Your Kiwanis questions
May 2, 2017
Your Kiwanis questions
•
•
•
•
What’s working?
What’s not working?
What can we help you with?
What should we stop doing?
Kids Need Kiwanis campaign
• +45% in new users
• +104% in page views
• +29% in time spent on page
Kids Need Kiwanis campaign
• 1,451 (115) from Orlando
• 789 (96) from Cincinnati
Promoting Kiwanis
Top three media used to promote Kiwanis
120%
100%
80%
60%
40%
20%
0%
Magazine
TV
Radio
Social Media Newspapers
ASPAC
KIEF
Billboards
Other
Promoting Kiwanis
Challenges to public relations, image and marketing
100.00%
90.00%
80.00%
70.00%
60.00%
50.00%
40.00%
30.00%
20.00%
10.00%
0.00%
Topics not strong
enough
lack of financial
resources
Lack of access to
Kiwanis resources
ASPAC
KIEF
Lack of
professionals
Other
Promoting Kiwanis
What would you like to have available in your district?
90%
80%
70%
60%
50%
40%
30%
20%
10%
0%
Regular PRIM
training
General support Providing KI
Strengthening
Exploiting
by KI to district resource content PR coordinators'
Signature
to district
network
Projects to gain
global
awareness
ASPAC
KIEF
Other
Next webinar:
Tuesday, June 6
Noon Eastern / 9 a.m. Pacific
“TBD”