Copyright © 2016 Sandra Pilarczyk. All
rights reserved.
Objective of the Academy
To create and implement a Visibility Strategy which
feels like YOU.
To get more clients and make the positive impact you
really want to make.
By sharing your message on a consistent basis with
more people in a way that feels authentic to you.
Copyright © 2015 Sandra Pilarczyk. All
rights reserved.
Overview
• Recap
• Engaging your tribe with your
message:
Your Story
Your How
Your Viewpoints
Copyright © 2015 Sandra Pilarczyk. All
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Recap
• Limiting beliefs
• Finding your tribe :
Where is she now?
Where does she want to be?
Where do they hang out?
Focus on the day to day situations.
Copyright © 2015 Sandra Pilarczyk. All
rights reserved.
Why share your message?
• Establishes you as an expert in your
industry
• Increases your know, like & trust
factor
• Builds relationships with your
potential clients
Copyright © 2015 Sandra Pilarczyk. All
rights reserved.
Before you start…
• What’s in it for them?
• What do they really need to know?
• Choose YOU over ME/I
Copyright © 2015 Sandra Pilarczyk. All
rights reserved.
Message
Your Story
+ Your How
+ Your Viewpoints
= YOUR MESSAGE
Copyright © 2015 Sandra Pilarczyk. All
rights reserved.
Your story is not…
Your autobiography!
Save that for your book…
Copyright © 2015 Sandra Pilarczyk. All
rights reserved.
Your story is…
A powerful marketing tool to attract
your ideal clients !
Copyright © 2015 Sandra Pilarczyk. All
rights reserved.
Step by Step
•
•
•
•
•
•
Who are you (including title)?
Who do you help (your clients)?
The journey
Your vision statement
Your key insight
Why are you qualified to help them?
Copyright © 2015 Sandra Pilarczyk. All
rights reserved.
The credibility piece
Your story starts the day, the moment, the time
when:
• You found a ‘magic’ solution to solve a problem.
• You decided to prove the naeh-sayers wrong.
• You were forced to make a choice/take another
direction.
• You decided that enough is enough.
• You DECIDED that your story is important
enough to share!
Copyright © 2015 Sandra Pilarczyk. All
rights reserved.
Word of warning:
THAT DOESN'T HAVE TO BE JUST ONE
INSPIRED MOMENT!
Copyright © 2015 Sandra Pilarczyk. All
rights reserved.
My Story
Hey I’m Sandra Pilarczyk, trainer, speaker & founder of the
Visibility Academy, helping quiet entrepreneurs who want to
change the world with their message.
--Who//Who do I help—
After a decade of running a corporate venue agency, my largest
client cancelled their contract. ‘It’s not personal- it’s business!’
You know that feeling when you know something had to change,
but you weren’t sure what? You have done everything right but
it didn’t get you anywhere? Well that was me.
--The day/moment it all changed-Copyright © 2015 Sandra Pilarczyk. All
rights reserved.
And for a long time I was lurking in various Facebook groups.
Admiring these amazingly inspiring online entrepreneurs.
--The journey -Until I realized that I can actually help people with my message:
Treat online networking just as you would in-person networking.
Just be yourself. Be your authentic self. Be SEEN.
--My vision statement—
As an introvert and growing up in an environment where it was
good to be quiet better to hide to avoid trouble, I had a life time
of experiences of hiding. It can be hard to be SEEN, to SHOW up,
to be PPRESENT: I know. But once you do show the courage to
really connect with your clients: The rewards are priceless.
--The Why-Copyright © 2015 Sandra Pilarczyk. All
rights reserved.
When you decide that your message is too important not
share - it doesn’t have to be that hard. And you don’t need
to change your personality to be visible.
--What they have to know- Key insight-If you want to find out more about how I can help you to
show up as your authentic self and attract your ideal:
Click the link below and book a call!
--CTA-Copyright © 2015 Sandra Pilarczyk. All
rights reserved.
Myth Buster
No Rags to Glory Needed!
Copyright © 2015 Sandra Pilarczyk. All
rights reserved.
Your How
The clearer you are on the results and
benefits you provide to your clients –
the more confident you’ll be able to
share your message.
Copyright © 2015 Sandra Pilarczyk. All
rights reserved.
Your How
Create a Framework/ Step by Step
system
• It organizes all of your ideas
• It’s teachable in many ways- i.e. selfstudy program, book, live event….
Copyright © 2015 Sandra Pilarczyk. All
rights reserved.
Your How
• List a minimum of 50 benefits of your
work
• Categorize your results and benefits into
big chunks:
Example: Better Health, Greater Wealth,
Fulfilling Relationships, Spiritual wellbeing….
Copyright © 2015 Sandra Pilarczyk. All
rights reserved.
Your How
For each chunk create a framework to
get the desired results and benefits.
The first step your client needs to take
or accept is:___
The second step is:___…..and so on.
Copyright © 2015 Sandra Pilarczyk. All
rights reserved.
Example:
To bust through the fear of visibility:
Step 1 is to work on our mind-set.
Step 2 is being clear about your message.
Step 3 is to know how to create &
structure content.
Step 4 is to practise.
Copyright © 2015 Sandra Pilarczyk. All
rights reserved.
Your Viewpoints
Content creation which feels easy to
you!
Copyright © 2015 Sandra Pilarczyk. All
rights reserved.
Your Viewpoints
• Your values
• Your beliefs
• Busting through common myths in your
industry
• Things which you have found out to be true
• List out all the things you say to your clients all
the time
Example: It doesn't have to be perfect and you
don't need to change to be visible.
Copyright © 2015 Sandra Pilarczyk. All
rights reserved.
Visibility without an intention is a
waste of time!
Copyright © 2015 Sandra Pilarczyk. All
rights reserved.
Your Visibility strategy
Finding your tribe
Engaging your tribe
with your message
Selling to your tribe
Copyright © 2015 Sandra Pilarczyk. All
rights reserved.
Summary
YOUR MESSAGE=
Your Story +
Your How + Your Viewpoints
• Find and engage your tribe through
your message.
• Establish your credibility with your
message.
Copyright © 2015 Sandra Pilarczyk. All
rights reserved.
Next Week
Online Strategy
Social Media Strategy
In-Person Strategy
Selling to your tribe
Copyright © 2015 Sandra Pilarczyk. All
rights reserved.
Homework 
• Video: What’s your message?
• Video: What are your viewpoints? Shoot at least two
viewpoint videos.
EXCELLENT VIDEOS TO SHARE WITH YOUR CLIENTS &
PEERS
Post in the group & on your personal page & SM
accounts.
Copyright © 2015 Sandra Pilarczyk. All
rights reserved.