Big Data in the Industry:
M-Brain
Media and Market Intelligence
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M-Brain is a Global Provider of
Media and Market Intelligence
• M-Brain is a global information, technology and consulting services company.
• We offer our clients crucial external business information and advise in its efficient
management and utilization.
• Our focus is to turn information into actionable insights for daily
decision-making and strategic planning.
About M-Brain
•
•
•
•
Founded 1998
450 professionals
Headquarters in Finland
Offices in Brazil, Canada,
China, France, Germany,
Malaysia, Russia, Singapore,
Sweden, UK and USA
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Copyright © M-Brain 2015
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We help our clients understand, compete and grow…
… by providing the necessary tools and information…
M-Brain
… about increasingly complex and dynamic business
environments, especially in developing markets.
M-Brain solution portfolio
Media Intelligence
Competitive and Market Intelligence
• Media monitoring (M-Update)
• Competitive and market monitoring (CM-Insight)
…stay
aware of all
• Tailor-made and scheduled
developments
in your
media analysis (M-Analysis)
business environment
…decide on your
for
sucess
• Tailor-made and scheduled competitive/
optimal strategy
market analysis (CM-Analysis)
Intelligence
Solutions
Intelligence Software
Advisory
• Intelligence Plaza® (Enterprise Intelligence Portal)
• Intelligence Best Practices
• M-Aware (Innovative Market & Competitive Intelligence Tool)
• External Intelligence Projects (Strategic Analysis)
• M-Adaptive (Media Listening and Engagement Tool)
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6
Value through scalable judgement
Human
judgement
10 000 humanly judged
relevant events reported per
day
M-Brain’s relevance
engine
Level of
refinement
Relevant
information
•
Human judgement is
reusable by all relevant
clients
•
M-Brain has 300+
analysts in-house
supplemented by an
extensive network.
•
The production process
and platform are built
around maximisation of
global collaboration
150 000 probably relevant
events recognized per day
>21 000 000 000
automated relevance
judgements on market
intelligence events per
day
Media
(3m+ social media and 100,000+ news and other sources)
Recipient: xxx
Strictly private and confidential
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Classic Big Data Vs for our
customers
1. Data overload (Volume)
2. Too much information, not enough knowledge
(Value)
3. Is a picture worth a thousand words in 70
languages? (Variety)
4. Crises evolve in real time (Velocity)
5. Trolls and window-dressing (Veracity)
6. Making sense at a glance (Visualization)
7. Producing actionable insights (Viscosity)
8. Influence and impact (Virality)
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Business angle to Big Data
Challenges for our customers
1. Closed loop
2. Stuck in the past
3. Information in silos
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8% external
Competitors, Customers,
Market developments, Growth
opportunities, Potential risks
Industry Challenge 1:
Closed loop
Only 8 % of decisions are based
on relevant external data,
because it is not available in the
company!
Source: Blueocean
92% internal
Financial reporting, Sales reporting
Employee satisfaction, R&D progress reports
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10
Challenge 2:
Stuck in the past
58% historical information
Internal reports tell you what has
worked and what has not worked
but they do not tell you what you
should do right now, least of all
what you should do tomorrow.
Source: Guts & Gigabytes Report. PWC 2014
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Challenge 3:
Information in silos
Information, experience,
knowledge, everything in a
modern company tends to be in
silos – hard to access,
hard to even know what
already exists.
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The core problem and sweet spot: catching and predicting
business-critical events in the market
Relevant areas of Hype Cycle: BI and Analytics
2014
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Our experience
spans across industries
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Copyright © M-Brain 2015
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Thank You.
www.m-brain.com | [email protected]