510
Using Serious
Games in a Virtual
Environment to
Increase Retention
Barbara Sealund, Sealund & Associates
and Pat Smolen, PSCU Financial Services
www.eLearningGuild.com
November 11-14, 2008
San Jose, CA
Sealund’s Custom eLearning &
Serious Games Clients Since 1985
© Sealund & Associates Corporation
[email protected]
1
Using Serious Games in
Virtual Learning Environments
to Increase Retention
[email protected]
3
[email protected]
Com eri ca Inc orp or ated
De pos itory Tr ust & Cl ear in g C orp or atio n
Equ ifax
Fina nci al T ech no lo gi es, Inc.
First Ban k
First Ch oic e Ba nk Sy stems
First Citi ze n’s B ank
First Fina nc ial M a na gem ent C or por atio n
First Flori da B an k
First Interstate B a nk
Ariz on a Pu bl ic Ser vic e C omp an y
AT&T
Co n Ed iso n
Co nso li dat ed R ai l C orp orat io n
Flori da P o wer & L ig ht
MCI
Natur al G as Pi pe li ne
Ne w Yor k Tel ep ho ne
North er n Ind ia na P ub lic S erv ice
Progr ess E ne rgy
Pitn ey Bo we s
Pub lix S u perm ark ets
Ro hm & H aa s
Ros en bl uth Trav el
Telex
Un ited P arc el S ervi ce
He alth S erv ice s
Baxter He alth car e C orp orat io n
Bayfro nt Me dic al Hos pit al
Bay P in es VA Hos pita l
First Nati on al of Ch ica go
First of Amer ica Co mp uter S ervic es
Great West ern B an k
Harr is Trust & S avi ng B an k
JPMor ga n C ha se
Le hma n Br other s
M&T Ba nk
Morg an B a nk
Morg an G uar anty Tru st
Nati on s Ba nk
Sout her n C alif orn ia E di so n
Sout her n C omp an y Serv ic es
Tamp a El ectric Co mp any
US West Com mu nic ati ons
Veri zo n
Virg in ia P ow er & L ig ht C omp an y
Wisco ns in Gas Co mp any
All ie d Si gn al A ero sp ace
Co nn ie Ste ve n’s Fo rev er Spr in g
Co noc o Ph il li ps
EDi X C orp orati o n
Kais er P erma n ente
Mari on M err ell Do w
Morto n Pl ant H os pita l
Un ited H ealt hca re
Well C are
Arro w El ectro nic s
AT&T
Beck ett Pap er
Bro wni n g Ferris In du strie s
Nati on al City C or por atio n
North er n Trust C omp an y
Pent ag on Fe der al Cre dit U ni on
PN C Fin anc ia l Ser vic es Gro up
PSC U Fin an ci al S ervi ces
Star Ent erpr ise s
Swi ss Ba nk C or por atio n
Telec om A ustra li a
Toront o D omi ni on B an k
Un iver sity Tw ente
Gover nm ent a nd Rel ate d
All ie d Si gn al A ero sp ace
Broo ks Air Fo rce B as e
Co lor ad o D ept. of La bo r & Emp lo yme nt
Co ntrav es U SA
Defe ns e Lo gi stics A ge ncy
Feder al De po sit Insu ra nce Cor por ati on
Flori da De pt. of La w Enf orce me nt
Pen nsy lva ni a D ept. Of Rev en ue
Sal li e Ma e
Salt R iv er Pro ject Tex as De pt. of Hum an Res ou rces
U.S. Army C or ps of En gi ne eri ng
Wisco ns in D ept. of Tra nsp ort
Edu cati on
Gulf C oast C omm u nity C ol le ge
Institute of Fi na nci al E du cati on
Kin der C are L ear ni ng Ce nters, Inc.
Pal m Be ach Co mmu nity Co lle g e
Stetso n Un iv ersity
St. Petersb ur g Co ll eg e
Strateg ic M an ag eme nt
Un iver sity of Akr on
Feed O ur C hil dr en
Ecker d/Bro oks- RX
Com put er Sci e nce Cor por ati on
Co nsu ltec
DCI M arket in g GE Cl ie nt Serv ic es
IBM Cor por ati on
IBM Fina nc ial Serv ice s
ICI Amer icas, Inc.
IGS Educ ati on al S oftwar e
ISO Telec omm un ic atio ns
La ncer La be l
Le arn in g Auth ority
Le ge nt
Lin k Trai ni ng S erv ices M etav ant e
Micro d ata
Multi- Me di a Mar keti ng
Ni els en M ed ia Res ear ch
Okra Mar keti ng Cor por ati on
Pow er Cerv
Stora ge Te k
Tibur on S ystem s, Inc.
Time C usto mer S erv ice, Inc.
Train in g Am eric a
Web er & Ass oci ates
Intern atio na l
Alb erta Go ver nme nt
Alfrox Ltd.
All ie d Bu il di ng S oci ety
Rev en ue Ca na da Ta xati on
Un iver sity of S outh Fl ori da
West Vir gi ni a Un iv ersity
Not for Pr ofit
Abi liti es of Fl ori da
Co untrys id e C hrist ia n C enter
Ci ba-G ei gy C orp orat io n
De ltak
AAA A uto C lu b So uth
Allst ate Ins ura nce
Amer ica n Fam ily In sur anc e
Amer ica n Mut ua l
Amer ica n R ep ub lic In sur anc e
Blu e Cr oss/B lu e Sh ie ld
Blu e Cr oss/B lu e Sh ie ld of A la ba ma
Blu e Cr oss/B lu e Sh ie ld of NC A
Blu e Cr oss S har ed S erv ice s
Ce ntury Com pa ny of Am er ica
Ci gn a Insur an ce
CN A Insur an ce
Emp ire B lu e Cr oss/B lu e Sh ie ld
Great-We st Life In sur anc e C om pa ny
Hartfor d Ins ura nce
Joh n Al de n Lif e Inss ura nc e Co mp any
Nati on al Li berty C or por atio n
North la nd I nsur an ce
North w ester n Mut ual Life
North w ester n N atio na l Lif e Insu ra nce
Pen nsy lva ni a Bl ue S hi el d
Progr ess iv e Insur an ce
Prud ent ia l Insur an ce Com pa ny
Roy al In sur anc e
Sout her n Lif e Insu ra nce
U.S.F. & G. Insuran ce Com pa ny
Un iroy al In sur anc e
Wester n R eser ve L ife
Amd ah l Co rp orati on
Autom atic Data Proc ess in g
Beh avi or Tec h
© Sealund & Associates Corporation
Di gita l Eq ui pm ent C orp orat io n
Do w C hem ic al
Eastm an K od ak C om pa ny
Electr oc om, Inc.
Eva-To ne
Gene ra l El ectric Com pa ny
GMF Rob otic s Co rp orati on
ICI Amer icas
Invetec h C om pa ny
Jab il C irc uits
Joh nso n C ontr ols, Inc.
Lock he ed Cor po rati on
Marti n Mar ietta
Motor ol a, Inc. Nort her n Tel eco m El ectro nic s, Inc.
Orgil l
ORI/Ca lcu la n
Para dy ne Cor por atio n
Rey no ld ’s El ectri ca l & En gi ne eri ng Com pa ny
Roc kw el l Intern ati on al Cor por atio n
Texas A mer ica n Se rvic es, Inc.
Texas Instr um ents
North er n Tel eco m El ectro nic s, Inc.
Orgil l
ORI/Ca lcu la n
Para dy ne Cor por atio n
Rey no ld ’s El ectri ca l & En gi ne eri ng Com pa ny
Roc kw el l Intern ati on al Cor por atio n
Texas A mer ica n Se rvic es, Inc.
Texas Instr um ents
Time pl ex, Inc.
Un iroy al G oo dric h Tire Co mp any
Xero x C orp orati on
Good Stew ar d Mi nistri es
Lam pl ig ht Min istri es
Nati on al Fo re nsic S ci enc e
Techn ol og y Ce nter
Prom ise K ee pe rs
ANZ Ba nk in g Grou p
App li ed Le arn in g Austr al ia
Ban kor pd ata
Barc lays Nat io na l Ba nk
Ca ltex Oi l SA Pty. Ltd.
Ca na di an P acif ic R ai lw ay
Com mo nw ea lth B ank of Austr ali a Cr eat ive Inf ormat ics
Glad iat or Mar keti ng Pty. Lt d.
Intern atio na l Air Tr ans port
CAE- Li nk C orp or atio n
CBM Com put er
CFT Net
Com put er Ass oci ates
[email protected]
2
© Sealund & Associates Corporation
[email protected]
4
Value of Virtual Learning
Environments
• Learn through
experience
without negative
consequences
• Collaborate and
replicate group
dynamics
• Role-playing
through virtual
interactions
Virtual Learning Environment
Collaborative Virtual Environment
Immersive Learning Environment
Immersive Learning Simulation
MMO (Massive Multiplayer Online)
MMOG (Massive Multiplayer Online Game)
MMORPG (Massive Multiplayer Online Role-playing Game)
MUO (Multi-User Domain)
© Sealund & Associates Corporation
Exxo n - Mo bil Cor p orati on
Fine li ne Com mu nic ati ons, Inc.
Intern atio na l Air Tr ave l
J.C. Pen ne y C omp an y
Kraft Gen era l Foo ds
Lib erty L ife
ML D irect
North w est Air li nes
Co noc o Ph il li ps
“A Virtual Learning
Environment is a
software system
designed to support
teaching and
learning in an
educational setting
and includes a
collection of tools
for assessment.”
Various Terms for
Virtual Environments
•
•
•
•
•
•
•
•
Sec urity P acifi c N atio na l Ba nk
Stan dar d Fed era l Ba nk
Sun B an k
UMB B an k
US B anc orp
US B ank
Wach ovi a C orp or atio n
West One B an k
Alye ska P ip el in e
Wikipedia
• What is a Virtual Learning Environment?
• What are Serious Games?
• How are Serious Games
used in a Virtual Learning
Environment?
• How can the use of
Serious Games in a Virtual
Learning Environment help
employees increase retention?
© Sealund & Associates Corporation
Amer ica Fir st Cre dit u ni on
Amer ica n Ex pres s
AmSo uth B ank
Ban k of Amer ic a
Bran ch B ank in g a nd Tru st Com p any
BTC Fin an cia l C orp or atio n
Citi ba nk
Citi gro up
CIS Ba nk
5
© Sealund & Associates Corporation
Session 510 – Using Serious Games in a Virtual Environment to Increase
Retention – Barbara Sealund, Sealund & Associates and Pat Smolen,
PSCU Financial Services
[email protected]
6
Page 1
November 11-14, 2008
San Jose, CA
Serious Games in VLEs
Wikipedia
The Nielsen Company
•A Serious Game is a software application
developed with game technology and game
design principles for a primary purpose other
than pure entertainment.
© Sealund & Associates Corporation
[email protected]
7
© Sealund & Associates Corporation
[email protected]
8
The Value of VLE
VLE: The Racetrack™
Racetrack™ is a registered trademark
of Sealund & Associates Corporation
© Sealund & Associates Corporation
[email protected]
9
IBM Using Serious Games in VLEs
to Increase Retention
• Basic Blue
Manager
training
• Training in
Second Life
© Sealund & Associates Corporation
© Sealund & Associates Corporation
[email protected]
10
Online Training in VLE
Speeds Up Retention
• Shorter training
periods
• Increased product
knowledge
• Builds new
capabilities
• Improved
performance
[email protected]
11
© Sealund & Associates Corporation
Session 510 – Using Serious Games in a Virtual Environment to Increase
Retention – Barbara Sealund, Sealund & Associates and Pat Smolen,
PSCU Financial Services
[email protected]
12
Page 2
November 11-14, 2008
San Jose, CA
Cytec Industries Using VLEs for
Management and Leadership Training
• Represents real-life situations
• On-the-spot learning
• Faster application and retention of knowledge
Wavewalker
Water Islands
© Sealund & Associates Corporation
[email protected]
13
Learning
Doing
Learning Byby
Doing
Increases Retention
Coordinates:
98,48,27
© Sealund & Associates Corporation
[email protected]
14
Virtual Learning Environment = Retention
• The Virtual
Environment’s
strongest point
lies in the
fundamental
principal of
learning through
experience.
Just PlayIt!™ is a registered trademark
of Sealund & Associates Corporation
© Sealund & Associates Corporation
[email protected]
15
Using Game Engines
in Virtual Environments
© Sealund & Associates Corporation
[email protected]
16
Using Virtual Worlds
for Training
Easy to Use
Fast to Develop
Quick to Deploy
™
Let’s Meet™ is a registered trademark
of Sealund & Associates Corporation
© Sealund & Associates Corporation
[email protected]
17
© Sealund & Associates Corporation
Session 510 – Using Serious Games in a Virtual Environment to Increase
Retention – Barbara Sealund, Sealund & Associates and Pat Smolen,
PSCU Financial Services
[email protected]
18
Page 3
November 11-14, 2008
San Jose, CA
Virtual Learning Environments
Effectively Deploy Training
Contact Information
Barbara Sealund, CEO
[email protected]
© Sealund & Associates Corporation
[email protected]
19
© Sealund & Associates Corporation
Session 510 – Using Serious Games in a Virtual Environment to Increase
Retention – Barbara Sealund, Sealund & Associates and Pat Smolen,
PSCU Financial Services
[email protected]
20
Page 4