2006 Advertising Rich Media Spec Sheet
For more information please contact Jeff Bander, Executive Vice President of Sales (P) 212-817-9131 (e)
[email protected]
Hollywood.com
2006 Rich Media Advertising Spec Sheet
Creatives are due 72 hours before campaign start date
Expandable Ads (Including Video)
Ad Unit
728x90
120x600
160x600
300x250
Accepted Rich
Media Tags
Eyeblaster, Pointrolls, Dart Motifs,
Klipmart, Viewpoint, Eyewonders
Eyeblaster, Pointrolls, Dart Motifs,
Klipmart, Viewpoint, Eyewonders
Eyeblaster, Pointrolls, Dart Motifs,
Klipmart, Viewpoint, Eyewonders
Eyeblaster, Pointrolls, Dart Motifs, Klipmart,
Viewpoint, Eyewonders
Initial Load
Size
30K
30K
30K
30K
Max File Size
100K (Does not include Video
Streams)
100K (Does not include Video Streams)
100K (Does not include Video Streams)
100K (Does not include Video Streams)
Animation
Length
15 Seconds in initial ad unit; 30
seconds within panel; Looping/replays
must be user initiated
15 Seconds in initial ad unit; 30
seconds within panel; Looping/replays
must be user initiated
15 Seconds in initial ad unit; 30 seconds
within panel; Looping/replays must be
user initiated
15 Seconds in initial ad unit; 30 seconds within
panel; Looping/replays must be user initiated
Audio Option
User initiated on click
User initiated on click
User initiated on click
User initiated on click
Video Option
User Initiated upon expansion;
Looping/replays must be user initiated
User Initiated upon expansion;
Looping/replays must be user initiated
User Initiated upon expansion;
Looping/replays must be user initiated
User Initiated upon expansion; Looping/replays
must be user initiated
Full Expanded
Panel Width
728
350
350
500
Full Expanded
Height
315
600
600
500
Expansion
Direction
Down
Right
Left
Up/Down/Left
Expand/Collap
se Options
Rollover to expand: Mouse off
retraction
Rollover to expand: Mouse off
retraction
Rollover to expand: Mouse off retraction
Rollover to expand: Mouse off retraction
In-Page Video Units
Ad Unit Size
728x90, 120x600, 160x600, 300x250
Accepted Rich Media Tags
Eyeblaster, Pointrolls, Dart Motifs, Klipmart, Viewpoint, Eyewonder
Initial Load Size
30K
Max File Size
100K
Audio Option
User initiated on click
Video Option
Must Load with Audio Muted; Looping/replays must be user initiated; If it's a Roadblocked unit, video must be user
initiated
Hollywood.com
2006 Rich Media Advertising Spec Sheet
Creatives are due 72 hours before campaign start date
Floating Ads
Total Max Dimensions
Floating: 400x400
Max Play Duration
After 10 seconds ad must disappear
Audio Option:
Must be user initiated and creative must include a mute button
Leave Behind Reminder
If close the first floating ad, leave behind should not show; Must have close button
Accepted Rich Media Tags
Eyeblaster, Pointrolls, Dart Motifs, Klipmart, Viewpoint, Eyewonders
Video Pre-rolls
Ad unit:
Video Unit
Rich Media Tags Accepted
Viewpoint
Video Length
15 Seconds
If sending us the tape – preferred method
Tapes accepted: Beta SP
Video Length: 15 Seconds
No 3rd party tags are allowed. Beta SP tapes are sent to Hollywood Media and we will encode them and supply reporting.
Please send to:
Ad Trafficking
C/O Hollywood Media Corp.
2255 Glades Road, Suite 221A
Boca Raton, FL 33431
Acceptable formats
If putting on an FTP or sending electronically:
File Format: H.264 (.mov or .mp4 AVC)
Video Codec: H.264.MPEG-4 AVC
Video Bit Rate (min-max): 3-10 Mbps
Audio Codec: AAC Stereo 44.1 or 48 kHz
Audio Bit Rate (min-max): 48 – 192 kbps
Frame Size: 640x480, 720x480, 720x486
FPS: 29.97 or 30
File Format: Quicktime DV (.MOV)
Video Codec: Apple DV/DVC Pro NTSC
Video Bit Rate (min-max): 25 Mbps (Fixed)
Hollywood.com
2006 Rich Media Advertising Spec Sheet
Creatives are due 72 hours before campaign start date
Audio Codec: Linear PCM – Integer Big/Little Endian- Stereo 16bit 41.1 or 48 KHz Sample Rate
Audio Bit Rate (min-max): Uncompressed Audio (PCM)
Frame Size: 720x480
FPS: 29.97 (fixed)
File Format: Quicktime
Video Codec: Sorenson Pro
Video Bit Rate (min-max): 5-10 Mbps
Audio Codec: AAC Stereo 44.1 or 48 kHz
Audio Bit Rate (min-max): 48 – 192 kbps
Frame Size: 640x480, 720x480, 720x486
FPS: 29.97 or 30
We will also accept Unicast pre-roll tags.
Hollywood.com
2006 Rich Media Advertising Spec Sheet
Creatives are due 72 hours before campaign start date
Peelbacks
Dimension
940x940
Rich Media Tags Accepted
Klipmart, Pointrolls , Eyeblasters
Format
FLASH - version 5 only; HTML (see below)
File size
Not more than 30kb.
Alternate Image for FLASH banner
An alternate GIF/JPG of 300x100 pixels is required for browser without FLASH player; File size cannot exceed 8kb.
Animation limitation
The playtime length of the animation cannot be longer than 5 seconds in duration.
Sound
Animation must not include any music or sound, unless it is user initiated.
Frame Rate
The frame rate for this ad unit may not exceed 12 frames per second.
ClickTAG
All FLASH banners require a clickTAG. For ALL Flash banners a click TAG command on the button layer is required as shown below: on (release){
GetURL (clickTAG);}; The clickTAG button should be on the topmost layer.
Close Button
Required; make sure to add this command on the button : getURL("javascript:swfAction('close')");
HTML
HTML code cannot exceed 3kb.
Full Page Overlays/Interims
Ad unit
600x400
Initial File Size
50K Flash, 30K JPG; With Video: 100K (if Video is not 3rd party served it an be 2 MB)
Rich Media Tags Accepted
Klipmart, Eyewonders, Viewpoint, Unicast; We will also program these ourselves
Animation Length
15 Seconds
Audio Option:
Must be User Initiated
Video Option
Looping/replays must be user initiated
Max Length of Video
15 Seconds
Close Button
Required. Either "Close" or "Skip Ad" button; Must close automatically after 15 seconds
Hollywood.com
2006 Rich Media Advertising Spec Sheet
Creatives are due 72 hours before campaign start date
Wallpaper Ads
Dimension
1024x768 = max width of ad for each side = 124
1152x864 = max width of ad for each side = 188
1280x1024 = max width of ad for each side = 252
1600x1200 = max width of ad for each side = 412
*216 pixels of clear image should be at the top each ad on each side.
Rich Media Tags Accepted
Eyeblaster
File size
50KB
Max Duration
After 30 seconds ad must disappear. Ad is not clickable