Differentiated Functional Fibres for Value Added
Nonwovens
From Birla Cellulose
Pulp & Fibre Business, Aditya Birla Group, India
The Agenda
•
Introduction to the Aditya
Birla Group
• Brief about Birla Cellulose
• Our differentiated Fibre
offerings
ADITYA BIRLA GROUP At a Glance | Global presence
Key Highlights:
-A USD 41 billion MNC
- Operates in 36 countries
- Over 130 state-of-the-art
manufacturing units
- Over 50% revenues from
international operations
- Anchored by 120,000 employees
belonging to 42 different
nationalities
Australia | Austria | Bangladesh | Brazil | Canada | China | Egypt |
France | Germany | Hungary | India | Indonesia
Italy | Ivory
Coast | Japan | Korea | Laos | Luxembourg | Malaysia | Myanmar | Philippines | Poland | Russia | Singapore South Africa | Spain | Sri
Lanka | Sweden | Switzerland | Tanzania | Thailand | Turkey | UAE | UK | USA | Vietnam
A Group poised to be premium global conglomerate...
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The largest producer of viscose staple fiber
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The largest aluminum rolling company
•
One of the 3 biggest producers of primary aluminum in
Asia
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The 4th largest producer of insulators
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The largest single location copper smelter
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The No. 1 producer of carbon black
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The 5th largest producer of acrylic fiber
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Among the top 10 cement producers
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The largest Indian MNC with manufacturing operations
in the USA
2011 Study
Our Values: Integrity | Commitment | Passion | Seamlessness | Speed
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Birla Cellulose, The World Fibre
Birla Cellulose: The 3R Philosophy
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Reach: The Global footprint
Readiness: Products / Certifications.
Response: A dedicated Team – Sales, BD, CTS, R&D.
Birla Cellulose: The Global Manufacturing Footprint…
Harihar Polyfibres, India : 210 TPD
AV Nackawic, Canada :500 TPD
AV Cell, Canada : 360 TPD
Domsjo, Sweden : 600 TPD
Terrace Bay: TPD
> Fully integrated business
>presence across value chain
> Global footprint
Thai Rayon, Thailand – 422 TPD
Birla Jingwei , China: 210 TPD
Birla Cellulosic, Kharach India : 350 Grasim Harihar, India: 240 TPD
TPD
Grasim Nagda India: 430 TPD
Indobharat, Indonesia – 574 TPD
Grasim Industries Ltd., Vilayat: 350 TPD
Birla Cellulose: Robust Capacity Spread
Plantation
Pulp
Fibre
International
India
International
India
International
Birla Lao Pulp and
Plantation (BLPP)
Laos, Vietnam
Grasim
Harihar
AV Nackawic
Canada
500 TPD
Nagda, MP
430TPD
Thai Rayon Co.
Thailand
422 TPD
210 TPD
AV Cell
Canada
360 TPD
Domsjo
Sweden
600 TPD
Terrace Bay
Canada
800 TPD
50,000 hectares
2470 TPD
Kharach,
Gujarat
350 TPD
Indo Bharat
Rayon
Indonesia
574 TPD
Harihar,
Karnataka
240 TPD
Birla Jingwei
China
210 TPD
Vilayat,
Gujarat
350 TPD
2576 TPD
Birla Cellulose Non Woven: Serving Customers Globally
Manufacturing Locations: India, Indonesia, Thailand & China
Sales & marketing Offices: India, China, Turkey, Indonesia, Bangladesh, Thailand and USA
Stock Points: USA, Germany, China
Partners: Argentina, Brazil, Mexico, Peru, France, Germany, Italy Spain, Russia, Turkey, South Korea, Japan, Iran
USA
Latin America
Europe
ME &
Israel
SEA & Japan
153 Customers across 37 countries…
China
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Birla Cellulose: Robust R&D Infrastructure
Forest Research Institute
Sapling to Plantation
Pulp Research Institute
Plantation to Pulp
ABCFRC
ABSTC
Fibre & Application Research
Birla Research Institute -BRI
Pulp to Fibre
Functional Fibres for Non Woven
Applications…
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Fundamental: Why Functional Fibres ?
Consumer Need > Differentiated Products > Functional Fibres
Changing Lifestyle
is creating need
solutions
Pushing Brands to
create/innovate
and offer
differentiated
products
Help simplify
production
process
Unique properties
that help work on
solution
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Birla Cellulose : Innovation partners
Innovation into Functional Fibres for
our partners
committed towards delighting our customers
by meet their consumer needs through fiber
developed at our research centers through:
-Proactive Innovations
- Co-created products & applications
ABSTC : Driving Fibre Innovation through expertise
•
•
•
•
•
•
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Researching gaps.
Exploratory initiatives.
Basic Fiber Research.
Application Research.
Analytical Science and Technology laboratory
Process study & Research
Process Scale-up
Birla Cellulose Non Woven: Helping Co-Creation
•
•
•
•
Fibre Research
Application
Development/Con
sumer
insights/Research
A lab scale and a 2TPD pilot fibre line (mini
commercial replica)
A pilot Spun-lace Non-Woven Rolled Goods
Fabric manufacturing plant
A converting centre to develop wide range of
wet wipe applications for personal care and
home care segments.
A team of researchers and product managers
constantly working on consumer insights, need
gaps and testing possible solutions in
nonwovens.
Pilot Rolled Goods
Pilot Converting
Unit
We innovate and share technology with our partners to assist in meeting consumer demand
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Birla Cellulose : AntiBac Plus Fibre
PRODUCT SPECS
Den
Length (mm)
1.5
38 / 51
NEED GAP
Applications like surface cleaning wipes &
wound care need products that resist
microbial growth.
APPLICATION
Surface Cleaning Wipes.
Wound Care
DIFFERENTIATOR
Excellent resistance to microbial growth
resulting in the NW becoming 99.9% germfree
15
Birla Cellulose : PuroSilk FM Fibre
PRODUCT SPECS
Den
1.2
Length (mm)
38
NEED GAP
Face Masks are niche cosmetic products and
fabric properties needed are different from
regular NW for wipes.
APPLICATION
Face Mask
DIFFERENTIATOR
Higher strength, Silky Soft Feel & Improved
moisture management.
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Birla Cellulose : Micro Fibre
PRODUCT SPECS
Denier
Length (mm)
0.8 / 0.9
38
NEED GAP
Wipes market is commoditised & there is price
pressure on regular non-woven substrate
manufacturers. This is resulting in GSM of
nonwovens going down as customers look at
lower basis weight to get more square meter of
fabric.
APPLICATION
Premium Face & Baby wipes
DIFFERENTIATOR
Finer Denier fibres allow softer & bulkier NW at
same GSM, or nonwovens with same opacity
and functional properties at lower GSM.
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Birla Cellulose : Anti Bug Flame Retardant Fibre
PRODUCT SPECS
Den
4.2 / 3.0
Length (mm)
51 / 60
NEED GAP
Mattresses & Home Furnishing are easy
targets for bug infestation
APPLICATION
Mattresses & Home Furnishing.
DIFFERENTIATOR
High efficacy (99.9%) of bug-kill overcoming
the issue faced by end-users. Inherent Flame
Retardancy allows to make safer Nonwovens
without need of any process FR chemicals
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Birla Cellulose : Dye Catcher Fibre
PRODUCT SPECS
Den
Length (mm)
1.5
38 / 51
NEED GAP
New application for catching the dye leaching out from garments
APPLICATION
Laundry dye catcher strips
DIFFERENTIATOR
High efficacy of dye catching even after
processing in hydro-entanglement & more
cost-effective than regular post-treated fabric
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Birla Cellulose : Short Cut Fibre
PRODUCT
SPECS
Den
Length (mm)
NEED GAP
1.5 & coarser
8 - 12
Regular wipes clog sewerage system if
flushed.
APPLICATION
Flushable wipes
DIFFERENTIAT
OR
Ideal product properties for blending
with pulp ensuring optimum dispersion
and production efficiency during
Nonwoven. Also ensures high speed
Wipe production. Result - superior
flushable wipes .
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Our Innovation Pipeline for functional
Nonwovens…
Birla Cellulose : Fibre Innovation Pipeline
Product
Applications
Hydrophobic
Viscose Fibres
Super Absorbent
Fibres
Bio-degradable Nonwoven Top sheet in Hygiene products
(Diapers / Pads)
High Resilient Fibres
Filling in Quilts / Pillows etc - Bio-degradable and comfortable
filling replacing PET based synthetic filling
Medical / Hygiene products.
…. And many more
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Thanks.
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