We are the
Greater Omaha Chamber
Background
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Regional Chamber
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Full service Chamber
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Our membership
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Our sales force
Greater Omaha Chamber
Revenue generating products
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Membership
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Sponsorships
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Programming
Greater Omaha Chamber
Sales Channels
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Chamber Staff
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Volunteer driven sales
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Members
Board members
President’s Club
Chamber Plus
Campaign volunteers
Greater Omaha Chamber
Our success
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Annual results
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2009 – 612 new members/$230,131
2010 – 536 new members/$202,023
2011 – 603 new members/$207,408
2012 projection – Grow membership to 3,350
Campaign results
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2009 – 261 new members/$94,606
2010 – 271 new members/$100,386
2011 – 313 new members/$108,668
2012 – 372 new members/$111,152
Greater Omaha Chamber
Benefits
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For the Staff
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Our board
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Our volunteers
CAROL KING WADE
Director of Annual Giving
Jewish Hospital & St. Mary’s Foundation
a part of KentuckyOne Health
Assistant Vice-Chair GLI’s Annual Campaign
Products that Generate Money
• GLI (Greater Louisville Inc.) includes all products in the
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Annual Campaign
Membership – both core and Top Investor, new &
retention
Sponsorship
Advertising
Trades and Donations for products and services that will
defray costs
New volunteers are encouraged to focus on membership
and one or two sponsorships
Veteran volunteers are encouraged to sell everything
Description/Requirements
• Revenue is based on the membership, sponsorship,
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advertising sells as well as donations of products and
services that will defray costs.
The retention rate is 84% of all campaign sales.
The GLI professional team is encouraged to go on sales
calls with volunteers
Our board of directors and executive committee sponsor
teams and campaign events
In the beginning, we utilized a consultant but now run it
fully in house
The Campaign Make Up
• Volunteer Leadership team of Chair, Vice Chairs,
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Assistant Vice Chairs, Team Captains and team members
The GLI staff coordinates all administrative work and
events
Timeframe – the campaign runs from September to
January and the leadership planning retreat is held in
February
Sales are encouraged all year long
We have monthly reward sessions to bring volunteers
together to report on campaign standings
Incentives for volunteers vary based on what their
company allows them to accept
Results
• We set an overall campaign goal and goals for each
category of sales, for example a goal for sponsorship
sales, membership sales, advertising sales, etc.
• We have conducted 8 campaigns and exceeded the
overall goal each year, however we don’t always exceed
the category goals
• We have a very good expense ratio for our campaign – it
runs between 15 % – 18%
• 2011 campaign total - $1,710,436
Lorraine Dietchman, I.O.M., President
Lorraine founded Your Chamber Connection in 1990, making
her the first and most successful female in the membership
development industry. In the past 20 years, Your Chamber
Connection has worked with over 650 Chambers of
Commerce and led volunteers in generating more than 25
million in revenue.
Your Chamber Connection provides Education, Fund Raising
and Enthusiasm to Chambers of Commerce across
the U.S. and Canada.
Your Chamber Connection ▪ (800) 678-6241 ▪ [email protected]
Your Chamber Connection
General Event Description
• How do we raise our revenue?
o Volunteer Sales Efforts
• Relationship Based/Peer to Peer networking
• Volunteers receive a psychological paycheck
o Our program is Board supported, not Board driven!
• What About Our Campaigns?
o 3 Fast Paced Days
o Results vary based on our Clients, their Program of Work and
demographics of the area.
o Our main resource is Human Capital.
o The volunteers incentives are the psychological paycheck, glory of
success, and a sense of accomplishment and camaraderie.
o We NEVER offer special benefits for joining during a campaign!
o A portion of our clients do obtain sponsors to help offset costs.
Your Chamber Connection ▪ (800) 678-6241 ▪ [email protected]
Your Chamber Connection ▪ (800) 678-6241 ▪ [email protected]
Your Chamber Connection
Results
Our results vary based upon the client we are working with, their program
of work, and the demographics of the community.
• McAllen, TX
474 New Members - $116,555.00 Raised
o Steve Ahlenius, CEO
• Hampton Roads, VA 165 New Members - $72,684.00 Raised
o John Hornbeck, Jr., CCE
• Springfield, MO
420 New Members - $201,697.00 Raised
o Jim Anderson, CCE
• Winston-Salem, NC
281 New Members - $113,000.00 Raised
o Gayle Anderson, CEO
• Decatur, AL
283 New Members - $105,722.00 Raised
o John Seymour, CEO
• Richland, Ohio
273 New Members - $63,073.00 Raised
o Kevin Nestor , President
Your Chamber Connection ▪ (800) 678-6241 ▪ [email protected]
Your Chamber
Connection Evolution
• We strive to provide the best service possible to
each and every client and realize that each client
has different needs. What works in one area does
not necessarily work in another.
• As Chambers evolve and as their obstacles change
we will continue to evolve with them and provide
specialized services tailored to each.
Your Chamber Connection ▪ (800) 678-6241 ▪ [email protected]