Essential Elements in the
Creative Process
when Innovating Television Formats
ELISABETH MORNEY
AALTO ARTS UNIVERSITY, HELSINKI
MARCH, 17TH, 2017
ELO ARTISTIC & PRACTICE LED RESEARCH
DAY
CO-WRITERS
DR. SARAH SUMNERS & AUBRA SHEPARD
UNIVERSITY OF GEORGIA, ATHENS, GA,USA
Aim
To find a model how to create new television formats
and concepts
Background/Need:
Inductive through own empiria (twelve tv-formats)
New Research area
From Description towards conceptualisation
 Empiria led to research question
What does a
model look like when inventing new TV formats
 Interview with TV producer John Carlsson (2005)
- 6 step model
1) Toss ideas 2) Input 3) Output 4) Benchmark 5) Rest 6) Pitch
 Case study Strömsö (2010)
- model of 14 elements
Strömsö / Yle Fem
Elements of creating the content
(Morney, 2010)
Methodology
Comparative study
Case Study – Creativity Theories
Model explored with Hermeneutics using Constructive
Grounded Theory (Charmaz, 2014) as method
New
Understanding
Preconception
Heidegger, Gadamer, Ricoeur
Creative format beyond the craft
 Linear: preproduction, production, postproduction
 Nonlinear: the innovation process
Creative process model
(Basadur, 1998, Journal of Creative Behaviour)
Idea
Divergent
thinking
Convergent
thinking
Product
Outcome
Substantive theory
first step
Towards a formal theory
Suggestions for further investigation
-Chaos in the creative process
- Other factors influencing the process
- Putting elements into system cf. Rhizome
(Deleuze, 1980)