OUR SCHOOL
• LOCATED IN MEDELLÍN, ANTIOQUIA, COLOMBIA
(KM. 10 VÍA LAS PALMAS)
• BILINGUAL SCHOOL (FROM ELEMENTARY TO HIGH
SCHOOL)
• PEDAGOGICAL MODEL “FORMACIÓN EN
CONCIENCIA (EDUCATION FOR AWARENESS)”
IDEAS
• MINDSET AS AN IMPORTANT ISSUE WHEN WE
ARE ON THE ROAD.
• AFFECTS THE PERCEPTION OF OUR ACTIONS,
MAKING US THINK ABOUT THEM AS HARMLESS
• EXCUSES EVERY MISTAKE COMPARING WITH THE
WORST POSSIBLE SITUATIONS
• DOES NOT ALLOW US TO SOLVE A PROBLEM, BUT
MAKES US ARGUE IN ORDER TO BLAME SOMEONE
ELSE.
INITIATIVES
EVALUATION
• SURVEY “CULTURA VIAL EN MEDELLÍN Y EL ÁREA
METROPOLITANA”
• HOW PEOPLE PERCEIVE THE ROAD SITUATION AS A
CULTURAL ISSUE
• HOW PEOPLE ADMITS THEIR RESPONSIBILITY ON
WHAT HAPPENS, NOT ACTING AS A PASSIVE VICTIM
AWARENESS
• KRASH CAMPAIGN  WEB AS OUR WALL
• VIDEOCLIP “ARE YOU OK ENOUGH TO BE ON THE
ROAD?”
• MONTHLY SLOGAN (TO BE PUBLISHED ON THE
SCHOOL’S HOARDING)
• WEBSITE – HTTP://KRASHTNS.WIX.COM/KRASH
EVALUATION - SURVEY
• SURVEY CREATOR: SURVEYMONKEY.COM
• TOTAL QUESTIONS: 8
• APPLICATION ÁREA: LAURELES – EL POBLADO DOWNTOWN
• LANGUAGE: SPANISH
EVALUATION - SURVEY
EVALUATION - SURVEY
EVALUATION - SURVEY
EVALUATION - SURVEY
• PEDESTRIANS/BUS DRIVERS: “TAXI DRIVERS ARE
RUDE AND AGGRESSIVE WHEN DRIVING”
• BUS/TAXI DRIVERS: “PEDESTRIANS ARE TEXTING
WHILE CROSSING THE STREET”
• PEDESTRIANS/TAXI DRIVERS: “BUS DRIVERS DID
NOT RESPECT PEOPLE OR SMALL VEHICLES NEARBY”
WHO IS RESPONSABLE AT THE END?
AWARENESS - CAMPAIGN
• SLOGANS  TO TAKE ADVANTAGE OF THE
SCHOOL’S HOARDING
• VIDEOCLIPS  TO SHARE VIA FACEBOOK,
TWITTER, AND THE SCHOOL’S WEBSITE
• WEBSITE  POSTS CREATED BY OUR SCHOOL’S
COMMUNITY
AWARENESS - CAMPAIGN
AWARENESS - CAMPAIGN
AWARENESS - CAMPAIGN
FOLLOW US!
• KRASH WEBSITE
HTTP://KRASHTNS.WIX.COM/KRASH
• SCHOOL’S WEBSITE
HTTP://WWW.THENEWSCHOOL.EDU.CO
• TWITTER
@THENEWSCHOOL95
#KRASHCAMPAIGNTNS