Partner with the RHS and our vision
for the future.
For over two centuries the Royal Horticultural
Society has been the passionate force at the
heart of horticulture, and today we inspire
millions of people to get involved in gardening
irrespective of ability.
We put on the world’s biggest and best Flower
Shows, as well as a host of smaller specialist events,
and welcome nearly 1.9 million people a year to
our Gardens. National schemes such as Britain
in Bloom with the RHS and RHS Campaign for
School Gardening reach out to wider audiences
in their own homes, schools or communities.
By 2022 we will have invested £160 million
in diverse and inclusive projects around the
UK, enriching the lives of keen and amateur
gardeners. We will upgrade some of our most
beautiful spaces, help more young people learn
about horticulture and attract even more visitors
to our shows and gardens.
Our vision is to enrich everyone’s lives through
plants, and make the UK a greener and more
beautiful place. This will require commercial
support from other like-minded organisations.
Through association we will put you in touch
with a growing and valuable segment of the
population with the backing of a trusted and
reliable brand.
We look forward to working with you.
Sue Biggs, Director General
Royal Horticultural Society
rhs.org.uk/corporatepartnerships
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The benefits
Dynamism, positivity and passion – say hello to a
truly unique audience.
Gardeners are the most amazing people. In front
yards and back gardens, great parks and postage
stamps across the country, millions of people get
their hands dirty every day to make our world a
better place.
In the UK 85% of homes – 22.7 million – have
a garden, and nearly 60% of adults who own a
garden say they actively enjoy gardening.
Horticulture is big business – and has never been
more culturally and socially important.
The RHS has a unique relationship with this most
discerning of audiences. Our unrivalled portfolio
of sponsorship opportunities – from flower shows
to national grass-roots campaigns – will help you
build meaningful, long term relationships with
the most active, engaged and valuable garden
enthusiasts across the UK and beyond.
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rhs.org.uk/sponsorship
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The benefits
We work tirelessly in communities around the
United Kingdom promoting horticulture for the
benefit of local people, transforming unloved
spaces into plant-filled oases. Our work in the
community supports a more sustainable future
for all. It is proven that 95% of people
feel uplifted when they see a beautiful garden,
it calms the nerves, reduces crime and benefits
the environment.
We are dedicated to scientific research in
horticulture. Our work in conservation and
biodiversity is vital to the sustainability of
the UK’s green landscape. The research and
discoveries in our labs are continually reported
to our audience through our gardens, shows and
award-winning website.
We are the world’s leading garden charity.
Partnering with us aligns your business not only
with potential customers but also our valuable
charitable causes.
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RHS Members and visitors
What is the RHS audience?
Over
79%
ABC 1
Over
58%
AB
30%
Male
451,000 members
(2016 best ever year for acquisition)
70%
Female
44% of members are aged 45-65
On average RHS members take 3.9 trips a year
(5 days or more)
86% annual
retention rate
of members
7 years
average RHS
membership
million
1.9
annual visitors to RHS Gardens
475,000 visitors to RHS Shows
The Garden magazine
391,654
monthly circulation UK’s
largest gardening title
55%
retired, high disposable
income, cash and
time rich
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TV and radio
Online
211 million 7,943,680
people worldwide watch or listen to the RHS Chelsea Flower Show broadcasts in
monthly page impressions to the RHS website
34 countries 6,054,468
4887 RHS articles reaching an
estimated 1.2 billion people
A.V.E: 20.8 million
RHS Britain in Bloom
3,710
community groups
300,000
volunteers
52% of groups are transforming derelict land
176,000 trees, 966,000 shrubs and 10.6 million bulbs
planted each year by Britain in Bloom volunteers
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uniques
150,000+
147,000+
102,000+
12,600+
Facebook followers
Pinterest followers
Instagram followers
Twitter followers
RHS Campaign for School Gardening
5 million
25,000
children inspired
registrations
rhs.org.uk/corporatepartnerships
65% Primary
73% Secondary
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RHS Shows
Our fabulous Plant and Flower Shows
have been at the heart of the RHS
since our first, in 1833. Today, they
are enjoyed by millions in the UK and
around the world thanks to extensive
media coverage.
RHS Shows bring together
international talent to create
sensational gardens and exhibits,
showcasing and stimulating
debate about the very latest trends
in horticulture.
From the world-famous
RHS Chelsea Flower Show to award
winning RHS Hampton Court Palace
Flower Show; specialist plant
showcases to partner shows such as
RHS Malvern Spring Festival –
regardless of one’s level of gardening
experience, our Shows have
something to capture
the imagination.
2017 also sees us launching a
spectacular new show –
RHS Chatsworth Flower Show –
in the incomparable setting of
Chatsworth House.
The Shows staged within our iconic
Lindley Hall in the centre of London
offer the chance for gardeners
to get together and enjoy that
season’s produce in a fun and lively
atmosphere. In 2016 there are eight
London Shows including a new
urban show.
The Shows are the jewels in the
crown of the gardening, and social,
calendar, attracting the affluent
and influential, the active and
the passionate.
2017 Show calendar – year round opportunities to engage
RHS Cardiff Flower Show
7 – 9 April 2017
RHS Malvern Spring Festival
11 – 14 May 2017
RHS Chelsea Flower Show 23 – 27 May 2017
RHS Chatsworth Flower Show 7 – 11 June 2017
RHS Garden Harlow Carr Flower Show
RHS Hampton Court Palace Flower Show 16 – 18 June 2017
4 – 9 July 2017
19 – 23 July 2017
RHS Tatton Park Flower Show
RHS Garden Hyde Hall Flower Show
2 – 6 August 2017
RHS Garden Rosemoor Flower Show
18 – 20 August 2017
RHS Garden Wisley Flower Show
RHS London Shows
5 – 10 September 2017
February – November 2017
They offer both high profile media
coverage, and the opportunity
to engage new audiences directly,
in simply wonderful surroundings.
More relaxed shows set in wonderful
surroundings are put on every year
at Tatton Park, Malvern and Cardiff.
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Homebase
Invest in beautiful Show Gardens
L’Occitane
Show Gardens are the highlights of any
RHS Flower Show. Working with a skilled designer
to fulfil your brief, they can launch marketing
campaigns; reinforce brand alignment; grab
media coverage; convey brand values; tell your
company’s story. The public naturally gravitates
towards Show Gardens, making them perfect
hubs to activate products and services, optimise
spend and deliver strong ROI.
“The RHS Hampton Court Palace Flower Show
works on every level for Macmillan Cancer
Support and we are delighted to be part of
the show!”
Jonathan Frost, Senior Regional Marketing
Programme Manager – Legacies
HRH Queen Elizabeth II visits
RHS Chelsea Flower Show
M&G Investments
rhs.org.uk/corporatepartnerships
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RHS Gardens
We have four beautiful Gardens across the UK. Constantly changing with the
seasons, they are perfect places to visit all year round. Opening in 2019,
RHS Garden Bridgewater will extend the RHS experience to a new regional
audience around Greater Manchester.
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RHS Garden Wisley, Surrey
RHS Garden Hyde Hall, Essex
RHS Garden Rosemoor, Devon
RHS Garden Harlow Carr, Yorkshire
One of the finest gardens in the world,
it combines innovation and inspiration
with a beautiful and captivating
range of landscapes and planting
combinations. It bursts with seasonal
colours and scents. The Glasshouse
at Wisley allows tropical plants to
flourish and visitors of all ages to
enjoy a day out all year round.
Amidst sweeping panoramas
this garden showcases an eclectic
range of inspirational styles from
traditional to modern. Its colours
change with the seasons; golden
yellows in spring, a haze of purple in
summer and red russets in autumn.
Spectacular vistas combined with
its focus on biodiversity make this
a real horticultural gem for all
garden lovers.
This beautiful garden offers
visitors great gardening ideas and
a relaxing day out. A variety of
plants, fruits and other fascinating
features thrive within its 65 acres.
It retains the essence of rural
North Devon within the backdrop
of steep wooded valley sides.
This beautiful 58 acre garden combines
innovative design and creative planting
to give practical ideas to the modern
gardener. Highlights include colourful
main borders, streamside and scented
gardens, the alpine zone, woodland
walks and wildflower meadows with a
twist. It is a family friendly garden that
will inspire and delight all ages.
There is a full and exciting calendar of events at each RHS Garden aimed
at horticulturists, amateur gardeners and families
RHS Britain in Bloom
Every day in our work we see the
potential for horticulture to change
people’s lives. We are passionate
about spreading this power to all
communities in the UK.
Nearly 4,000 community gardening
groups in neighbourhoods, cities,
towns and villages across Britain take
part each year. They clean and green
their local areas; planting town centre
displays, establishing wildlife areas,
and converting derelict spaces into
public gardens.
Following an exciting re-brand, with
bright and colourful illustrated assets,
we can now offer corporate partners
a compelling brand proposition with
which to promote your association.
• Up to 300,000 volunteers take part
nationally
• 11.7 million hours of labour per year
• Two thirds of all planting is
perennial making the garden
more sustainable
Your sponsorship will push your
brand out to all areas of the UK and
generate nationwide coverage at the
annual Britain in Bloom with the RHS
awards ceremony.
Align your business’ corporate
social responsibility goals with the
campaign and reap the benefits
of communicating directly to its
passionate audience.
• 2015 Press coverage – £1.6 million
A.V.E 48 million reach
Greening Grey Britain
encourages people to
turn unloved parts of
their neighbourhoods into
something beautiful and
to make their gardens even
greener. Search rhs.org.uk to
find out more.
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RHS Campaign
for School Gardening
Our desire to improve lives through gardening
extends to children and young people. The
RHS Campaign for School Gardening inspires
and supports schools to provide children with
gardening opportunities to enhance their skills
and boost their development.
The Campaign website provides free
online inspiration and teaching resources to
25,000 schools and other organisations involved
in education around the UK and abroad.
We also work to train teachers through an
engaging programme of hands-on school
gardening courses.
Partnering with us on the Campaign allows you
to reach children, parents, grandparents, teachers
and local authorities. There’s never been a better
time to jump on board the Campaign as the
website, that acts as a portal for schools, has
undergone a major overhaul and rebranding.
• 5 million children
• 850 teachers trained each year
• The Campaign website attracted over
135,000 users and over 809,000 page views
in the first 10 months of being launched at
the end of April.
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Rocket Science
The RHS has had phenomenal
success with our Rocket Science
project in partnership with the
UK Space Agency. Tim Peake
has ensured excellent coverage:
• £850k A.V.E
• Seen by over 100 million
people
In January Tim sent a special
message to the UK Schools
inviting them to sign up.
This message generated a
staggering 1,200 registrations
over the weekend it was
broadcast and the website
received 25,000 visitors
compared to 1,100 at the same
time last year.
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Hospitality and events
Treat your guests
Our Flower Shows are some of the
most celebrated events on the social
calendar. The prestigious RHS Flower
Shows at Chelsea, Chatsworth,
Hampton Court Palace and Tatton
Park offer an exclusive corporate
hospitality opportunity – the perfect
occasion to reward staff performance,
entertain clients or simply network.
The perfect events space in the
heart of London
Hire RHS Lindley Hall in the centre
of London for your next trade fair,
product launch, awards ceremony
or conference.
Whatever your requirements our
in-house team are experienced in
helping to bring all kinds of events
to life.
A totally unique events space
Stand out in the minds of your
clients by hosting an event at the
Glasshouse at RHS Garden Wisley.
Your guests will be dazzled as they are
entertained among the exotic plants
and waterfall, overlooking the lake
and garden.
All of our gardens have magnificent
spaces to hire.
Support the largest horticultural
library in the world
The RHS Lindley Library in Vincent
Square London holds unique
collections of early printed books
on gardening, botanical art and
photographs dating back to 1514.
We are committed to the
maintenance and accessibility of
the library and would gladly welcome
commercial support in those aims.
Opportunities
Let’s grow together
We are looking for long-lasting partnerships with
like-minded brands and organisations. Our vision
for the future is one to be shared with companies
that want to grow their business and make the
UK a greener and more beautiful place.
Ecover
There are RHS partnership opportunities
available at every level, from headline show
sponsorship, to features and visitor services.
Likewise our campaigns offer a range of amazing
options to engage our audience and support our
invaluable community work.
The RHS Corporate Partnership team can create
bespoke sponsorship plans, built around your
organisation’s strategy and budgets.
Ocean Spray
Shows
Gardens
Our Flower Shows are revered around
the world. Partnering with us on them
gives you exposure that maximises
your investment budget.
The four RHS Gardens are not only in
tune with nature but also in tune with
their local community.
RHS Flower Show Cardiff
RHS Malvern Spring Festival
RHS Chelsea Flower Show
RHS Chatsworth Flower Show
The Telegraph
RHS Hampton Court Palace
Flower Show
RHS Flower Show Tatton Park
There are RHS partnership
opportunities available at every level,
from headline show sponsorship, to
features and visitor services.
RHS Garden Harlow Carr
RHS Garden Hyde Hall
RHS Garden Rosemoor
RHS Garden Wisley
RHS Garden Flower Shows
RHS London Shows
Nationwide community initiatives
Support our life-changing UK-wide
initiatives and grow your business.
Britain in Bloom with the RHS
RHS Campaign for School
Gardening
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Viking Cruises
rhs.org.uk/corporatepartnerships
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Let’s grow together
We can help you grow your business
and realise your corporate ambitions
through partnership with the RHS.
For more information please call
our RHS Partnership team today
on 020 7821 3086
or email [email protected]
Image Credits © RHS /Front cover, Georgi Mabee; back cover
RHS Special Events; 2/3, Bethany Clarke; 4/5, Oliver Kite; 6/7,
Chris Bull; 8, Julian Weigal; 13, Julian Weigal, Andy Paradise;
14, Andy Paradise; 15, Neil Hepworth; 16, Jerry Harpur, Georgi
Mabee; 17 Jerry Harpur, SiRA Studio; 19, Julian Weigall, Lee Beel,
Julian Weigall; 21 ESA; 23 Liz Grant; 24 Carol Sheppard, Adam
Duckworth; 26/27 Lee Beel.
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