Eyeblaster
Casual Games / Downloadable
Try and Buy Model
Eyeblaster Overview
The Global Leader in Digital Advertising
Eyeblaster is the global leader in rich media advertising technology and the
provider of the Eyeblaster Rich Media Platform (RMP)
•
Founded in 1999
•
15 Offices in 11 countries
•
More than 100 employees
•
Used by thousands of agencies, publishers and creative shops
•
800 live campaign at any given moment
•
Serving billion of impression every month
Eyeblaster
Delivers Global Reach
15 Offices in 11 Countries:
United States
International















New York
Chicago
Detroit
Los Angeles
San Francisco
UK
Australia
Brazil
China
France
Germany
Japan
The Netherlands
Spain
Israel
Eyeblaster
The Rich Media Partner for Publishers, Agencies and Advertisers
Around the World
A small sample of clients
The Advertising Marketplace, 2005
Total Ad Spending = $190.2 Billion; Up 4.8% from 2004
$48.2 Billion
Newspapers
Local/National Spot
$26.9
$21.7
Magazines
Radio
$20.6
Network TV
$18.1
Cable
$16.0
Yellow Pages
$14.1
$10.2
Online
Outdoor
$5.9
Local/Regional Cable
$5.6
Syndication
Source: Jack Myers 12/2004
$3.0
The Advertising Marketplace
Online Advertising Spending Will Increased 30% in 2005
Newspapers
up 4.1%
Local/National Spot
up 1.5%
Magazines
up 4.0%
Radio
up 2%
Network TV
up 4%
up 9.2%
Cable
Yellow Pages
flat
up 30%
Online
Outdoor
Local/Regional Cable
Syndication
Source: Jack Myers 12/2004
up 4%
up 9.8%
up 3%
The Online Marketplace
In 2005, Traditional Advertisers Increased Online Spending by 20%
Traditional advertisers with significant online activity include…
Source: Advertising.com Annual Survey 2/2005/ Nielsen NetRatings 2005
Eyeblaster Ad Formats (Click for Demo)
Video and Interactivity Easily Integrates Into Any Ad Format
Floating
Synchronized
VideoStrip
Phantom of the Opera
Bahamas Air
Alexander
Polite
Push Down
Behavioral
Pre – Game Video
Ray
Nike
MSN Music
Levis
Expandable
Caesars 24/7
Full Page Overlay
Commercial Break
Nissan
L’Oreal
Eyeblaster Platform
The Gateway Into New Digital Channels
Mobile Devices
WWW
Interactive TV
Games
Eyeblaster Platform
Unified Digital Marketing Solutions
Unified Planning/Trafficking
Unified Serving/Optimization
Interactive TV
WWW
Games
Mobile Devices
Multiple Marketing Channels
Unified Result Analysis
Casual Game / Downloadable Try and Buy Model
98% of downloaded games are cost generators
•
500M downloads in 2005
•
Only 10M transactions completed (2%)
•
490M game downloads provided for free
•
Game download generated cost for destination sites
EB In Game Ads Solution for Casual Games
Turn costs into profits
– Monetize the trial mode
– Enable price discrimination
– Provide extended revenue generating trial mode
$19 - No Ads
$5 - Some Ads
Free - Ads Supported
EB In Game Ads Solution for Casual Games
Unique Capabilities
– Video ads integration (Patent pending)
– Robust backend system (Fully operational for 6 years)
– Advanced ad policy
– Complete value change support
• Game developer
• Game publisher
• Distributor / Destination site
EB Game Client
Flexible Options
Game 2
Game 1
DRM
Component
Send Ad per
Scenario
Report on
Scenario in
Game (Start,
Level Change,
Stage change)
DRM
Component
Notifying
Event
Type
(1,2,3 etc)
Cache
on PC
Internal Communication Layer
EB
Client
EB
Client
Events Manager (Timer, Counter, Ad allocation)
External Communication Layer
EB
Game
Server
Client Server Exchange
Minimum Setting On Client Side
User PC
Game 1
Game 2
User open the game > client send log
in message with:
User ID
Game ID
Distributor ID
Publisher ID
Developer ID
EB Client
EB Client
Server respond with events plan
& publisher ads server
EB Game
Server
EB In Game Ads Solution for Casual Games
Demo
General Flow
Value Chain Support
Ad Policy
Value Chain Support