The Opportunities of Exporting
GLOBAL TRADE SEMINAR FOR NEWREP
MARCH 15, 2013
PRESENTED BY TANDRA SBROCCO
LAKESHORE TECHNICAL COLLEGE
U.S. Focus in the Past
Source: Pew Resource Center, 2008
New World Today
Wisconsin Export Statitstics
 Total export value of Wisconsin exports in 2012:
$23.1 billion for all commodities
 Ranked 19th among all states in 2011
 Agricultural exports in 2011:
$2.85 billion
 Top 3 Countries in 2012: Canada, Mexico, & China
Opportunities Created by Global Trade
 Free trade agreements open doors to U.S. companies
and give access to more consumers
 Export revenues accounted for 30% of Wisconsin
farm cash receipts in 2008
 19.4% of all Wisconsin manufacturing jobs linked to
exports (2009)
Top 3 Reasons to Focus on Exports
(GDP)
 GROWTH

95% of world’s population lives outside of the U.S.

World population expected to grow from 6 billion to 9.5 billion
by 2050 with the U.S. population growing at a slower pace

Developing countries are in need of basic infrastructure and
products to support growing populations

Create potential economies of scale by using excess production
capacity
Top 3 Reasons to Focus on Exports
(GDP)
 DIVERSIFICATION

Portfolio concept at the business level: risk mitigation with
better management of market fluctuations which differ across
countries

Seasonal business cycles extended as you enter other countries
with different weather cycles or business cycles

Potential new uses of products and company skills
Top 3 Reasons to Focus on Exports
(GDP)
 PROFIT

Exporters tend to grow 22% faster than non-exporting companies
AND have higher profits

New markets=new streams of revenue

Neutralize competition with both U.S. firms and foreign competitors

Exporters grow jobs 4 times faster than non-exporters

Exporters are 8.5% less likely to go out of business
Working Together For A Better Future
Tandra Sbrocco
Global Education Coordinator
Lakeshore Technical College
920-693-1651
[email protected]
http://gotoltc.edu/businessIndustry/internationalBusiness.php