Using YouTube and iTunes U for
Video Distribution
Sonja Foust,
Office of News and Communications
Video or
audio?
VIDEO
AUDIO
Meant for the
public?
iTunes U
YES
NO
Subscriber
model?
Restricted by
NetID or class?
NO
YouTube
YES
iTunes U
NO
YES
Choose any
platform!
Warpwire
Advantages of YouTube
and iTunes U
•
•
•
•
Public reach
Search engine optimized
Subscriber model
The Duke marketing machine
http://oit.duke.edu/voicevideoweb/video/sharing
Tips and Tricks to Make Search
Engines Love Your Content
• Descriptive titles with keywords near the
front
• Accurate description that includes
keywords
• Great thumbnails
More Resources
• styleguide.duke.edu/toolkit/video
– Guidelines, policies, best practices
– Recommended hardware & software
– Training & peer-to-peer learning resources
– Consulting resources on campus
– Music, footage, and image resources
(including Duke-branded bumpers and
Duke b-roll library)