Sources of Monopoly Power: How do they form and do we need to worry? • Monopolies can be created as monopolies or can become monopolies; how? • Competition authorities worry about the existence of monopolies; why? • Monopolies can be positive or negative for society; explain? Profits 1 Barriers to Entry (a reminder): 1. High sunk costs – risk of big loss if failure 2. Economies of Scale (maybe even natural monopoly sized infrastructure?) 3. Limit Pricing – either aggressive tactics or simply the result of economies of scale 4. Control of Outlets or Suppliers 5. Brand Loyalty (sunk costs to overcome this with advertising) 6. Patents, Copyrights, Licensing, Gov’t Enforced Why are these monopolies? Identify the source of ‘monopoly’ power. Economies of Scale – low price BAA Transport for London Microsoft Network Rail ebay Sky TV Motorway service station Thames Water Brand loyalty Economies of Patent / Scale – big licence / infrastructure gov’t enforced Other Monopoly characteristics: the good and bad • Price • Efficiency • Innovation • Promotion Would you predict these to be HIGH or LOW? Monopoly Bad Monopoly Good Consumers face higher prices & less choice (↓ consumer surplus & ↓ consumer welfare) Lower income consumers may be priced into the market by price discrimination Firms may have no incentive to innovate or become more efficient Monopolies be able to take advantage of big profits to invest & innovate New market entrants may be stifled by monopoly power, reducing longterm progress Large firms may be more internationally competitive improving exports for the country
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