G Always flux OIL PRICE Oil prices have fluctuated ever since the black gold was first traded. Until recently, the supply was controlled by countries with large oil reserves. But new production methods are now changing the mechanisms of the market. Text: Daniela Schröder Photos: mattjeacock/Getty Images, Edelweiss/Fotolia in ood news for consumers: gasoline and heating oil are cheaper than they have been for a long time. Industry is also profiting from lower energy costs with regard to production and transport. After many years at a continuously high level, oil prices have plummeted in the space of just a few months – contrary to all predictions. Does this fall in oil prices mean a revolution with low energy costs that are here to stay? No, is the clear answer from the experts. Although the crude oil market is experiencing fundamental changes, the price of oil will continue to fluctuate in the future. The main reason for the significant decline in oil prices since summer 2014 is excess supply on the world market. During recent years, when oil prices stood continuously at over $100 per barrel, producing countries brought more and more oil onto the market. In particular the United States. Thanks to the production of shale oil, which the industry obtains from dense layers of rock, oil production in the US has massively increased – since 2011 alone by more than 50 percent. Due to the boom in domestic production, Americans are importing less crude oil, which in turn is increasing the level of supply on the world market. But these additional quantities are meeting with a decreased demand because global energy consumption has declined. The global economy continues to suffer from the financial and debt crisis. In the major national economies the growth rates are not as high as predicted. China’s boom is flagging, Europe is still getting though the euro crisis, and the US is showing only signs of a slight upswing. In addition to the weak UP AND DOWN Supply and demand determine the price of oil. During the global economic crisis of the 1930s, it plunged to $0.65 per barrel – a historically unique low point. When the economy began to recover, this marked the start of the “golden age” of cheap oil, and it became the basis of the global economy. economic situation, in industrialized countries the trend towards higher energy efficiency is reducing oil consumption. Cars need less gasoline, and both households and companies are choosing environmentally friendly alternatives such as renewable energy and natural gas. At the present time, some 2 million tons of crude oil more than required are appearing on the market every day. Excess supply on a scale like this has happened in the past. In such cases the member states of the Organization of the Petroleum Exporting Countries (OPEC) ramped down their production and secured the price of oil against further losses by cutting the level of supply. Last year, however, OPEC – led by the biggest producing country, Saudi Arabia – kept to its production quotas despite falling oil prices. As a result, crude oil prices continued to drop. By the end of the year prices had reached $50, which is a reduction of more than 50 percent. Oil market experts see a fundamentally new line of thinking in Executive summary 1. Black gold In the mid 1840s, industrial drilling for oil began for the first time anywhere in the world – in Baku on the Caspian Sea. Until the 1920s, crude oil was mainly used as fuel for lamps. 10 GASWINNER 2. Economics More than two-thirds of the oil produced is used for heating purposes and power generation. The chemicals industry processes it into gasoline, kerosene, PVC, and foam. 3. Oil price As the price of oil is traded in dollars, it reacts to fluctuations in the American currency. If the dollar rate falls, this increases demand in other currency areas – and the oil price rises. 4. Gas price Its link with the price of oil is no longer as important as it was years ago. While the price of oil has almost halved during recent months, gas prices are much higher. ISSUE 2_2015 GASWINNER 11 MARKET / OIL PRICE 1997/98 1979/80 1973 Yom Kippur War When OPEC reduced production volumes in the fall of 1973, after the war between Israel and neighboring Arab states, the oil price exploded. Germany reacted with a driving ban on Sundays. 1990 Gulf War In January 1991, an anti-Iraq alliance led by the United States began to attack Iraq. The oil price dropped to $20 a barrel. The market should decide the price, not reduced production quotas. the pricing policies of the oil-rich Gulf states with their comparably low production costs. “Supply and demand should now decide the price, not reduced production quotas,” analyzes the American economist Daniel Yergin of Cambridge Energy Research Associates. Fluctuations in the nominal oil price and their triggers Price in US$ per barrel of crude oil The reason behind the recent price turnaround is tougher global competition. Saudi Arabia and the other big oil countries on the Arabian Gulf are no longer prepared to give market share to competitors. The oil countries are especially fighting for market share in the world’s most recently growing markets in South and East Asia. Any country that does not export is supporting the competition. A lower crude oil price harms countries in which the production costs are high – above all in the US, or in countries that are short of money, such as Venezuela. T OIL MARKET HAS RAPIDLY CHANGED 80 60 1979/80 Iranian Revolution and Iran-Iraq War 37.42 40 20 1973 Yom Kippur War 4.75 1990 First Gulf War 23.19 2001 September 11 23.00 2015 Fracking 52.69 1997/98 Asian crisis 11.91 1950 1956 1962 1968 1974 1980 1986 1992 1998 2004 2010 0 12 GASWINNER he change in strategy by the Gulf states means that the oil market “has become a normal competition market in which suppliers with low costs want to drive producers with high costs from the market,” explains Hamburg energy market analyst Steffen Bukold. Whether or not the strategy of the Arabian oil exporters will work remains to be seen. It is true that the shale oil industry in the US is suffering from falling prices, companies are stopping projects and cancelling plans, and some are on the verge of bankruptcy. However, shale oil production has the potential for more efficiency, which in the long term ISSUE 2_2015 September 11 Following the devastating terrorist attacks, there was a noticeable decline in oil consumption. Crude oil prices dropped by the end of the year to under $17 a barrel. 2015 Shale Oil Thanks to the shale oil industry, the US is once again producing oil volumes comparable to those of the late 1970s. would mean lower costs. Changing consumption patterns, a different supply situation, new roles for producers – within just a few months, the oil market has undergone fundamental changes. The International Energy Agency (IEA) sees this as the “start of a new chapter.” American analyst Daniel Yergin speaks of “the beginning of a new era in the history of oil.” A price peak of $110 or more won’t be seen again for a long while. But at this point, not even the experts are prepared to predict how the price will actually develop. Not only does the price of oil depend on supply and demand, it is also determined by geopolitical factors and crises. Even the International Energy Agency describes the uncertainty of long-term price predictions as high. T In 1979, exploding oil prices made headlines. OIL CONTINUES TO PLAY AN IMPORTANT ROLE Graphics: C3 Visual Lab The biggest fluctuations in the last 30 years Photos: Sven Simon/Süddeutsche Zeitung Photo, Reuters/ullstein bild, Gilles Peress/Magnum Photos/Agentur Focus, ddp images, Susan Meiselas/Magnum Photos/Agentur Focus, Les Stone/Corbis, Der Spiegel, Nationale Geographic Crises, wars and terrorist attacks 2001 The Asian crisis led to a decline in oil consumption. When the economy began to pick up in the new millennium, the reduced production volume caused prices to rise to $34 per barrel. Iranian Revolution During the coup in Iran, oil production came to a standstill. The world’s secondbiggest supplier stopped producing. Panic buying further increased scarcity. The consequence: a price increase from $13 to $34 per barrel. he question of how much oil will be available in the future is still disputed. Forecasts range from a collapse in production in just a few years through to the assumption that crude oil will be able to meet even a rising energy demand for decades. With regard to shale oil in the US, both the IEA and the US energy authority expect that the production curve will plateau in ten years. In the long term, crude oil will therefore continue to play an important rule. It is the most important raw material of the industrialized nations, it dominates global energy production, and it is found in nearly all of our everyday products. A low crude oil price therefore continues to help the global economy. ISSUE 2_2015 In 2004, National Geographic reported on oil drilling in the Pacific and in Canada. Countries with a high level of industrial production such as Germany, Japan or China, which import the biggest quantities of crude oil in the world, are profiting from these lower oil prices. In addition, newly industrialized countries such as India or Indonesia can eliminate their energy subsidies and gain more scope for keeping down inflation in their domestic economies in order to drive consumption. The lower oil price has a negative impact, however, on countries that depend on exporting the raw material. While rich producing countries such as Saudi Arabia and Qatar can withstand the low price level for years, a continuously low oil price will quickly send other export countries into an existential crisis. Venezuela is on the brink of collapse, in Iran youth unemployment is rocketing, Nigeria has had to drastically limit foreign exchange trading, and even Russia has already curbed its expenditure. I LOWER PRICE SLOWS DOWN INVESTMENT t remains questionable whether oil will continue to be cheap. Low prices mean that it is not worthwhile for industry to develop new sources of crude oil or invest in new production technologies. Consequently, this will result in a lower level of supply in the future. If demand then rises, the prices will climb disproportionately. Last but not least, a low oil price also influences the future course of the energy supply industry. If there is suddenly no incentive to save energy, the willingness to invest in energy efficiency measures will also decrease. GASWINNER 13
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