Badriah Al-Bash
Afnan Al-Dossary
Sara Al-Essa
201101223
201002453
201002374
Background of the Advertisement
• The product is Coca-Cola.
• 59 second in length .
• Two polar bears watching an American football one
of them get out and receives a Cola drink from a
group of polar bears outside the cave , it slips from
him and try to catch it mimicking the movement of an
American football player and the polar bear group as
the opposite team trying to stop him in fact they are
trying to help him.
• Directed to all viewers 15+.
The Advertisement
Persuasion Tactics
• They tell the viewers that even if life is hard on you
, you can drink a glass of Coca-Cola and try to enjoy
it.
• The viewers understand that the polar bear is trying
to save the bottle of Coca-Cola while doing so the
other bear are trying to help the bear and gives you
the feeling of the bottle is the ball and the bear is
trying to score a point for his team while avoiding
the other team attempts for stopping him .
Effectiveness
In my opinion the Ad is good
• it target a wide area of viewers.
• Yes its effective.
•
Summary
• A 59 sec ad for Coca-Cola with polar bears.
• A video of the Ad.
• what the creators of the Ad do the Persuade
viewers.
• My opinion of the ad and effectiveness.