With An Equity Agent
Selling Your Home
Why You Need Me To Sell Your Home
The Competition
According to a National Association of Realtors report, 85%
of all sellers use real estate
agents.
The Negotiation
According to a National Association of Realtors report, 79%
agents.
of all buyers use real estate
Experience Sells
As An Experienced Real Estate Agent I Will Work With You In...
❏ Setting a proper selling price;
❏ Working as a team to sell your home…
❏ Providing access to ready and able buyers;
❏ for the highest possible price;
❏ Implementing proven and tested marketing
❏ in the shortest amount of time;
strategies;
❏ Setting goals as a team that will facilitate a
❏ with the most favorable terms;
❏ in the most equitable manner.
quicker sale;
Paul Neal "Red" Adair was an
American oil well firefighter. He
became world notable as an innovator
in the highly specialized and
extremely hazardous profession of
extinguishing and capping blazing,
erupting oil well blowouts, both landbased and offshore.
“If you think it's expensive to hire a
professional to do the job, wait until you hire
an amateur.”
- Red Adair
Set The Right Selling Price
❏ What is the timeline for each component?
❏ What is your property worth?
❏ What are the added value aspects of your
property?
Let’s set a price that
meets your needs.
Overpricing Hazards
It takes longer to sell your home.
1.
2.
This can cost you a lot in time,
money, taxes, and emotional
toll.
The longer your home is on the
market the more likely you’ll be
to receive lowball offers.
You’ll help sell other properties (they will appear to be better deals).
It will be more difficult for interested buyers to attain financing.
You’ll experience less traffic as agents find it challenging to show
overpriced properties.
Simply put, by overpricing your home you move it out
of the line of sight of potential buyers.
Market Value
Comparative Market Analysis
Determining the Value of Your Home
I’ll help in this process by…
1.
2.
Showing how your home compares
to 3-5 properties in the area that
just sold;
Reviewing the features of your
home that will affect the appraiser’s
value.
a. Larger home = higher value
b. Smaller lot = smaller value
c. More bedrooms = higher
value
d. and so on…
e. Your home is compared
individually to each of the 35 other homes;
How does your home compare to the
property that just sold down the
street?
Style
Levels
Lot Size
Age
Bedrooms
Baths
Parking
Listing Price
Sold Price
Square Ft.
Value/Sq.Ft.
Condition
Uniqueness
Features
...
Value
Style
Levels
Lot Size
Age
Bedrooms
Baths
Parking
Listing Price
Sold Price
Square Ft.
...
Style
Levels
Lot Size
Age
Bedrooms
Baths
Parking
Listing Price
Sold Price
Square Ft.
Value/Sq.Ft.
Condition
Uniqueness
Features
Location
Ammenities
Style
Levels
Lot Size
Age
Bedrooms
Baths
Parking
...
Style
Levels
Lot Size
Age
Bedrooms
Baths
Parking
Listing Price
Sold Price
Square Ft.
Value/Sq.Ft.
...
I Hold The Keys To Selling Your Property
3/4 buyers find their homes through 3
major paths:
1. Agent Contacts
2. Yard Signs
3. Home Listing Ad
How I bring these buyers to you:
1. I call potential buyers and talk with
them about your property;
2. I feature your property with local
“Power Team” members;
3. I place a nice-looking, professional
yard sign on your property;
4. I include your property in my monthly
newsletter;
5. I utilize an engaging photo tour of your
property.
I Market Your Property Where Buyers Are Looking
❏ I enter your property onto the MLS
and 27 National Real Estate
Websites.
❏ Your property is available through
Mobile Search using an App I provide
all of my buyers with that they can
share with their buyer friends.
❏ Your property listing is working 24/7.
❏ I’ll arrange showings of your property
with my fellow agents.
❏ I’ll prepare and distribute property
marketing materials.
❏ If you have a Home Warranty, I’ll
advertise that.
❏ I’ll provide agent tours.
Services and Considerations
Services I Provide
❏
❏
❏
❏
❏
❏
❏
❏
Prompt follow-up with all Buyer inquiries;
Prompt follow-up with all Agent inquiries;
I provide feedback for you on all of my follow-up calls;
I present all offers in a timely manner;
I provide guidance on all submitted offers;
I coordinate all property inspections, appraisals, etc.;
I work through any and all contingencies;
I attend the Settlement with you.
Considerations
❏ For your security, do not allow anyone into your home
without an Agent present;
❏ Do your best to keep your home accessible for the
appraiser and the inspector(s);
❏ Do your best to keep your home in “showcase”
condition, and provide easy access (with an Agent) to
potential Buyers;
❏ Be available throughout the process and allow ample
time on your “Settlement Date.”
A Little About Us
You want to know who you are working with. That’s
understandable. So, here’s a little about me:
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Equity Real Estate, the Company
Equity is at the root of all that we do. The act of being just and fair
was the brainchild of founder and President Brady T. Long. Brady set
out over a decade ago to deliver services that treated everyone
involved in an equitable way that was previously unheard of in the
industry. Then, and now, we continue to innovate and improve our
offering.
❏ Equity is ranked in the Top 20 largest brokerages in the nation;
❏ Equity has received numerous awards;
❏ Equity is philanthropic and community-minded;
Equity’s Core Values
Integrity & Honesty
Innovation & Action
Stability & Longevity
The Plan
Customize
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Working Together
I’m excited to work with you, to provide
for you in this next step in your life. I will
❏ Find you the home you can get
excited about;
❏ Provide you with excellent service;
❏ Deliver in a timely manner;
❏ Be there when you call;
❏ Lend you my expertise;
❏ And be honest with you in all of my
dealings.
Let’s go find you a home!
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