individuals is N instead of 2.) g= Exercise 27B.11 Can you tell if there is any crowd-out for the last dollar spent by the government if the government provides the optimal level of the public good in this case? 27B. The Mathematics of Public Goods 27B.2.2 1091 Tax and Subsidy Policies to Encourage Voluntary Giving Finally, suppose that the government wanted to offer a subsidy s to reduce the effective price that individuals have to pay in order to contribute to the public good. They may do so directly or, as we discussed in Section A, by making charitable contributions tax deductible. In order to finance this subsidy, the government imposes a tax t on income, and since income is assumed to be exogenous, such a tax would be efficient. By choosing a policy (t, s), the government therefore reduces consumer n’s income to (1 − t)In and her price for contributing to the public good to (1 − s). Substituting these new prices and incomes under policy (t, s) into equation (27.24), we can then write the total amount of giving to the public good as y v (t, s) = (1 − α)(1 − t)(I1 + I2 ) (1 − α)[(1 − t)I1 (1 − s) + (1 − t)I2 (1 − s)] = . (1 + α)(1 − s)2 (1 + α)(1 − s) (27.40) But the government can’t just pick any combination of t and s because it’s budget has to balance. Put differently, tax revenues have to be sufficient to pay the subsidy. If the government wants to set subsidies to induce the efficient level of the public good y ∗ = (1 − α)(I1 + I2 ), it knows it must raise revenues equal to sy ∗ = s(1 − α)(I1 + I2 ). Its revenues are t(I1 + I2 ) – which implies that, for a subsidy s that achieves the optimum level of public good y ∗ , the government needs to set t such that t(I1 + I2 ) = s(1 − α)(I1 + I2 ) (27.41) which simplifies to t = s(1 − α). Substituting this into equation (27.40), we can write the level of giving as a function of s assuming the government in fact balances its budget and sets t = s(1 − α); i.e. (1 − α)(1 − s(1 − α))(I1 + I2 ) . (27.42) (1 + α)(1 − s) To insure the optimal level of contributions to the public good, it must then be that y v (s) = y ∗ , y v (s) = or (1 − α)(1 − s(1 − α))(I1 + I2 ) = (1 − α)(I1 + I2 ). (27.43) (1 + α)(1 − s) With a little algebra, this solves to s = 1/2. Thus, the optimal combination of an income tax and a subsidy for giving to the public good is 1−α 1 ∗ ∗ . (27.44) (t , s ) = , 2 2 In exercise 27.1 you can demonstrate that, in the N person case, the optimal subsidy level becomes s∗ = (N − 1)/N (and in exercise 27.2 you can explore how the result changes if individuals think more strategically about the balanced budget tax implications of their giving.) Exercise 27B.12 Can you offer an intuitive explanation for why s∗ = 1/2? How would you expect this to change as the number of consumers increases? Exercise 27B.13 We previously concluded that the optimal level of the public good is (1 − α)(I1 + I2 ). Can you use our solutions for s∗ and t∗ to show that this level is achieved through the voluntary contributions of the 2 individuals when the policy (s∗ , t∗ ) is implemented? 1092 27B.3 Chapter 27. Public Goods Establishing Markets for Public Goods If we knew individual demands for public goods, we have seen that it would be easy to derive the optimal public good quantity – and, as we saw in Section A, it would also be easy to then derive personalized prices for different consumers, prices under which they would in fact choose the optimal public good level that is simultaneously chosen by others (at their personalized prices) as well. This notion of an equilibrium, called a Lindahl Equilibrium, is the public good analog to a competitive private good equilibrium. It is, in some sense, the mirror image of our notion of a competitive equilibrium where everyone faces the same prices and chooses different quantities – because in a Lindahl equilibrium, everyone chooses the same quantities at different prices. We will begin below by illustrating the mathematics of deriving the Lindahl equilibrium within our 2-person example and then briefly move onto the case of local public goods. 27B.3.1 Lindahl Pricing and Markets for Public Good Externalities Suppose a firm is producing the public good and selling it to consumer n at pn . The problem is that the firm can only produce a single quantity of y that will be consumed by all consumers – and so it looks for individualized prices such that (1) all consumers would in fact choose to purchase the quantity y that is produced at their individualized price and (2) the producer covers her costs. In order for the result to be efficient, it must further be the case that the quantity produced (and demanded by each consumer) is y ∗ . Given the simple production function y = f (x) = x, the producer faces a constant marginal cost c = 1 for each unit of y she produces. Thus, to satisfy the condition that the producer’s costs are covered (in the absence of fixed costs), it simply has to be the case that p1 + p2 = 1. (27.45) We know from our work with Cobb-Douglas preferences that consumers will allocate a fraction of their income to each consumption good, with that fraction being equal to the exponent that accompanies that good in the utility function. Thus, we know that demand for y by consumer n is yn = (1 − α)In . pn (27.46) The price p∗n that will induce consumer n to purchase the optimal public good quantity y ∗ = (1 − α)(I1 + I2 ) can therefore be determined by simply solving (1 − α)(I1 + I2 ) = (1 − α)In pn (27.47) for pn . This gives us p∗n = In . I1 + I2 (27.48) With each consumer being charged this price, the sum of the prices is 1 (thus satisfying condition (27.45)) and each consumer chooses y ∗ = (1 − α)(I1 + I2 ). Exercise 27B.14 What do you think pn will be in the N -person case if everyone shares the same CobbDouglas tastes? What if they also all have the same income level? 27B. The Mathematics of Public Goods 27B.3.2 1093 Local Public and Club Goods An alternative “market” solution to (local) public goods provision involves, as we discussed in Section A, having clubs or local communities compete for customers or residents when public goods are excludable. Under conditions we explore further in end-of-chapter exercise 27.4, this results in competition that is analogous to our notion of a competitive equilibrium, with individuals choosing clubs and communities much as they choose supermarkets and shopping centers. The “Tiebout” literature that explores these intuitions is vast, and a detailed mathematical exploration of the properties of Tiebout models is beyond the scope of this text. The interested student should consider taking courses in local public finance and urban economics. 27B.4 Civil Society and the Free Rider Problem We noted in Section A that, if all we care about is the overall level of the public good but not how that level was arrived at, we should almost never be observed to contribute to more than a single charity. The intuition for this is straightforward: Our contributions to charities are almost always small relative to the size of the public good that is being funded. This means that the marginal impact of our contribution is unlikely to cause a sufficiently large change in the overall public good to warrant switching charities. If charity A was the best charity to give to before I wrote my check, it is still the best charity to give to after I write my check – because my check is simply not very big compared to the overall need. It is not difficult to see this mathematically. Suppose there are three charities – a, b and c, and before I write my check, they have already received total contributions of Ya , Yb and Yc . As I consider where to place my contribution, I have come to some judgment about how much these charities add in value to the world, and I can represent this judgment by a function F (Ya , Yb , Yc ). If I have an amount D to donate, I will then want to donate in a way that maximizes the impact I have on the world based on my judgement F , i.e. I would like to solve the problem max F (Ya + ya , Yb + yb , Yc + yc ) subject to D = ya + yb + yc ya ,yb ,yc (27.49) where yi is my contribution to charity i. When D is small relative to each Yi , the only way that I will arrive at an “interior solution” where yi > 0 for i = a, b, c is if, prior to my contributions, ∂F ∂F ∂F = = . (27.50) ∂Ya ∂Yb ∂Yc In that case, I need to make sure that I “balance” my contributions so that this equation continues to hold after I have contributed. But if ∂F/∂Ya is greater than ∂F/∂Yb and ∂F/∂Yc , then I will solve my optimization problem (27.49) by setting ya = D and yb = yc = 0 since it is unlikely that my (relatively) small contribution lowers ∂F/∂Ya in any perceptible way. Notice that, to the extent to which I am uncertain about the marginal impact my contributions will have across charities, this is part of the F function that captures my judgments about where my contributions will have their largest impact – and so uncertainty does not undo the argument that people should give only to a single charity if they care only about the impact their contribution has on the world. Exercise 27B.15 What is different for Bill Gates that might make him rationally contribute to multiple charities? Exercise 27B.16 Suppose I only give to small local charities. In what way might I then be like Bill Gates and give rationally to more than one? 1094 Chapter 27. Public Goods Exercise 27B.17 Can you explain why it is rational to diversify a private investment portfolio in the presence of risk and uncertainty but the same argument does not hold for diversifying our charitable giving? Given how often we see individuals give relatively small amounts to many charities, and given that individuals give more than a pure free-rider model would predict, we therefore consider how our predictions change as individuals gain both public and private benefits from giving. Unlike in the analogous section in part A of this chapter, we will forego another discussion of the Coase Theorem (which, due to transactions costs, applies only to “small” public goods and only if informational asymmetries (introduced in Chapter 21) do not impede bargaining) and instead proceed directly to incorporating a warm glow effect into our model of voluntary giving. 27B.4.1 Public Goods and the “Warm Glow” Effect Suppose, then, that consumers care about their individual contribution itself – that is, suppose consumers get a “warm glow” from giving to the public good in addition to knowing that the overall public good level is higher as a result of their contributions. We could then represent preferences with the Cobb-Douglas utility function β γ α un (xn , y, zn ) = xα zn + n y zn = xn X β zj znγ , (27.51) max α ln(I − z1 ) + β ln(z1 + (N − 1)z) + γ ln z1 , (27.52) j6=n where the public good y is simply the sum of all individual contributions. Consumer n’s individual contribution zn therefore enters the utility function twice – once because it contributes to the overall public good level and once because the individual derives utility from writing a check for the public good. As the number of consumers increases, the impact of n’s marginal contribution to y diminishes (giving rise to a worsening free rider problem), but the “warm glow effect” remains unchanged because it is, in essence, a private good. Consider a simple example in which there are N consumers that are identical both in their incomes I and their preferences (that can be represented as in equation (27.51)). Since all individuals are identical, they will contribute identical amounts z to the public good in equilibrium. Taking everyone else’s contribution as given, we can then determine how much z1 individual 1 will give to the public good by solving the problem z1 where we have incorporated the individual’s budget constraint by expressing x1 = I − z1 and we have taken the log of the utility function in equation (27.51) to make the derivation of the first order condition a bit less messy. The first order condition (after re-arranging a few terms) can be written as (α + β + γ)z12 + (α + γ)(N − 1)zz1 = (β + γ)Iz1 + γ(N − 1)Iz. (27.53) Solving this for z1 would give individual 1’s best response to everyone else giving z to the public good. But we know that in equilibrium z1 = z – and so we can simply substitute this into the first order condition and solve for z to get the equilibrium level of contribution by every individual as z eq = (β + γN )I . β + (α + γ)N (27.54) 27B. The Mathematics of Public Goods 1095 “Warm Glow” Free N =1 N =2 y eq 600 1,000 y∗ 600 1,200 y eq /y ∗ 1.000 0.833 Riding as Population Increases N =5 N =10 N =25 N =100 2,059 3,750 8,766 33,775 3,000 6,000 15,000 60,000 0.686 0.625 0.584 0.563 Table 27.3: I = 1, 000, α = 0.4, β = 0.4, γ = 0.2 If you were a social planner choosing z (assuming you constrain yourself to choosing each individual’s contribution to be the same as everyone else’s), you would set z∗ = (β + γ)I . α+β+γ (27.55) Exercise 27B.18 Verify our derivation of z eq and z ∗ . Then demonstrate that z eq converges to z ∗ as β goes to zero. Can you make intuitive sense of this? In Table 27.3, we can then again illustrate how the equilibrium public good level compares to the optimum as population increases. This is similar to our exercise in Table 27.2 where we assumed no warm glow from giving and thus simply saw the free rider problem at work. In both cases, we are setting the exponent on the private good x equal to the exponent on the public good y, but now we are permitting γ (which was implicitly set to zero in Table 27.2) to be greater than zero to introduce a warm glow effect. Notice that the previous prediction that free riding will drive private contributions to zero as population increases now no longer holds because of the private benefit that individuals get from contributing. 27B.4.2 Marketing Public Goods Civil society institutions that request voluntary contributions clearly attempt to appeal to the warm glow that many of us get when we give to a cause we consider worthwhile. Such institutions may furthermore market their activities in ways that facilitate such a warm glow effect. Consider our example (from Section A) of an international relief agency that assists poor families in the developing world. The alleviation of suffering in third world countries is a public good to the extent that all of us care about it to some extent – and it is a huge public good with huge free rider problems because it enters so many utility functions. But suppose that the agency can make us think of our individual contributions to this public good as a private good – by matching us to specific families that we (and only we, if we believe the marketing) are helping. We can think of this as the marketing branch of our civil society institution telling us to forget about β in our utility function and focus on γ. Put differently, in the Cobb-Douglas example we have been working with where we can think of the exponents as summing to 1, relief agencies – even if they cannot change how much we care about our own private consumption of x (and thus cannot alter α as a fraction of the sum of all the exponents) – might be able to persuade us that γ is large relative the β. How much does this help? Consider the simple example in Table 27.4. Here we assume that there are 10,000 identical individuals considering a gift to a public good y. We set α = 0.4 and (β + γ) = 0.6 and then ask how each individual’s gift will change as the share of (β + γ) that is a “warm glow” increases (i.e. as γ increases relative to β.) The impact is quite dramatic. If each of us considers our contribution solely to the extent to which it adds to y, we give 15 cents. But 1096 z eq y eq Chapter 27. Public Goods Individual and Total Private Giving with γ=0 γ=0.1 γ=0.2 γ=0.3 $0.15 $200.08 $333.38 $428.60 $1,500 $2,000,800 $3,333,800 $4,286,000 increasing “Warm Glow” γ=0.4 γ=0.5 γ=0.6 $500.01 $555.56 $600.00 $5,000,100 $5,555,600 $6,000,000 Table 27.4: I = 1, 000, N = 10, 000, α = 0.4, β + γ = 0.6 if the charitable organization can get us to view even a small portion of what we are giving as a private good, our contributions go up significantly – and continue going up the more successful the marketing department in the charitable organization is. The total funding for our charity is then given in the second row of the table. The “warm glow” effect can therefore help alleviate the free rider problem by getting individuals to view their contributions as providing both public and private benefits. However, the effect will never fully overcome the free rider problem – unless we converge to the extreme case you thought about in exercise 27B.18. Exercise 27B.19 Suppose the above example applies to a pastor whose congregation has 1,000 members that get utility from overall donations y to the church as well as their own individual contribution zn . Each member makes $50,000 and tastes are defined as in equation (27.51) with α = 0.5, β = 0.495 and γ = 0.005. The pastor needs to raise $1 million for a new church. He can either put his effort into doubling the size of his congregation, or he can put his energy into fiery sermons to his current congregation – sermons that will change γ to 0.01 and β to 0.49. Can you show that these will have roughly the same impact on how much he collects? 27B.4.3 Civil Society and “Tipping Points” Now suppose that instead of simply deriving some “warm glow” from knowing that we are contributing to a public good, the size of that warm glow is related to how many of our friends are also giving to the public good. In particular, suppose that the Cobb-Douglas exponent γ depends on the contribution z by others such that z γ(z) = δ1 + δ2 . (27.56) I Plugging this into the first order condition in equation (27.53), we could again solve for the equilibrium private contribution levels. As you do this, however, you will notice that it has become more difficult to solve for z eq and that we would have to apply the quadratic formula to solve eq eq for two rather than one solutions – a low zlow and a high zhigh .12 Some parameter choices for δ1 and δ2 will make both of these solutions feasible – which implies that we have two different Nash equilibria. Furthermore, since the equilibrium contributions shape preferences by influencing γ, the two equilibria result in different preferences depending on which equilibrium we reach. 12 Substituting γ(z) into equation (27.54) and cross-multiplying, we get βz + αN z + γ(z)N z = βI + γ(z)N I, (27.57) and replacing γ(z) with δ1 + δ2 (z/I), we get (after some more re-arranging of terms) δ2 N 2 z + (β − (δ2 − α − δ1 )N ) z − (β + δ1 N )I = 0. I It is to this expression that the quadratic formula can then be applied. (27.58) 27B. The Mathematics of Public Goods eq zlow eq zhigh 1097 Multiple Equilibria when “Warm Glow” is Endogenous δ2 =0.6 δ2 =0.8 δ2 =1.0 δ2 =1.2 δ2 =1.4 δ2 =1.6 $56.59 $25.57 $16.79 $12.53 $10.00 $8.32 $293.34 $486.88 $593.17 $662.44 $711.40 $747.90 Table 27.5: I = 1, 000, N = 10, 000, α = 0.4, β = 0.4, δ1 = −0.01 In Table 27.5, I calculated the low and high equilibrium contributions for different values of δ2 just to illustrate how different the multiple equilibria in such settings can be. (The values of the remaining parameters in the model are reported in the table.) Take the middle column where δ2 = 1 as an example. In the low contributions equilibrium, we contribute not even 3% of what we contribute in the high contribution equilibrium! This is because in the low contributions equilibrium, γ (when α, β and γ are normalized to sum to 1) is 0.0084 – or essentially zero. Thus, we barely derive a private benefit from giving (because all of us are giving so little) – and we are essentially just playing the standard free rider game. In the high contributions equilibrium, on the other hand, the same normalized γ is 0.422, with each of us deriving substantial private benefit from our public giving. eq eq Exercise 27B.20 * Suppose δ2 = 1. Using δ1 = −0.01 and the values zlow and zhigh in the table, derive the implied level of γ in the two equilibria. (Note that these will not match the ones discussed in the text because the table does not normalize all exponents in the utility function to sum to 1). Then, using the eq eq parameters for I, N , α and β provided in the table, employ equation (27.54) to verify zlow as well as zhigh . Nothing in the game theory that we have learned makes one of these equilibria more or less plausible than the other. They are simply two different ways in which individuals might coordinate their behavior if they in fact value their own contribution to public goods more when their friends are also contributing. But if a civil society institution finds itself in a “low contribution” equilibrium, it might find ways to get individuals to coordinate on the “high contribution” equilibrium instead. If it can get sufficiently many individuals to “temporarily” deviate from their low contribution, then this makes it more attractive for others to follow suit. The magnitude of the deviations matter a great deal – because if deviations are not sufficiently large, individuals are likely to fall back into the “low contributions” equilibrium. But if the institution can induce sufficiently large deviations, we can cross a “tipping point” where the critical mass has changed their contributions and the natural tendency is now to fall into the “high contribution” equilibrium. 27B.5 Preference Revelation Mechanisms As we noted in Section A, individuals typically have an incentive to misrepresent their preferences for public goods if their contributions to the public good are linked to their stated preferences for public goods. Economists have therefore thought hard about how to overcome this problem, and they have proposed “mechanisms” that take into account this incentive problem. The general study of creating mechanisms that provide individuals with the incentive to truthfully reveal private information (like their preferences for public goods) is called mechanism design. We will begin by introducing the general concept and will then illustrate a more general example of a mechanism (than the one we introduced in Section A) under which individuals reveal their true preferences for public goods to the institution that requests such information. 1098 27B.5.1 Chapter 27. Public Goods Mechanism Design Suppose that A denotes the set of possible outcomes that we may wish to attain, and let {%} denote the set of possible preferences that individuals might have over these outcomes. For instance, in the public goods case, A might denote different levels of public goods and different ways of funding them. An institution like the government might then have in mind some function f : {%}N → A that would translate the preferences of the N different individuals in the population into the “best” outcome from A according to some criteria captured by the function f . For instance, in the public goods case, the government might wish to implement the efficient level of public goods which depends on the preferences that people in the population have. If the government knew all the preferences in the population, it could simply do this. Instead, however, the government needs to request the information about preferences from individuals in the form of “messages” that individuals can send to the government. Let M denote the set of possible messages that individuals are allowed to convey to the government. The government then needs to take all the messages it collects and translate these into an outcome from A; i.e. it needs to define a function g : M N → A. A mechanism is the combination of the definition of the types of messages that individuals are permitted to send and the manner in which the messages are translated into outcomes – i.e. a mechanism is the combination (M, g). The challenge for the mechanism designer is to define M and g such that the outcome that emerges from the messages sent by individuals is the same that the government would have chosen had it simply been able to observe preferences directly and used the function f to pick outcomes. The mechanism involves “truth telling” if the equilibrium strategy of individuals is to send messages that truthfully reveal the relevant information about their preferences needed by the government given that individuals know the function g which the government uses to translate messages into outcomes. The mechanism is said to implement f if the outcomes that emerge through the application of g to the equilibrium messages sent by individuals are the same outcomes that would have emerged if f could have been applied directly to the true preferences individuals have. This is depicted graphically in Graph 27.5 where, rather than being able to directly observe {%}N and implement f to choose a social outcome from A, a mechanism (M, g) is set up to create a “message game” in which each player chooses what message to send given that messages are translated to outcomes through g. Graph 27.5: Designing a Mechanism 27B. The Mathematics of Public Goods 27B.5.2 1099 The “Groves-Clarke” Mechanism for Public Goods Suppose then that we consider a world in which N different individuals would benefit from the provision of a public good y that can be produced at constant marginal cost M C. Our objective f is to provide the efficient public good level and raise revenues to pay for the cost of doing so. In order to determine the optimal public good quantity y ∗ , we need to know individual demands for y, but we typically do not know what these demands are. We therefore need to have the N individuals report their demands to us by defining a set of possible messages M that they can send and devise a scheme g by which we are going to settle on a public good level and a payment to be paid by each of the individuals. The Groves-Clarke mechanism is one such mechanism that has been proposed.13 The mechanism proceeds as follows, with (1) defining M and (2) and (3) together defining g : M N → A: (1) First, individuals are asked to reveal their (inverse) demands for the public good, with each individual i revealing RDi (y). Such a revealed (inverse) demand curve is depicted in panel (a) of Graph 27.6 for consumer i. The set of possible messages M is therefore simply the set of possible downward sloping demand curves. (2) The institution that implements the mechanism then determines y ∗ as if the revealed demands were in fact people’s actual demands. The RDi curves are thus added up, and y ∗ is set so that the (vertical) sum of revealed demands is equal to the marginal cost M C of producing the public good; i.e. N X RDi (y ∗ ) = M C. (27.59) i=1 (3) Each individual is assigned a “price” pi in some arbitrary way that has no relation to what individuals revealed, P with the only restriction that the sum of the individual pi ’s equals the marginal costPM C, i.e. pi = M C. For each individual i, a quantity y i is then defined such that pi = [M C − j6=i RDj (y)] and the total payment Pi charged to individual i is set to Z y∗ X M C − RDj (y) dy. (27.60) Pi (pi ) = pi y i + yi j6=i Graph 27.6 clarifies exactly what the mechanism proposes. In panel (a), we plot the revealed (inverse) demand curve RDi from consumer iP – which is a message sent in step (1) above. In panel (b), we add to this graph the curve (M C − j6=i RDj ). At the intersection of these two curves, P (M C − j6=i RDj ) = RDi , which implies that equation (27.59) is satisfied and we have located y ∗ . Finally, P in panel (c) we determine the payment owed by consumer i. First, we find where pi = [M C − j6=i RDj (y)] to define y i . The payment owed by i then consists of the two parts in equation (27.60): the part pi yP i is equal to the shaded blue area, while the remainder is the magenta area underneath the (M C − j6=i RDj (y)) function between yi and y ∗ . The total payment Pi (pi ) owed by consumer i is then simply the sum of the blue and magenta areas. 13 The mechanisms is named for Theodore Groves (1942-) and Edward Clarke (1939-) who separately developed different versions in the late 1960’s and early 1970’s. William Vickerey (1914-96) is often credited with having hinted at a similar mechanism in his earlier work on auctions, and some therefore refer to the mechanism as the “VickeryGroves-Clarke mechanism”. Vickery won the Nobel Prize in Economics in 1996 but passed away only 3 days after the prize was announced. 1100 Chapter 27. Public Goods Graph 27.6: The Groves-Clarke Mechanism Graph 27.6c assumes that y i < y ∗ , but it could be that we assigned a high enough pi to individual i such that the reverse holds. In that case, the integral in equation (27.60) is negative which implies that consumer i would face a payment that is less than pi y i . Exercise 27B.21 Illustrate in a graph similar to Graph 27.6 what the payment Pi (pi ) for this individual would be if pi is sufficiently high such that yi > y ∗ . 27B.5.3 Equilibrium Messages in the Groves-Clarke Mechanism We can now ask what messages each individual will send in equilibrium under this mechanism. First, notice the following: The payment Pi (pi ) owed by individual i depends on a number of variables – none of which except for one can be influenced by the message that is sent by individual i. To be more precise, the individual has no control over pi which is arbitrarily set by the mechanism designer. He furthermore has no control over the P marginal cost M C or the messages RDj (y) sent by others. Since y i is determined from (M C − j6=i RDj ), he furthermore has no control over yi . That leaves only y ∗ which is actually affected by individual i’s message! This is key to making the mechanism work. Stage 1 of the mechanism – the stage in which individuals send their (inverse) demand curve messages to the mechanism designer – is a simultaneous move game in which each player settles on a strategy. We can then ask what consumer i’s best strategy is given what strategies are played by all other players. And it will turn out that we have defined a simultaneous move game in which each player in fact has a dominant strategy – i.e. a strategy that is his best response to any and all messages that others might send. We can illustrate this by beginning in panel (a) of Graph 27.7 with all the portions of the problem that are not impacted P by the message sent by individual i. These are graphed in blue and include the curve (M C − j6=i RDi ) and the “price” pi assigned to consumer i. We can then add to this the green (inverse) demand curve that is consumer i’s true demand curve (which only he knows). If he chooses to tell the truth and reports this as his message, the outcome will be that y t will be produced, with consumer i charged the shaded area. 27B. The Mathematics of Public Goods 1101 Graph 27.7: Truth telling is Optimal In panels (b) and (c), we then consider how consumer i will fare if he under- or over-reports his demand for the public good. Consider first the case where he reports the magenta curve RDiu (y) is panel (b). The charge he will incur will then be equal to the area (d + e + f ) rather than the area (b + c + d + e + f ) that he would incur if he told the truth. Thus, by under-reporting his true demand for the public good, he will save (b+c). But at the same time, his under-reporting will cause the public good quantity that is produced to fall from y t to y u . If we then use his magenta true (inverse) demand as his marginal willingness to pay curve,14 we can conclude that this reduction in the public good will cause him to lose area (a + b + c) in value from the lower public good output. While he therefore would save (b + c) in payments, he would lose the equivalent of (a+ b + c) in value from the reduced public good – leaving him worse off by area (a). Under-reporting his demand for the public good is therefore counterproductive. In panel (c), we do the analogous exercise for considering whether it might be in the consumer’s interest to over-report his demand for the public good by reporting RDio . This will increase the payment he owes from (i + j + k) under truth telling to (g + h + i + j + k) when the consumer over-reports his demand, thus increasing his payment by (g + h). But the additional value from the increase in the public good (from y t under truth telling to y o when over-reporting) is only h. Thus, sending the message RDio rather than the truth results in a loss of (g). Over-reporting is therefore also counter-productive. Exercise 27B.22 In Graph 27.7, we considered the case in which yi < y t . Repeat the analysis above to show that over- and under-reporting is similarly counterproductive when pi is sufficiently high to cause yi > yt . Since none of our reasoning has assumed anything about whether individuals other than i are reporting their demands truthfully, we can conclude that it is in fact a dominant strategy for 14 We know from our consumer theory chapters that uncompensated demand curves can be interpreted as marginal willingness to pay (or Hicksian) curves only in the case of quasilinear preferences. For simplicity, we are therefore assuming that underlying preferences are quasilinear. However, while the graphs would get a bit more complex, the analysis holds also for any set of preferences that are not quasilinear. 1102 Chapter 27. Public Goods consumer i to report his demand for the public good truthfully. And the same reasoning applies to all consumers – implying that truth telling is a dominant strategy equilibrium under the GrovesClarke mechanism. This in turn implies that the mechanism will produce the optimal level y ∗ of the public good. 27B.5.4 Feasibility of the Groves-Clarke Mechanism While we now know that individuals, when faced with the incentives of the Groves-Clarke mechanism, will report their demands for public goods truthfully, the mechanism will not be feasible unless it raises sufficient revenues T R for the mechanism designer to actually pay for the total cost (which is equal to T C = y ∗ (M C) in the absence of fixed costs) of the public good output level y ∗ that emerges. It is easy to illustrate that this is in fact the case. For each of the individuals affected by the mechanism, one of three scenarios will arise depending on what pi the individual was assigned: (1) y i < y ∗ , (2) y i = y ∗ or (3) y i > y ∗ . These three cases are graphed in the three panels of Graph 27.8. Graph 27.8: Revenues Exceed Costs under the Groves-Clarke Mechanism In panel (a), y i < y ∗ which results in Pi (pi ) that is equal to the area (a + b + c + d). This area could be divided into an area pi y ∗ = (a + b + c) plus the remaining shaded triangle (d). In panel (c), y i > y ∗ which results in Pi (pi ) = (e + f + g + h) – and this area can similarly be divided into pi y ∗ = (e + f + g) plus the shaded area (h). In both cases, we therefore know that we will collect (pi ) exactly pi y ∗ plus some additional revenue. Only in panel (b) where yi = y ∗ is the payment PiP equal P to pi y ∗ . The total revenue T R we collect from all consumers is then at least pi y ∗ , and since pi = M C, we can conclude that TR ≥ N X pi y ∗ = y ∗ (M C) = T C. (27.61) i=1 We can furthermore see from Graph 27.8 that the only way in which the inequality in the equation becomes an equality – i.e. the only way that total revenues will exactly equal total costs – 27B. The Mathematics of Public Goods 1103 is if the “prices” happened to be assigned in such a way that y i = y ∗ for all individuals (as illustrated in panel (b) of the graph). In that special case, the “prices” we have assigned are like real prices in the sense that individuals pay exactly price times quantity for the public good. In that special case it is furthermore true that all individuals would in fact choose the optimal public good level y ∗ under the per-unit prices they were assigned. In other words, in that special case, pi is the Lindahl price for all consumers and we have implemented a Lindahl equilibrium. Of course this could only happen accidentally under the Groves-Clarke mechanism because the pi ’s are assigned arbitrarily without knowledge of the underlying demands by individuals. 27B.5.5 A Fundamental Problem in Mechanism Design Our conclusion that the Groves-Clarke mechanism will almost always raise revenues that exceed the cost of providing the optimal level of the public good then creates a problem for us: What do we do with the excess revenue? Remember that we are trying to implement an efficient solution to the public goods problem – which means that throwing away the excess revenue cannot be the answer. After all, if we did throw away the excess revenue, we can easily think of a way of making someone better off without making anyone else worse off: Just give the excess revenue back to one or some or all of the consumers. But that creates another problem: If we return the excess revenues, we would create income effects for consumers unless tastes are quasi-linear – which then would mean that we would alter the optimal level of the public good. Put differently, giving back the excess revenue alters y ∗ – which means our whole analysis above is thrown out the window. For this reason, the Groves-Clarke mechanism actually can only implement a Pareto optimum under the special assumption that individual preferences are quasilinear – a rather strong assumption to make about preferences we know nothing about at the beginning of the mechanism. This is a symptom of a much more general problem faced by mechanism designers, a problem that has become formalized in what is known as the “Gibbard-Satterthwaite Theorem.”15 We will not develop this formally here, but it bears a striking resemblance to another theorem we will develop in Section B of Chapter 28. In essence, the theorem says the following: So long as the f function that the mechanism designer is trying to implement in Graph 27.5 takes into account the tastes of more than one individual, the function cannot be implemented by any mechanism that makes truth-telling a dominant strategy unless we can restrict the type of preferences that individuals have to begin with. In the Groves-Clarke mechanism, for instance, the only way in which we could implement an efficient outcome was to assume individuals only have quasi-linear preferences. The Gibbard-Satterthwaite theorem does leave open the possibility for a mechanism designer to think up a mechanism that can implement an f function (that takes all preferences into account and places no a priori restrictions on allowable preference) so long as the designer is content to have truth-telling emerge as a Nash equilibrium rather than a dominant strategy (Nash) equilibrium. Thus, it is possible, for instance, to modify the Groves-Clarke mechanism in such a way that there exists a truth telling Nash equilibrium that results in the optimal provision of public goods with total revenues exactly equaling total costs. Such mechanisms have in fact been derived, and some of them are quite simple in terms of the messages they ask consumers to send. Some have even been implemented in the real world.16 15 The theorem is named for Allan Gibbard (1942-) and Mark Satterthwaite (1945-) who independently developed the basic result in the early 1970’s. 16 The most famous such mechanism was developed in Groves, Theodore and John Ledyard (1977) “Optimal 1104 Chapter 27. Public Goods Conclusion The central problem in public goods provision is found in the existence of positive externalities that such goods produce and that individuals themselves may not take into account in their consumption and production choices unless something brings their private incentives in line with the social goal of efficiency. Without some coordinating device, such individuals are trapped in a Prisoners’ dilemma, each with an incentive to free ride on others, all better off if they could find a way to enforce cooperation. Still, goods that are, at least to some extent, non-rivalrous are provided by all sorts of combinations of markets, civil society institutions and governments. When such goods are excludable, we see them provided in families (among family members), churches, local communities, competitive firms and clubs. In such settings, individuals find ways of overcoming the free rider problem and its Prisoners’ dilemma incentives, whether through repeated interactions, through government subsidies, through Coasian bargaining, through Tiebout competition or by responding to “warm glow” elements of our tastes. While in some cases the solution is found solely in voluntary civil society interactions, often such goods are provided through combinations of markets, civil society and government. As goods become non-excludable and more non-rivalrous, however, it becomes increasingly difficult to rely on markets or civil society institutions as problems of free riding and incentives to misrepresent preferences become more intense, and the case for central government provision of such goods becomes increasingly compelling. Governments, of course, have their own challenges to overcome. In the case of public goods, for instance, optimal policy typically requires knowledge of individual preferences that can be aggregated by the government to determine the appropriate level of public goods. Preference revelation mechanisms of the type we have discussed in this chapter offer one way to gather such knowledge, but it has not been one that has, at least thus far, proven terribly practical in most real world public goods settings. The other natural way in which we attempt to convey our preferences about public goods is through democratic political processes – processes in which we vote either directly (or indirectly through our elected representatives) for or against a proposal. In Chapter 28, we will therefore take on the challenge of thinking about democratic political processes and the ways in which they gather information on voter preferences and generate policy outcomes from this information. Since voting is (usually) anonymous, we do not run into the problem that individuals have an incentive to mis-represent their tastes for public goods – although we will see that non-anonymous legislators often do have such strategic incentives. In addition we will see that democratic processes give rise to a whole different set of their own peculiar problems. End of Chapter Exercises 27.1 We discussed in the text the basic externality problem that we face when we rely on private giving to public projects. In this exercise, we consider how this changes as the number of people involved increases. A: Suppose that there are N individuals who consume a public good. (a) Begin with the best response function in panel (a) of Graph 27.3 – i.e. the best response of one person’s giving to another person’s giving when N = 2. Draw the 45 degree line into your graph of this best response function. (b) Now suppose that all N individuals are the same – just as we assumed the 2 individuals in Graph 27.3 are the same. Given the symmetry of the problem (in terms of everyone being identical), how must the contributions of each person relate to one another in equilibrium? Allocation of Public Goods: A Solution to the ‘Free Rider’ Problem,” Econometrica 45, 783-810. 27B. The Mathematics of Public Goods 1105 (c) In your graph, replace y2 – the giving by person 2, with y – and let y be the giving that each person other than person 1 undertakes (assuming they all give the same amount). As N increases, what happens to the best response function for person 1? Explain, and relate your answer to the free rider problem. (d) Given your answers to (b) and (c), what happens to person 1’s equilibrium contribution as N increases? (Hint: Where on the best response function will the equilibrium contribution lie?) (e) When N = 2, how much of the overall benefit from his contribution is individual 1 taking into account as he determines his level of giving? How does this change when N increases to 3 and 4? How does it change as N gets very large? (f) What does your answer imply for the level of subsidy s that is necessary to get people to contribute to the efficient level of the public good as N increases? (Define s as the level of subsidy that will cause a $1 contribution to the public good to cost the individual only $(1 − s).) (g) Explain how, as N becomes large, the optimal subsidy policy becomes pretty much equivalent to the government simply providing the public good. B: In Section 27B.2.2, we considered how two individuals respond to having the government subsidize their voluntary giving to the production of a public good. Suppose again that individuals have preferences that are captured by the utility function u(x, y) = xα y (1−α) where x is dollars worth of private consumption and y is dollars spent on the public good. All individuals have income I, and the public good is financed by private contributions denoted zn for individual n. The government subsidizes private contributions at a rate of s ≤ 1 and finances this with a tax t on income. (a) Suppose there are N individuals. What is the efficient level of public good funding? (b) Since individuals are identical, the Nash equilibrium response to any policy (t, s) will be symmetric – i.e. all individuals end up giving the same in equilibrium. Suppose all individuals other than n give z. Derive the best response function zn (t, s, z) for individual n. (As in the text, this is most easily done by defining n’s optimization as an unconstrained optimization problem with only zn as the choice variable and the Cobb-Douglas utility function written in log form.) (c) Use your answer to (b) to derive the equilibrium level of individual private giving z eq (t, s). How does it vary with N ? (d) What is the equilibrium quantity of the public good for policy (t, s)? (e) For the policy (t, s) to result in the optimal level of public good funding, what has to be the relationship between t and s if the government is to cover the cost of the subsidy with the tax revenues it raises? (f) Substitute your expression for t from (e) into your answer to (d). Then determine what level of s is necessary in order for private giving to result in the efficient level of output you determined in (a). (g) Derive the optimal policy (t∗ , s∗ ) that results in efficient levels of public good provision through voluntary giving. What is the optimal policy when N = 2? (Your answer should be equal to what we calculated for the 2-person case in Section 27B.2.2.) What if N = 3 and N = 4? (h) Can you explain s∗ when N is 2, 3, and 4 in terms of how the externality changes as N increases? Does s∗ for N = 1 make intuitive sense? (i) What does this optimal policy converge to as N gets large? Interpret what this means. 27.2 * In exercise 27.1 we extended our analysis of subsidized voluntary giving from 2 to N people. In the process, we simply assumed the government would set t to cover its costs – and that individuals would take t as given when they make their decision on how much to give. We now explore how the strategic setting changes when individuals predict how their giving will translate into taxes. A: Consider again the case where N identical people enjoy the public good. (a) First, suppose N = 2 and suppose the government subsidizes private giving at a rate of s. If individual n gives yn to the public good, what fraction of the resulting tax to cover the subsidy on his giving will he have to pay? (b) Compare the case where the individual does not take the tax effect of his giving into account to the case where he does. What would you expect to happen to n’s best response function for giving to the public good in the former case relative to the latter case? In which case would you expect the equilibrium response to a subsidy s to be greater? (c) Explain the following true statement: When N = 2, a subsidy s in the case where individuals do not take the balanced-budget tax consequence of a subsidy into account will have the same impact as a subsidy 2s in the case where they do. 1106 Chapter 27. Public Goods (d) Given your answer to (c) (and given that the optimal subsidy level when N = 2 in exercise 27.1 was 0.5), what do you think s would have to be to achieve the efficient level of the public good now that individuals think about balanced-budget tax consequences? (e) Next suppose N is very large. Explain why it is now a good approximation to assume that individual n takes t as given when he chooses his contribution level to the public good (as he did in exercise 27.1). (f) True or False: The efficient level of the subsidy is the same when N = 2 as when N is very large if individuals take into account the tax implication of increasing their giving to the subsidized public good. (g) Finally, suppose we start with N = 2 and raise N . What happens to the degree to which n’s giving decisions impact n’s tax obligations as N increases? What happens to the size of the free rider problem as N increases? In what sense do these introduce offsetting forces as we think about the equilibrium level of private contributions? B: Consider the same set-up as in exercise 27.1 but now suppose that each individual assumes the government will balance its budget and therefore anticipates the impact his giving has on the tax rate t when the subsidy s is greater than zero. (a) The problem is again symmetric in the sense that all individuals are the same – so in equilibrium, all individuals will end up giving the same amount to the public good. Suppose all (N − 1) individuals other than n give z when the subsidy is s. Express the budget-balancing tax rate as a function of s assuming person n gives zn while everyone else gives z. (b) Individual n knows that his after-tax income will be (1 − t)I while his cost of giving zn is (1 − s)zn . Using your answer from (a), express individual n’s private good consumption as a function of s and zn (given everyone else gives z.) (c) Set up the utility maximization problem for individual n to determine his best response giving function (given that everyone else gives z). Then solve for zn as a function of z and s. (The problem is easiest to solve if it is set up as an unconstrained optimization problem with only z1 as the choice variable – and with utility expressed as the log of the Cobb-Douglas functional form.) (d) Use the fact that zn has to be equal to z in equilibrium to solve for the equilibrium individual contribution z eq as a function of s. (You should be able to simplify the denominator of your expression to (1 + α(N − 1)(1 − s).) (e) If everyone gave an equal share of the efficient level of the public good funding, how much would each person contribute? Use this to derive the optimal level of s. Doest it depend on N ? (f) True or False: When individuals take into account the tax implications of government subsidized private giving, the optimal subsidy rate is the same regardless of N – and equal to what it is when N gets large for the case when people do not consider the impact of subsidized giving on tax rates (as explored in exercise 27.1). 27.3 Everyday Application: Sandwiches, Chess Clubs, Movie Theaters and Fireworks: In the introduction, we mentioned that, while we often treat public and private goods as distinct concepts, many goods actually lie in between the extremes because of “crowding”. A: We can think of the level of crowding as determining the optimal group size for consumption of the good – with optimal group size in turn locating the good on the continuum between purely private and purely public goods. (a) One way to model different types of goods is in terms of the marginal cost and marginal benefit of admitting additional group members to enjoy the good. Begin by considering a bite of your lunch sandwich. What is the marginal benefit of admitting a second person to the consumption of this bite? What is therefore the optimal “group size” – and how does this relate to our conception of the sandwich bite as a private good? (b) Next, consider a chess club. Draw a graph with group size N on the horizontal axis and dollars on the vertical. With additional members, you’ll have to get more chess-boards – with the marginal cost of additional members plausibly being flat. The marginal benefit of additional members might initially be increasing, but if the club gets too large, it becomes impersonal and not much fun. Draw the marginal benefit and marginal cost curves and indicate the optimal group size. In what way is the chess club not a pure public good? (c) Consider the same exercise with respect to a movie theater that has N seats (but you could add additional people by having them sit or stand in the isles). Each customer adds to the mess and thus the cleanup cost. What might the marginal cost and benefit curves now look like? 27B. The Mathematics of Public Goods 1107 (d) Repeat the exercise for fireworks. (e) Which of these do you think the market and/or civil society can provide relatively efficiently – and which might require some government assistance? (f) Why do you think fireworks on national holidays are usually provided by local governments – but Disney World is able to put on fireworks every night without government help? B: Consider in this part of the exercise only crowding on the cost side – with the cost of providing some discrete public good given by the function c(N ) = F C + αN β with α > 0 and β ≥ 0. Assume throughout that there is no crowding in consumption of the public good. (a) Derive the marginal cost of admitting additional customers. In order for there to be crowding in production, how large must β be? (b) Find the group membership at the lowest point of the average cost function. How does this relate to optimal group size when group size is sufficiently small for multiple providers to be in the market? (c) What is the relationship between α, β and F C for purely private goods? (d) Suppose that the good is a purely public good. What value of α could make this so? If α > 0, what value of β might make this so? (e) How does α affect optimal group size? What about F C and β? Interpret your answer. 27.4 Everyday, Business and Policy Application: Competitive Local Public and Club Good Production: In exercise 27.3, we considered some ways in which we can differentiate between goods that lie in between the extremes of pure private and pure public goods. A: Consider the case where there is a (recurring) fixed cost F C to producing the public good y – and the marginal cost of producing the same level of y is increasing in the group size N because of crowding. (a) Consider again a graph with N – the group size – on the horizontal and dollars on the vertical. Then graph the average and marginal cost of providing a given level of y as N increases. (b) Suppose that the lowest point of the average curve you have drawn occurs at N ∗ , with N ∗ greater than 1 but significantly less than the population size. If the good is excludable, what would you expect the admissions price to be in long run competitive equilibrium if firms (or clubs) that provide the good can freely enter or exit? (c) You have so far considered the case of firms producing a given level of y. Suppose next that firms could choose lower levels of y (smaller swimming pools, schools with larger class sizes, etc.) that carry lower recurring fixed costs. If people have different demands for y, what would you expect to happen in equilibrium as firms compete? (d) Suppose instead that the public good is not excludable in the usual sense – but rather that it is a good which can be consumed only by those who live within a certain distance of where the good is produced. (Consider, for instance, a public school.) How does the shape of the average cost curve you have drawn determine the optimal community size (where communities provide the public good)? (e) Local communities often use property taxes to finance their public good production. If households of different types are free to buy houses of different size (and value), why might higher income households (who buy larger homes) be worried about lower income households “free-riding”? (f) Many communities impose zoning regulations that require houses and land plots to be of some minimum size. Can you explain the motivation for such “exclusionary zoning” in light of the concern over free riding? (g) If local public goods are such that optimal group size is sufficiently small to result in a very competitive environment (in which communities compete for residents), how might the practice of exclusionary zoning result in very homogeneous communities – i.e. in communities where households are very similar to one another and live in very similar types of houses? (h) Suppose that a court rules (as real world courts have) that even wealthy communities must set aside some fraction of their land for “low income housing”. How would you expect the prices of “low income houses” in relatively wealthy communities (that provide high levels of local public goods) to compare to the prices of identical houses in low income communities? How would you expect the average income of those residing in identical low income housing to compare across these different communities? (i) True or False: The insights above suggest that local community competition might result in efficient provision of local public goods, but it also raises the “equity” concern that the poor will have less access to certain local public goods (such as good public schools). 1108 Chapter 27. Public Goods B: Consider again the cost function c(N ) = F C + αN β with α > 0 and β ≥ 0 (as we did in exercise 27.3). (a) In the case of competitive firms providing this excludable public good, calculate the long run equilibrium admission price you would expect to emerge. (b) Consider a town in which, at any given time, 23,500 people are interested in going to the movies. Suppose the per auditorium/screen costs of a movie theater are characterized by the functions in this problem, with F C = 900, α = 0.5, and β = 1.5. Determine the optimal auditorium capacity N ∗ , the equilibrium price per ticket p∗ and the equilibrium number of movie screens. (c) Suppose instead that a spatially constrained public good is provided by local communities that fund the public good production through a property tax. Economic theorists have shown that, if we assume it is relatively easy to move from one community to another, an equilibrium may not exist unless communities find a way of excluding those who might attempt to free-ride. Can you explain the intuition for this? (d) Would the (unconstitutional) practice of being able to set a minimum income level for community members establish a way for an equilibrium to emerge? How does the practice of exclusionary zoning (as defined in part A of the exercise) accomplish the same thing? (e) In the extreme, a model with exclusionary zoning might result in complete self-selection of household types into communities – with everyone within a community being identical to everyone else. How does the property tax in this case mimic a per-capita user fee for the public good? (f) * Can you argue that, in light of your answer to A(g), the same might be true if zoning regulations are not uniformly the same within a community? 27.5 * Everyday and Business Application: Raising Money for a Streetlight through a “Subscription Campaign”: Sometimes, a civil society institution’s goal can be clearly articulated in terms of a dollar value that is needed. Consider, for instance, the problem you and I face when we want to fund a streetlight on our dark culdesac. We know the the total cost of the light will be C – and so we know exactly how much money we need to raise. One way we can raise the money is through what is known as a subscription campaign. Here is how a subscription campaign would work: We put a money “pledge jar” in between our two houses, and you begin by pledging an amount xY 1 . We then agree that we will alternate putting a pledge for a contribution into the jar on a daily basis – with me putting Y M in a pledge xM 2 the second day, then you putting in a pledge x3 the third day, me putting in x4 the fourth day, etc. When enough money is pledged to cover the cost C of the street light, we pay for the light – with you writing a check equal to the total that you have pledged and me writing a check for the total I have pledged. A: Suppose you and I each value the light at $1,000 but the light costs $1,750. We are both incredibly impatient people – with $1 tomorrow valued by us at only $50 cents today. For simplicity, assume the light can be put up the day it is paid for. (a) Suppose it ends up taking T days for us to raise enough pledges to fund the light. Let xiT be the last pledge that is made before we reach the goal. What does subgame perfection imply xiT is? (Hint: Would it be subgame perfect for person j who pledges the day before to leave an amount to be pledged that is less than the maximum person i is willing to pledge on day T ?) (b) Next, consider person j whose turn it is to pledge on day (T − 1). What is xjT −1 ? (Hint: Person j knows that, unless he gives the amount necessary for i to finish off the required pledges on day T , he will end up having to give again (an amount equal to what you calculated for xiT ) on day (T + 1) and have the light delayed by one day.) (c) Continue working backwards. How many days will it take to collect enough pledges? (d) How much does each of us have to pay for the streetlight (assuming you go first)? (e) How much would each of us be willing to pay the government to tax us an amount equal to what we end up contributing – but to do so today and thus put up the light today? (f) What is the remaining source of inefficiency in the subscription campaign? (g) Why might a subscription campaign be a good way for a pastor of a church to raise money for a new building but not for the American Cancer Association to raise money for funding cancer research? B: Now consider the more general case where you and I both value the street light at $V , it costs $C, and $1 tomorrow is worth $δ < 1 today. Assume throughout that the equilibrium is subgame perfect. (a) Suppose, as in A(a), that we will have collected enough pledges on day T when individual i puts in the last pledge. What is xiT in terms of δ and V ? (b) What is xjT −1 ? What about xiT −2 ? 27B. The Mathematics of Public Goods 1109 (c) From your answers to (b), can you infer the pledge amount xT −t for t ranging from 1 to (T − 1)? (d) What is the amount pledged today – i.e. in period 0? (e) What is the highest that C can be in order for (T + 1) pledges – i.e. pledges starting on day 0 and ending on day T – to cover the full cost of the light. P t (f) Recalling that ∞ t=0 δ = 1/(1 − δ), what is the greatest amount that a subscription campaign can raise if it goes on sufficiently long such that we can approximate the period of the campaign as an infinite number of days? (g) True or False: A subscription campaign will eventually succeed in raising the necessary funds so long as it is efficient for us to build the street light. (h) True or False: In subscription campaigns, we should expect initial pledges to be small – and the campaign to “show increasing momentum” as time passes, with pledges increasing as we near the goal. 27.6 Business Application: The Marketing Challenge for Social Entrepreneurs: Social entrepreneurs are entrepreneurs who use their talents to advance social causes that are typically linked to the provision of some type of public good. Their challenge within the civil society is, in part, to motivate individuals to give sufficient funding to the projects that are being advanced. Aside from lobbying for government aid, we can think of two general ways in which social entrepreneurs might succeed in increasing the funding for their organizations. Both involve marketing – one aimed at increasing the number of individuals who are aware of the public good and thus to increase the donor pool, the other aimed at persuading people that they get something real out of giving to the cause. A: We can then think of the social entrepreneur as using his labor as an input into two different single-input production processes – one aimed at increasing the pool of donors, the other aimed at persuading current donors of the benefits they get from becoming more engaged. (a) Suppose that both production processes have decreasing returns to scale. What does this imply for the marginal revenue product of each production process? (b) If the social entrepreneur allocates his time optimally, how will his marginal revenue product of labor in the two production processes be related to one another? (c) Another way to view the social entrepreneur’s problem is that he has a fixed labor time allotment L that forms a time budget constraint. Graph such a budget constraint, with ℓ1 – the time allocated to increasing the donor pool – on the horizontal axis and ℓ2 – the time allocated to persuading existing donors – on the vertical. (d) What do the isoquants for the two-input production process look like? Can you interpret these as the social entrepreneur’s indifference curves? (e) Illustrate how the social entrepreneur will optimize in this graph. Can you interpret your result as identical to the one you derived in (b)? (f) Within the context of our discussion of “warm glow” effects from giving, can you interpret ℓ2 as effort that goes into persuading individuals that public goods have private benefits? (g) How might you re-interpret this model as one applying to a politician (or a “political entrepreneur”) who chooses between allocating campaign resources to mass mailings versus political rallies? (h) We discussed in the text that sometimes there is a role for “tipping points” in efforts to get individuals engaged in public causes. If the social entrepreneur attempts to pass such a “tipping point”, how might his strategy change as the fundraising effort progresses? B: Suppose that the two production processes introduced in part A are f1 (ℓ1 ) and f2 (ℓ2 ), with dfi /dℓi < 0 for i = 1, 2 and with “output” in each process defined as “dollars raised”. (a) Assuming the entrepreneur has L hours to allocate, set up his optimization problem. Can you demonstrate your conclusion from A(b)? (b) Suppose f1 (ℓ1 ) = A ln ℓ1 and f2 (ℓ2 ) = B ln ℓ2 with both A and B greater than 0. Derive the optimal ℓ1 and ℓ2 . (c) In equation (27.54), we determined the individual equilibrium contribution in the presence of a warm glow effect. Suppose that this represents the equilibrium contribution level for the donors that the social entrepreneur works with – and suppose I = 1, 000, α = 0.4, β = 0.6. In the absence of any efforts on the part of the entrepreneur, N = 1000 and γ = 0.01. How much will the entrepreneur raise without putting in any effort? 1110 Chapter 27. Public Goods 1/2 1/2 (d) Next, suppose that N (ℓ1 ) = 1000(1 + ℓ1 ) and γ(ℓ2 ) = 0.01(1 + ℓ2 ), and suppose that the entrepreneur has a total of 1,000 hours to devote to the fundraising effort. Assume that he will in fact devote all 1,000 hours to the effort, with ℓ2 therefore equal to (1000 − ℓ1 ). Create a table with ℓ1 in the first column ranging from 0 to 1000 in 100 hour increments. Calculate the implied level of ℓ2 , N and γ in the next tthree columns, and then report the equilibrium level of individual contributions z eq and the equilibrium overall funds raised y eq in the last two columns. (Obviously this is easiest to do by programming the problem in a spreadsheet.) (e) Approximately how would you recommend that the entrepreneur split his time between recruiting more donors and working with existing donors? (f) Suppose all the parameters of the problem remain the same except for the following: γ = 0.01(1 + ℓ0.5 2 + 0.001N 1.1 ). By modifying the spreadsheet that you used to create the table in part (d), can you determine the optimal number of hours the entrepreneur should put into his two fundraising activities now? How much will he raise? 27.7 Policy Application: Demand for Charities and Tax Deductibility: In end-of-chapter exercise 9.9 of Chapter 9, we investigated the impact of various U.S. income tax changes on the level of charitable giving. If you have not already done so, do so now and investigate the different ways that tax policy changes in the U.S. over the past few decades might have impacted the level of charitable giving. 27.8 Policy Application: Do Anti-Ppoverty Efforts Provide a Public Good?: There are many equity or fairness based arguments for government engagement in anti-poverty programs – and for general government redistribution programs. But is there an efficiency case to be made for government programs that redistribute income? One such possibility lies in viewing government anti-poverty efforts as a public good – but whether or not this is a credible argument depends on how we think contributions to anti-poverty efforts enter people’s tastes. A: Suppose there is a set A of individuals that contribute to anti-poverty programs and a different set B of individuals that receive income transfers from such programs (and suppose that everyone in the population is in one of these two sets). (a) In considering whether there is an efficiency case to be made for government intervention in anti-poverty efforts, do we have to consider the increased welfare of those who receive income transfers? (b) How would the individuals who give to anti-poverty programs have to view such programs in order for there to be no externality to private giving? (c) If your answer to (b) is in fact how individuals view anti-poverty efforts, are anti-poverty efforts efficient in the absence of government intervention? If the government introduced anti-poverty programs funded through taxes on those who are privately giving to such efforts already, to what extent would you expect the government programs to “crowd out” private efforts? (d) How would individuals have to view their contributions to anti-poverty programs in order for such programs to be pure public goods? (e) If the conditions in (d) hold, why is there an efficiency case for government redistribution programs? (f) If government redistribution programs are funded through taxes on the individuals who are voluntarily giving to anti-poverty programs, why might the government’s program have to be large in order to accomplish anything? (g) How does your answer to (f) change if there is a third set of individuals that does not give to anti-poverty programs, does not benefit from them but would be taxed (together with those who are privately giving to anti-poverty programs) to finance government redistribution programs. B: Denote individual n’s private good consumption as xn , the government contribution to anti-poverty efforts as g and individual n’s contribution to anti-poverty efforts as zn . Let individual n’s tastes be defined as β γ un (xn , y, zn ) = xα n y zn . (Assume that anti-poverty efforts are pure transfers of money to the poor.) Some argue that private anti-poverty programs are inherently more effective because civil society anti-poverty programs make use of information that government programs cannot get to. As a result, the argument goes, civil society anti-poverty efforts achieve a greater increase in welfare for the poor than government redistributive programs. If this is indeed the case, discuss the tradeoffs this raises as one thinks about optimal government involvement in anti-poverty efforts. (a) What has to be true for anti-poverty efforts to be strictly private goods? (b) What has to be true for anti-poverty efforts to be pure public goods? 27B. The Mathematics of Public Goods 1111 (c) Suppose the condition you derived in (a) applies (and maintain this assumption until you get to part (g)). Suppose further that there are N individuals that have different income levels – with n’s income denoted In . Will private anti-poverty efforts be funded efficiently when g = 0? What will be the equilibrium level of private funding for anti-poverty programs when g = 0 as N gets large? (d) If the government increases g without raising taxes, will private contributions to anti-poverty efforts be affected (assuming still that the condition derived in (a) holds)? (Hint: How does the individual’s optimization problem change?) (e) Suppose the government instead levies a proportional tax t on all income and uses the funds solely to fund g. How much private funding for anti-poverty programs will this government intervention crowd out? By how much will overall contributions to anti-poverty programs (including the government’s contribution) change? (Consider again the impact on the individual’s optimization problem.) (f) Can this government intervention in anti-poverty efforts be justified on efficiency grounds? (g) Suppose instead that the condition you derived in (b) holds. To simplify the analysis, suppose that the N people who care about anti-poverty programs all have the same income level I (as well as the same preferences). What is the equilibrium level of funding for anti-poverty programs when g = 0? (h) What happens to overall funding (both public and private) when the government increases g without changing taxes? (i) If the government instead imposes a proportional income tax t and uses the revenues solely to fund g, what happens to overall funding of anti-poverty efforts assuming the N individuals still give positive contributions in equilibrium? (j) Under what condition will the balanced budget (t, g) government program raise the overall funding level for anti-poverty programs? 27.9 Policy Application: Distortionary Taxes and National Security: In the real world, government provision of public goods usually entails the use of distortionary taxes to raise the required revenues. Consider the pure public good “national defense”, a good provided exclusively by the government (with no private contributions). A: Consider varying degrees of inefficiency in the nation’s tax system. (a) In our development of the concept of deadweight loss from taxation, we found that the deadweight loss from taxes tends to increase at a rate k 2 for a k-fold increase in the tax rate. Define the “social marginal cost of funds” SM CF as the marginal cost society incurs from each additional dollar spent by the government. What is the shape of the SM CF curve? (b) True or False: If the public good is defined as “spending on national defense”, then the marginal cost of providing $1 of increased funding for the public good is $1 under an efficient tax system. (c) How does the marginal cost of providing this public good change as the tax system becomes more inefficient? (d) Use your answer to (c) to explain the following statement: “As the inefficiency of the tax system increases, the optimal level of national defense spending by the government falls.” (e) What do you think of the following statement: “Nation’s that have devised more efficient tax systems are more likely to win wars than nations with inefficient tax systems.” B: Suppose we approximate the demand side for goods by assuming a representative consumer with utility function u(x, y) = x1/2 y 1/2 and income I, where x is private consumption (in dollars) and y is national defense spending (in dollars). (a) If the government can use lump sum taxes to raise revenues, what is the efficient level of national defense spending? (b) Next, suppose that the government only has access to inefficient taxes that give rise to deadweight losses. Specifically, suppose that it employs a tax rate t on income I, with tax revenue equal to T R = tI/(1+βt)2 . How does this capture the idea of deadweight loss? What would β be if the tax were efficient? (c) Given that it has to use this tax to fund national defense, derive the efficient tax rate and level of national defense. (It is easiest to do this by setting up an optimization problem in which t is the only choice variable, with the utility function converted to logs.) How does it compare to your answer to (a)? (d) Suppose I = 2, 000. What is national defense spending and the tax rate t when β = 0? How does it change when β = 0.25? What if β = 1? β = 4? β = 9? 1112 Chapter 27. Public Goods (e) Suppose next that the government provides two pure public goods – spending on national defense y1 and spending on the alleviation of poverty y2 (where the latter is a public good in the ways developed in exercise (0.5−γ) 27.8). Suppose that the representative consumer’s tastes can be described by u(x, y1 , y2 ) = x0.5 y1γ y2 . Modify the optimization problem in (c) to one appropriate for this setting – with the government now choosing both t and the fraction k of tax revenues spent on national defense (versus the fraction (1 − k) spent on poverty alleviation.) (f) Does the optimal tax rate differ from what you derived before? What fraction of tax revenues will be spent on national defense? 27.10 Policy Application: Social Norms and Private Actions: In exercise 21.12 of Chapter 21, we investigated the role of social norms in determining the number of “green cars” on a city’s streets. Re-visit this exercise and relate your conclusions to the idea of tipping points from this chapter. 27.11 Policy Application: The Pork Barrel Commons: In representative democracies where legislators represent geographic districts in legislative bodies (such as the U.S. House of Representatives), we often hear of “pork barrel spending”. Typically, this refers to special projects that legislators include in bills that pass the legislature – projects that have direct benefits for the legislator’s district but not outside the district. In this exercise we will think of these as publicly funded private goods whose benefits are confined to some fraction of residents of the geographical boundaries of the district. (In exercise 27.12, we will consider the case of different types of local public goods.) A: Suppose that there are N different legislative districts, each with an equal proportion of the population. Suppose for simplicity that all citizens are identical – and that tax laws affect all individuals equally. Suppose further that all projects cost C, and that the total benefits B of a project are entirely contained in the district in which the project is undertaken. (a) How much of the cost of a project that is passed by the legislature do the citizens in district i pay? (b) How much of a benefit do the citizens in district i receive if the project is located in district i? What if it is not? (c) Suppose the possible projects that can be brought to district i range in benefits from B = 0 to B = B where B > C. Which projects should be built in district i if the legislature cares only about efficiency? (d) Now consider a legislator who represents district i and whose payoff is proportional to the surplus his district gets from the projects he brings to the district. What projects will this legislator seek to include in bills that pass the legislature? (e) If there is only a single district – i.e. if N = 1, is there a difference between your answer to (c) and (d)? (f) How does the set of inefficient projects that the legislator includes in bills change as N increases? (g) In what sense do legislator’s have an incentive to propose inefficient projects even though all of their constituents would be better off if no inefficient projects were located in any district? Can you describe this as a prisoners’ dilemma? Can you also relate it to the Tragedy of the Commons (where you treat taxpayer money as the common resource)? B: Consider the same set of issues modeled slightly differently. Instead of thinking about a number of different projects per district, suppose there is a single project per district but it can vary in size. Let yi be the size of a government project in district i. Suppose that the cost of funding a project of size y is c(y) = Ay α where α > 1, and suppose that the total benefit to the district of such a project is b(y) = By β where β ≤ 1. (a) What do the conditions α > 1 and β ≤ 1 mean? Do they seem like reasonable assumptions? (b) Suppose all districts other than district i get projects of size y and district i gets a project of size yi . Let district i’s legislator get a payoff π i that is some fraction k of the net benefit that citizens within his district get from all government projects. What is π i (yi , N, y) assuming that the government is paying for all its projects through a tax system that splits the cost of all projects equally across all districts? (c) What level of yi will legislator i choose to include in the government budget? Does it matter what y is? (d) What level of y eq will all legislators request for their districts? (e) What is the efficient level of y ∗ per district? How does it differ from the equilibrium level? 27.12 Policy Application: Local and National Public Goods as Pork Barrel Projects: Consider again, as in exercise 27.11, the political incentives for legislators that represent districts. In exercise 27.11, we considered pork barrel projects as publicly funded private goods that residents within the targeted districts enjoyed but everyone paid for. This resulted in a “Tragedy of the Commons” where legislators view the pool of taxpayer resources as a common pool that funds their own pet projects for their districts. As a result, such pork barrel projects are over-provided (much as fishermen overfish publicly owned lakes) – leading to inefficiently high government spending. 27B. The Mathematics of Public Goods 1113 A: Now suppose that the projects in question are not private goods but rather local public goods; that is, suppose that the benefit B of a project in district i is a benefit that each of the n residents of district i enjoy equally. (a) In what way do your answers to A(a) through A(f) of exercise 27.11 change? (b) Does your basic conclusion from exercise 27.11 still hold? (c) Next, suppose that each project, while located in one district, benefits all N n citizens of the country equally; i.e. suppose that projects are national public goods without geographic boundaries in which benefits are contained. Does your basic conclusion change now? (d) True or False: The extent to which the fraction of projects requested by legislators is inefficient depends on the degree to which the benefits of the project are national rather than local. B: Now consider the way we modeled these issues in part B of exercise 27.11. Each district gets a project, with the costs and benefits varying with the size of the project. The cost of providing y in a district is again c(y) = Ay α , but the benefit of the project is reaped by each of the n residents of the district – i.e. the benefit is b(y) = Bny β . Assume again that α > 1 and β ≤ 1. (a) Repeat B(b) through B(e) of exercise 27.11 and determine y eq and y ∗ . (b) Are the projects again inefficiently large? How does the inefficiency vary with N ? (c) Next, suppose that the benefits of each project are spread across all nN citizens. Derive y eq and y ∗ for this case of each project being a national public good. (d) Is there still an inefficiency from having legislators requesting projects for their districts? 1114 Chapter 27. Public Goods
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