eLearn
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p Trends
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October 11
1 & 12, 2012
401
Gam
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Usin
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Mecha
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to Enhan
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Rick Ra
aymer, S
Serco Incc.
eLearning Top Trends — October 11 & 12, 2012
Gamification
Using Game Design Principles
to Increase Engagement
Rick Raymer
Rick Raymer
[email protected]
(919) 599-1426
Session 401 – Gamification: Using Game Mechanics
to Enhance eLearning – Rick Raymer, Serco Inc.
Page 1
eLearning Top Trends — October 11 & 12, 2012
Rick Raymer
[email protected]
(919) 599-1426
Session 401 – Gamification: Using Game Mechanics
to Enhance eLearning – Rick Raymer, Serco Inc.
Page 2
eLearning Top Trends — October 11 & 12, 2012
Video Games Are Ubiquitous!
72%
of American
households play
video games
The average game
player age is:
37
Women age 18+
represent a greater
portion of game players
(37%) than boys age 17
or younger (13%)
2011 Entertainment Software Association
What is
Gamification?
The use of game mechanics,
game design techniques,
aesthetics, and game-thinking
in non-game applications.
Session 401 – Gamification: Using Game Mechanics
to Enhance eLearning – Rick Raymer, Serco Inc.
Page 3
eLearning Top Trends — October 11 & 12, 2012
Hold On.
Isn’t Gamification just
leaderboards and badges?!?!
Hold On.
Isn’t Gamification just
leaderboards and badges?!?!
Session 401 – Gamification: Using Game Mechanics
to Enhance eLearning – Rick Raymer, Serco Inc.
Page 4
eLearning Top Trends — October 11 & 12, 2012
In the context
of learning:
Gamification is meant to
engage learners to motivate
action, promote learning, and
solve problems.
ENGAGEMENT
Occupying the attention
or the efforts of a person
Session 401 – Gamification: Using Game Mechanics
to Enhance eLearning – Rick Raymer, Serco Inc.
Page 5
eLearning Top Trends — October 11 & 12, 2012
ENGAGEMENT
Occurs when
the BRAIN is
REWARDED
The first component
of a reward is…
WANTING
Session 401 – Gamification: Using Game Mechanics
to Enhance eLearning – Rick Raymer, Serco Inc.
Page 6
eLearning Top Trends — October 11 & 12, 2012
The second
component is…
LIKING
WANTING +
LIKING =
REWARDING
Session 401 – Gamification: Using Game Mechanics
to Enhance eLearning – Rick Raymer, Serco Inc.
Page 7
eLearning Top Trends — October 11 & 12, 2012
Games are not
engaging
because they’re
games, but
when they are
designed to be
rewarding!
Session 401 – Gamification: Using Game Mechanics
to Enhance eLearning – Rick Raymer, Serco Inc.
Page 8
eLearning Top Trends — October 11 & 12, 2012
Inspect, Iterate & Adapt
Session 401 – Gamification: Using Game Mechanics
to Enhance eLearning – Rick Raymer, Serco Inc.
Page 9
eLearning Top Trends — October 11 & 12, 2012
Session 401 – Gamification: Using Game Mechanics
to Enhance eLearning – Rick Raymer, Serco Inc.
Page 10
eLearning Top Trends — October 11 & 12, 2012
Session 401 – Gamification: Using Game Mechanics
to Enhance eLearning – Rick Raymer, Serco Inc.
Page 11
eLearning Top Trends — October 11 & 12, 2012
Session 401 – Gamification: Using Game Mechanics
to Enhance eLearning – Rick Raymer, Serco Inc.
Page 12
eLearning Top Trends — October 11 & 12, 2012
Session 401 – Gamification: Using Game Mechanics
to Enhance eLearning – Rick Raymer, Serco Inc.
Page 13
eLearning Top Trends — October 11 & 12, 2012
Session 401 – Gamification: Using Game Mechanics
to Enhance eLearning – Rick Raymer, Serco Inc.
Page 14
eLearning Top Trends — October 11 & 12, 2012
Session 401 – Gamification: Using Game Mechanics
to Enhance eLearning – Rick Raymer, Serco Inc.
Page 15
eLearning Top Trends — October 11 & 12, 2012
Alternate Reality
/Wearables
Adaptive Learning
Systems
Session 401 – Gamification: Using Game Mechanics
to Enhance eLearning – Rick Raymer, Serco Inc.
Page 16
eLearning Top Trends — October 11 & 12, 2012
Session 401 – Gamification: Using Game Mechanics
to Enhance eLearning – Rick Raymer, Serco Inc.
Page 17
eLearning Top Trends — October 11 & 12, 2012
Session 401 – Gamification: Using Game Mechanics
to Enhance eLearning – Rick Raymer, Serco Inc.
Page 18
eLearning Top Trends — October 11 & 12, 2012
Create JUICY
Feedback!
Game Mechanics
The construct of rules
that encourage users
to explore and learn
the properties of their
possibility space
through the use of
feedback.
Session 401 – Gamification: Using Game Mechanics
to Enhance eLearning – Rick Raymer, Serco Inc.
Page 19
eLearning Top Trends — October 11 & 12, 2012
Break Up Goals
and Objectives
Session 401 – Gamification: Using Game Mechanics
to Enhance eLearning – Rick Raymer, Serco Inc.
Page 20
eLearning Top Trends — October 11 & 12, 2012
GOAL STRUCTURING
HUB SYSTEMS
Session 401 – Gamification: Using Game Mechanics
to Enhance eLearning – Rick Raymer, Serco Inc.
Page 21
eLearning Top Trends — October 11 & 12, 2012
HUB SYSTEMS
OPTIMAL FLOW
Session 401 – Gamification: Using Game Mechanics
to Enhance eLearning – Rick Raymer, Serco Inc.
Page 22
eLearning Top Trends — October 11 & 12, 2012
FLOW of GAMES
FLOW of LEARNING
Session 401 – Gamification: Using Game Mechanics
to Enhance eLearning – Rick Raymer, Serco Inc.
Page 23
eLearning Top Trends — October 11 & 12, 2012
Give Your
Learner Choices
(But, not too many)
Create Time
Sensitive Choices
Session 401 – Gamification: Using Game Mechanics
to Enhance eLearning – Rick Raymer, Serco Inc.
Page 24
eLearning Top Trends — October 11 & 12, 2012
As a designer, one of
your most important
jobs is to MAKE YOUR
LEARNERS FEEL CLEVER
Session 401 – Gamification: Using Game Mechanics
to Enhance eLearning – Rick Raymer, Serco Inc.
Page 25
eLearning Top Trends — October 11 & 12, 2012
Session 401 – Gamification: Using Game Mechanics
to Enhance eLearning – Rick Raymer, Serco Inc.
Page 26
eLearning Top Trends — October 11 & 12, 2012
Rewards
Recognition is Rewarding
Rewards
Incremental Rewards
Session 401 – Gamification: Using Game Mechanics
to Enhance eLearning – Rick Raymer, Serco Inc.
Page 27
eLearning Top Trends — October 11 & 12, 2012
Rewards
Use Reward Schedules
Rewards
Probability & Danger
Session 401 – Gamification: Using Game Mechanics
to Enhance eLearning – Rick Raymer, Serco Inc.
Page 28
eLearning Top Trends — October 11 & 12, 2012
Elements of Chance
Are these people engaged?
Measure Progress
Session 401 – Gamification: Using Game Mechanics
to Enhance eLearning – Rick Raymer, Serco Inc.
Page 29
eLearning Top Trends — October 11 & 12, 2012
Measure Progress
• Visual Representations
of Experience
Measure Progress
• Visual Representations
of Experience
Session 401 – Gamification: Using Game Mechanics
to Enhance eLearning – Rick Raymer, Serco Inc.
Page 30
eLearning Top Trends — October 11 & 12, 2012
Adaptive Systems
• Feedback Loops
Wired - July 2011
Peer Motivation
Session 401 – Gamification: Using Game Mechanics
to Enhance eLearning – Rick Raymer, Serco Inc.
Page 31
eLearning Top Trends — October 11 & 12, 2012
• Increase engagement by rewarding
•
•
•
•
•
learners(wanting+liking=rewarding)
Know your audience and brand
Improve your presentations with better art and
technology
Use an iterative development method
Test assumptions early and often
Provide juicy feedback and show progress on clearly
stated goals and objectives
Reward effort, not just successes
•
• Gain attention with surprise and delight
• Build systems that allow peer interaction
Rick Raymer
[email protected]
(919)599-1426
Session 401 – Gamification: Using Game Mechanics
to Enhance eLearning – Rick Raymer, Serco Inc.
Page 32